Double Your Sales Potential With Double-sided Business Cards

Swapping business cards is one of the most basic and common forms of networking in the business world. With something that is so common practice, people often hand out cards blindly while not really thinking about what the card does AFTER you hand it out.

How do your clients feel about your business card? Put yourself in their shoes.

Is it valuable to them?

Does it solve a problem?

Take advantage of the extra real estate on the other side

Most business owners don't utilize the backside of their business cards. It's prime space to include important facts, offers, and information that help sell your company to the holder. Including valuable offers on your business card will make it worth holding on to.

P.T.O - How to get someone to turn over your business card

One small abbreviation added to the front of your cards can double your success rate. P.T.O. (Please Turn Over) lets the holder know there is something of value of the backside, and it would be in their best interest to check it out. Alternatively, you could include "See back for special offer" if you have the space for it.

Now that you have their attention, reel them in with a:

Survey, redeemable for a free gift

Punch card for frequent clients

Valuable coupon URL to a special webpage targeting business card recipients

Research your sector to learn what business card marketing words will flip their switch and turn them on to your company. Give them what THEY want.

Even if you only hand out 50 cards using this technique, you've just created 50 opportunities for new business. Just imagine the possibilities that would come with having 1000 highly effective business cards floating around.

Now that you've found the secret recipe for business card marketing success, hand those cards out wherever and whenever you can. The more you hand out, the better chance you have of scoring another life-time customer.

About The Author

Chris Brunner specializes in helping people design and market their business cards for better results. Create inexpensive and effective business cards online at GreatFX Business Cards

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table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://newsticker.welt.de/%3Fmodule%3Dsmarthouse%26id%3D829013cid=1287479923ei=6chjSazvOaTe6APRloXkAwusg=AFQjCNGDwC3ZkhJ-Y8BED0xgazJpxrh2OQThe Slate Group Names Matthew Turck Vice President of bAdvertising/b b.../b/abrfont size=-1font color=#6f6f6fWELT ONLINE,nbsp;Germanynbsp;-/font nobr8 hours ago/nobr/fontbrfont size=-1The Slate Group, publisher of Slate, The Root, The Big Money and Foreign Policy, today named Matthew Turck Vice President of bAdvertising/b Sales. b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.businesswire.com/news/google/20090106005262/encid=1287185698ei=6chjSazvOaTe6APRloXkAwusg=AFQjCNE3kQwkQ9wvxYea5cNQ7MVqjlDzCgSun-Times News Group bAdvertising/b Veteran Mike Sperling Named b.../b/abrfont size=-1font color=#6f6f6fBusiness Wire (press release),nbsp;CAnbsp;-/font nobr7 hours ago/nobr/fontbrfont size=-1Mr. Sperling, 38, most recently had been Senior Director, Automotive and Builder bAdvertising/b for the Sun-Times News Group, leading print and online sales b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.rttnews.com/ArticleView.aspx%3FId%3D815460%26SMap%3D1cid=1287185698ei=6chjSazvOaTe6APRloXkAwusg=AFQjCNGcfjjrjhRRFH1zZETvY1iKvLHZdASun-Times Media Group Appoints Jim Dyer VP, Classified bAdvertising/b b.../b/a font size=-1 color=#6f6f6fnobrRTT News/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.editorandpublisher.com/eandp/departments/ad_circ/article_display.jsp%3Fvnu_content_id%3D1003926716cid=1287185698ei=6chjSazvOaTe6APRloXkAwusg=AFQjCNEFDUBL8jzQBDVEeVPyv6QUtoPjWwSun-Times News Group Names VP/Classifieds/a font size=-1 color=#6f6f6fnobrEditor Publisher/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.editorandpublisher.com/eandp/departments/ad_circ/article_display.jsp%3Fvnu_content_id%3D1003927042cid=1287185698ei=6chjSazvOaTe6APRloXkAwusg=AFQjCNEWeaZ9mshiSJRneMn9vrDnhjilrAPioneer Press Names VP/bAdvertising/b/a font size=-1 color=#6f6f6fnobrEditor Publisher/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1287185698hl=ennobrall 18 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://news.bbc.co.uk/2/hi/europe/7812747.stmcid=1287077163ei=6chjSazvOaTe6APRloXkAwusg=AFQjCNGQXxoee36MlmkmCb6TdDq_YOyS_Qimg src=http://nt0.ggpht.com/news?imgefp=eNbdTiEPhz0Jimgurl=newsimg.bbc.co.uk/media/images/45348000/jpg/_45348395_sarkozy_afp226b.jpg width=80 height=60 alt= border=1brfont size=-2BBC News/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://news.bbc.co.uk/2/hi/europe/7812302.stmcid=1287077163ei=6chjSazvOaTe6APRloXkAwusg=AFQjCNGY91ZVK4vTe0wvhrVKq-TLNVrX4gStrikes greet Sarkozy#39;s TV reform/abrfont size=-1font color=#6f6f6fBBC News,nbsp;UKnbsp;-/font nobrJan 5, 2009/nobr/fontbrfont size=-1President Nicolas Sarkozy#39;s changes will ban badvertising/b on prime time public TV from Monday evening. The president says the reforms will increase quality, b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.forbes.com/afxnewslimited/feeds/afx/2009/01/05/afx5878352.htmlcid=1287077163ei=6chjSazvOaTe6APRloXkAwusg=AFQjCNGsd93QToy9yTwMK7nMiRhJ_WVcJgFrench unions decry TV badvertising/b change/a font size=-1 color=#6f6f6fnobrForbes/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.guardian.co.uk/world/2009/jan/06/france-television-advertisingcid=1287077163ei=6chjSazvOaTe6APRloXkAwusg=AFQjCNE2mMaa5op3OxjnL9jRzqzEfTcBNgFrance bans adverts on state TV during primetime/a font size=-1 color=#6f6f6fnobrguardian.co.uk/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.irishtimes.com/newspaper/world/2009/0106/1230936699545.htmlcid=1287077163ei=6chjSazvOaTe6APRloXkAwusg=AFQjCNEHO80aU6scwaVJC0sGFeKu3QEDwQFrench TV adverts ban sparks wave of strikes/a font size=-1 color=#6f6f6fnobrIrish Times/nobr/font/fontbrfont size=-1 class=pa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.telegraph.co.uk/culture/tvandradio/4110589/Advertising-banned-on-Frances-state-owned-television-channels.htmlcid=1287077163ei=6chjSazvOaTe6APRloXkAwusg=AFQjCNGII1DlneEL3s0rGkM7bqTscnOQswnobrTelegraph.co.uk/nobr/anbsp;- a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.guardian.co.uk/world/2009/jan/05/advertisin-french-television-nicolas-sarkozycid=1287077163ei=6chjSazvOaTe6APRloXkAwusg=AFQjCNGDmpEE0bKCZsK8govIA_HE923dXwnobrMedia Guardian/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1287077163hl=ennobrall 66 news articles/nobr/a/font/div/font/td/tr/table
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