3 Simple But Powerful Off-Line Advertising Strategies

There are several ways to advertise and get the word out about your business online and the best of them include f-ree search engines, pay per click search engines, writing articles, utilizing press releases, doing joint ventures/ad co-ops, and posting to message boards and forums related to your target market.

But one advertising method that's neglected by most online marketers is off-line advertising.

There are several low/no cost ways to advertise off-line and I want to share 3 of them with you.

1) Business Cards

If you are serious about your business you must have business cards. They are cheap and are a great way to attract potential prospects or customers. Simply hand them out to people who you feel may be interested in your business.

Also, whenever I visit a restaraunt, bar, or club, I'll leave my business cards in all of the bathroom stalls. (Just make sure nobody is in there of course... lol!)

And don't laugh at this! It really works. When I visit the bathroom an hour or two later, I'll find that all of my business cards are gone and I'll have a fresh new set of sales the very next day.

You can get f-ree professional looking business cards at VistaPrint.com, all you have to pay is shipping and handling:

http://www.vistaprint.com

2) Flyers

With today's technology, flyers are very easy to make. You can simply design a flyer online and just print it out and make copies. Then you can post them in area businesses where you feel your potential customers may hang out. (Just make sure you ask permission from the business owner.)

Or simply hand out your flyers to people you meet on the street. Many bars and clubs don't have a problem with posting flyers in their establishments either, especially if you are a patron.

And don't forget about supermarkets! Many have bulletin boards, at least here in New Jersey where I live, and you can post your flyer there. There are hundreds of people walking into supermarkets everyday and they are in a buying mentality. Take advantage of it and post your flyers often.

Here's a site that lets you create and print flyers or brochures online for f-ree:

http://www.mybrochuremaker.com/

3) Automobile Advertising

What... ? Yes you read that right! Your car is not only a driving vehicle but a great advertising vehicle as well. You can stick magnetic signs or plates on your car with your company name and/or domain name for all to see.

Your business can be exposed to hundreds, if not thousands of people everyday whether your car is parked, you are driving, or even when you are stuck in traffic. It's fairly inexpensive and a great way to "drive" home your message.

Here are a couple of sites to check out for this very sort of thing:

http://www.iditplates.net

http://www.magneticsigns.com

Those are just a few of the ways to advertise off-line. I'm sure you can come up with other clever ways as well.

You've got a brain... use it!

Al Martinovic runs a successful "niche" business at http://www.ineedsmokes.com and publishes a popular internet marketing newsletter at http://www.milleniummarketers.com

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table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/ripple-partners-go-media-network/story.aspx%3Fguid%3D%257BE219ED47-F23C-436F-8BA6-54F40716908F%257D%26dist%3Dhpprcid=1257417537ei=jSb0SIrFGI3W6gP7-cWSDQusg=AFQjCNGAJdTxOvouCQ4qSMFu3mBuyqCrMgRipple Partners with On The Go Media Network to Offer Local b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr6 hours ago/nobr/fontbrfont size=-1This partnership offers advertisers a seamless process for purchasing affordable and effective hyper-targeted badvertising/b in all of Ripple#39;s 1000+ locations b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.emarketer.com/Article.aspx%3Fid%3D1006610cid=1257516449ei=jSb0SIrFGI3W6gP7-cWSDQusg=AFQjCNH9ATjCxh-naOhYzcvrP-Ilk9NuHQVideo, Bandwidth and Online bAdvertising/b/abrfont size=-1font color=#6f6f6feMarketer,nbsp;NYnbsp;-/font nobr1 hour ago/nobr/fontbrfont size=-1How might changing ISP business models shape all of online badvertising/b? When people have to pay additional fees for extra bandwidth or are threatened with b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.reuters.com/article/rbssTechMediaTelecomNews/idUSLD22866420081013cid=1257206378ei=jSb0SIrFGI3W6gP7-cWSDQusg=AFQjCNEx33LPQG5IScqRr5dguvf7ADuftAUK badvertising/b budgets slashed again-IPA/abrfont size=-1font color=#6f6f6fReutersnbsp;-/font nobr19 hours ago/nobr/fontbrfont size=-1The Bellwether Report, by the Institute of Practitioners in bAdvertising/b (IPA), said the cut was the fourth successive quarterly reduction in badvertising/b b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://adage.com/article%3Farticle_id%3D131682cid=1257206378ei=jSb0SIrFGI3W6gP7-cWSDQusg=AFQjCNFcuaY4oifVbP7xhch_Z3tyhmtv7AUK Firms Slash Marketing Budgets/a font size=-1 color=#6f6f6fnobrAdAge.com (subscription)/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.clickz.com/3631147cid=1257206378ei=jSb0SIrFGI3W6gP7-cWSDQusg=AFQjCNFUbRiFKdfRDr4MaL50_o7oYV0sOgUK Ad Budgets Slashed, Online Clings by Its Fingernails/a font size=-1 color=#6f6f6fnobrClickZ News/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.nma.co.uk/Articles/39963/IPA%2Breports%2Bbiggest%2Bmarketing%2Bbudget%2Bcuts%2Bin%2Bnine%2Byears.htmlcid=1257206378ei=jSb0SIrFGI3W6gP7-cWSDQusg=AFQjCNGTtmVosfOhvX5OITsdm0VUddOVYQIPA reports biggest marketing budget cuts in nine years/a font size=-1 color=#6f6f6fnobrNew Media Age/nobr/font/fontbrfont size=-1 class=pa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.guardian.co.uk/media/2008/oct/13/advertising-mediabusinesscid=1257206378ei=jSb0SIrFGI3W6gP7-cWSDQusg=AFQjCNH0cpa8e5Ju-PXLDlRHE-U3SfQONgnobrguardian.co.uk/nobr/anbsp;- a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.mrweb.com/drno/news9016.htmcid=1257206378ei=jSb0SIrFGI3W6gP7-cWSDQusg=AFQjCNG81cHMS4JWG_Ws2IPjaHzGgWoxfQnobrDaily Research News Online/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1257206378hl=ennobrall 9 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://businessmirror.com.ph/index.php%3Foption%3Dcom_content%26view%3Darticle%26id%3D300:brand-advertising-investment-or-cost%26catid%3D48:marketingcid=1257245041ei=jSb0SIrFGI3W6gP7-cWSDQusg=AFQjCNHfmt9vBHVQZRTaBVRjVPTTWv-BOgBrand badvertising/b Investment or cost?/abrfont size=-1font color=#6f6f6fBusiness Mirror,nbsp;Philippinesnbsp;-/font nobr17 hours ago/nobr/fontbrfont size=-1nonie reyes Much of what I learned from badvertising/b came directly from David Guerrero, the head of the country’s bAdvertising/b Agency of the Year, b.../b/font/div/font/td/tr/table
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