|
|
|
|
|
|
|
|
|
|
|
Larger companies have learned that collecting art adds something special to its overall corporate image. An art collection may include art on display in waiting, or general areas. Larger collections may focus on education programs for the employees of the company and partnerships with area museums or art spaces.
Unfortunately the kind of art programs and collections afforded by multi-billion dollar companies, are not usually within reach for companies without an extensive art budget, if it's even considered at all. However, if you are ready to use some creative thinking you can create an art program, add new art to your workspace, and increase employee satisfaction. If you're interested, keep reading and get started with Artistic Lifestyling at work.
As business owners, one of the first design decisions we make are for our business cards. They are your client's very first impression of your company. A well-designed card should convey both a text message and a feeling. People really do pick up and collect business cards they are attracted to ? even if they don't need the services right away. If you take the time to have the card designed by a true artist, chances are you will be pleasantly surprised by the results.
I stumbled on what I consider to be a couple of great business card design companies owned by Daniel Will-Harris http://www.will-harris.com/design/bizcards2.htm and Victoria Arico at http://www.lookslikejoy.com/BusinessCards.html. I prefer designers rather than mass-produced templates for many reasons, but primarily because I don't want to see my 'logo' on someone else's card. The image conveyed on your business cards, should match your work environment in terms of appearance and energy. A modest art program at work can help to unify your corporate image for your clients and employees.
Even if your company already has an art collection, it often doesn't include art for personal workspaces. People spend so much time at work that it is important to encourage them to create a sense of individuality with personal art that appeals to them. Shared or open spaces might be perfect for a small water feature to help keep competing noises down. It's best not to be too extreme in choices of art on these walls, but a couple of modest pieces, a collection of small art postcards or even a small sculpture can bring instant interest to a workspace. Because selecting art can be a bit tricky, guidelines or policies created for the company help people keep their art selections appropriate for the workspace.
If you are lucky enough to have room in your workplace for public art, you can use the space for rotating art shows by artists from across the country. You can also commission murals, sculpture or faux finishes to add creative and artistic touches to your space. Remember there is no need to over do it at work, but do consider the feeling you want to express. If you are in a hectic work environment choose art that makes you feel instantly calm in the midst of chaos.
There are so many ways to artistically enhance your workspace. Hold some after-hours art classes or host an exhibit that features art created by your employees. It's a modest investment that gives back over and over again, and also helps support local arts in your community. Use your imagination and put together a great arts program at work that will encourage employee creativity, interest in your company, and add to your overall company image.
About The Author
Lise Richards is an Artistic Lifestylist and owner of The Creativity Center, Inc and Red Door Gallery. Her Artistic Lifestyling program helps all people live more creatively in artistically designed spaces. Visit the company online at www.centerofcreativity.com; director@centerofcreativity.com
How To Gain FREE Advertising That Will Make You Rich!Okay-Just... Read More
A few years ago, I analysed the statistics of where... Read More
These days, everyone's looking to save a buck. But if... Read More
Lets examine the use of Giorgio Armani Company's advertisements for... Read More
When you read the newspaper, do you read advertisements as... Read More
Every time you hear someone say "May I have one... Read More
There should only be one, over-riding reason why you're doing... Read More
What many may consider the most important part of advertising... Read More
Buyers Don't Rely on the Yellow Pages Like They Used... Read More
What I'm about to reveal are myths that most people... Read More
The opportunities for getting free advertising for yourproduct or services... Read More
What is it about magnets that draw people to leave... Read More
If your company is one of those innovative businesses that... Read More
I recently saw an ad taped to my mailbox, mind... Read More
In order to sell more products and service, you need... Read More
Product publicity is the "secret pathway" to business success... Read More
1. You can get ad copy ideas by studying similar... Read More
Are your business-to-business ads working for you? If they are... Read More
Many people in business lay-out (design) their own ads. That... Read More
What is the golden rule of internet advertising?Give, so you... Read More
For most companies, gone are the days of spending money... Read More
The unnecessary and extensive use of female models in advertisements... Read More
When my daughter complained recently about the prohibitive cost of... Read More
The ability to lead, persuade and influence are integral skills... Read More
Achieving sales is probably the biggest challenge a web business... Read More
Can it be???Is there advertising that people actually love?You bet... Read More
In the world of advertising there are many forms of... Read More
For most companies, gone are the days of spending money... Read More
Want to create print ads that get results? Below are... Read More
Every community has 'em. Fast talkers who roll into town... Read More
When used effectively, classified ads can be one of the... Read More
The logo and graphic elements that you include on your... Read More
The more things change, some say, the more things stay... Read More
According to experts, just changing the headline of an ad... Read More
When people discover my background in advertising, the questions flow.... Read More
Sometimes, it is not an obvious business idea that will... Read More
Touring is a bands greatest opportunity for success. But, touring... Read More
Radio advertising vs. television advertisingMany new advertisers assume that they... Read More
Are you confused by all the information you receive from... Read More
We already know this from our history books. If you... Read More
LED's are becoming more and more popular in all kinds... Read More
Sorry, I Don't Seem to Have a Business Card With... Read More
Each year there is a Yellow Pages arms race where... Read More
Imagine tossing a pebble into a crystal clear pond on... Read More
Push vs. Pull Advertising - Understand the Consequences for your... Read More
Creating a logo to get you noticed.When you're branding a... Read More
If your ads aren't paying off then you need this... Read More
It is difficult to miss a Hummer, but how many... Read More
The Pundits say the economy is slowly, but surely, recovering.... Read More
This tactic of the game was hard for me to... Read More
Advertising |