How Do People Know Youre in Business? -

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How Do People Know Youre in Business?

How Do People Know Youre in Business?

One of the most important things to do now that you've started a business is to TELL THE WORLD! But HOW? It can be very expensive and time consuming if not done properly. Here's some inexpensive publicity and marketing ideas to help you get recognition for your new venture.

You've picked a great name for your company, made a list of your potential clients, incorporated your business and you're ready to go. What next? Well, you need to find as many ways as possible to tell people you're in business, and why they should do business with you!

One of the first things to do is to get business cards printed up and carry them wherever you go. Hand them out to everyone you know. It always amazes me how many people forget to give their cards to friends and family. Even if you "think" your family knows what you do ? you might be surprised to find out how little they really do know. Besides, they may have a friend who needs exactly what you offer, and it's much more professional for them to offer a business card than a scrap of paper with your name and number scrawled on it.

Make sure your cards are professionally printed and have no spelling mistakes. This may be the first impression someone has of your business - make it a great impression - because you won't get a second chance to do it better. Make sure your cards have as many to contact you as possible: snail mail, fax, phone, email, pager, etc. Give people as many options as you can. Make sure your card also clearly states what you do ? if you just have your name and phone number on your card it's likely to be tossed in the garbage. I make sure I give away AT LEAST 5 business cards a day. People ask, "Who can you possibly give 5 business cards to?" How about: leaving one on the tray when I leave my payment and tip for the waitress in a restaurant, giving it to the receptionist when I sign in at the dentist/doctor/vet, go to meet with my child's teacher at school, chat with another parent at the swimming pool watching our kids swimming, someone I meet in the checkout line at the grocery store, etc, etc. If you want to grow you business quickly this is one way to start!

Send out press releases to your local paper - these are free and many times the paper may phone for a follow up interview. Have press kits ready when you're asked for them. Remember a press release needs to sound like a news story, NOT an advertisement for your business. If you're not familiar with how to write one there are lots of articles online to help you.

First impressions are so important ? did you know that you only have 15 seconds to capture someone's attention when they see your advertising in a newspaper or magazine? Yes, 15 short seconds - not long to make a good impression is it? But you know what? It takes even less than that to make a bad impression.

So, how to make the most of your 15 seconds in the spotlight - and win customers at the same time? Make sure that any print ads REALLY do a terrific job for you ? get feedback from people you trust. Just because you think something looks good, doesn't mean it will sell your product. Test the ad in the paper one week, make a change to it and put it in the paper the next week (on the same day of the week) and see which ad gets the most response for you. Always test your ads this way. You're wasting money if you don't.

Create advertising that has the following traits - well designed (get help if you need it), is truthful (don't stretch the truth either) and tells the customer the benefits to them if they buy and lastly requests an action - something like - "call now to order", "order today, supply limited".

First impressions count when meeting in person even more! Every person in business should have a 15 second "script" explaining what you do ready to tell a prospective client at anytime. I know some people say that it sounds too rehearsed to be "ready" ? I say it sounds like you're prepared to do business. I'd rather do business with someone who is prepared, than someone who is still fumbling around trying to figure out what they're supposed to be doing. An example of a 15 second script might be: "Hi my name is Sally Jones and I am a communications specialist who helps ensure your technology hardware all speaks the same language, so that when your computer tells the printer to print it will!" If you met Sally Jones, heard her introduction and got her card, you would likely remember her because she explained what she did very clearly, but also in a unique way. Not many computer technicians would explain their jobs this way. Find a unique way to explain what you do.

Imagine you step into an elevator and right in front of you is the MOST IMPORTANT POTENTIAL CLIENT you could ever imagine and it's JUST THE TWO OF YOU. You have 20 floors (about 15 seconds) to make an impression! What would YOU say??

Does everything that leaves your office have your company name and/or web address on it? It should! That includes your vehicle, stationery, delivery driver's t-shirts, etc ? everything!

Every day will provide you with opportunities to tell people about your business ? don't miss them! Don't be afraid to ask for a cross-promotional opportunity. Team up with other businesses to make your profile larger, and your business will grow much faster.

Wendy McClelland is a motivational speaker, marketing innovator and Certified Guerrilla Marketing Coach who specializes in teaching people to "think without boundaries!" She is a past nominee for "Canadian Entrepreneur of the Year" and her clients have included software developers, an Olympic athlete and a wide range of business organizations. She has spoken to 10,000+ conference attendees, about Marketing, Internet Business and Motivation. You can contact her through her website ? http://www.thinkwithoutboundaries.com

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table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/millercoors-unveils-2008-hispanic-community/story.aspx%3Fguid%3D%257B234DF6E6-CE6E-4B0A-A311-C76672511568%257D%26dist%3Dhpprcid=1257766808ei=2Av1SO7UFKGO6APl5uGVDQusg=AFQjCNEUccuFzfMU_whzlx7zsN3QN5z1KgMillerCoors Unveils 2008 Hispanic Community Lideres bAdvertising/b b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr3 hours ago/nobr/fontbrfont size=-1GOLDEN, Colo., Oct 14, 2008 (BUSINESS WIRE) -- MillerCoors has unveiled its 2008 Lideres badvertising/b campaign to recognize and honor the work of 13 Hispanic b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.nytimes.com/2008/10/13/business/media/13adco.html%3Fref%3Dtechnologycid=1257042227ei=2Av1SO7UFKGO6APl5uGVDQusg=AFQjCNEXjjwl4VjYmTgVjAXx3KAZ2pABRAimg src=http://news.google.com/news?imgefp=nEi3xny68FIJimgurl=graphics8.nytimes.com/images/2008/10/13/business/media/13reach.190.jpg width=80 height=65 alt= border=1brfont size=-2New York Times/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://blogs.reuters.com/mediafile/2008/10/13/newspaper-online-advertising-slows-to-crawl/cid=1257042227ei=2Av1SO7UFKGO6APl5uGVDQusg=AFQjCNGwN9A9m5ZOUnPQpck_w2ehNaysOgNewspaper online badvertising/b slows to crawl/abrfont size=-1font color=#6f6f6fReuters UK,nbsp;UKnbsp;-/font nobrOct 13, 2008/nobr/fontbrfont size=-1We’ve all gotten used to hearing that circulation is down, print badvertising/b is down, newspapers are cutting staff and the industry is in deep, deep trouble b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.iht.com/articles/2008/10/12/business/PAPER.phpcid=1257042227ei=2Av1SO7UFKGO6APl5uGVDQusg=AFQjCNHXrW-KAk3t84AI0vSL7kXP592mWgUS newspapers see growth in online badvertising/b slow to a crawl/a font size=-1 color=#6f6f6fnobrInternational Herald Tribune/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://seattlepi.nwsource.com/business/383174_times14.htmlcid=1257042227ei=2Av1SO7UFKGO6APl5uGVDQusg=AFQjCNEcFrA8ZpmZMTlcuos4nIlqZcSLNQPI, Times keeping staffs slim, belts tight/a font size=-1 color=#6f6f6fnobrSeattle Post Intelligencer/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.nytimes.com/2008/10/13/business/media/13adco.html%3Fref%3Dtechnologycid=1257042227ei=2Av1SO7UFKGO6APl5uGVDQusg=AFQjCNEXjjwl4VjYmTgVjAXx3KAZ2pABRANewspapers’ Web Revenue Is Stalling/a font size=-1 color=#6f6f6fnobrNew York Times/nobr/font/fontbrfont size=-1 class=pa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://blog.wired.com/business/2008/10/things-are-look.htmlcid=1257042227ei=2Av1SO7UFKGO6APl5uGVDQusg=AFQjCNF2N1D6Rt_OK2ZjUEh20Yl9Or1HpAnobrWired News/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1257042227hl=ennobrall 17 news articles/nobr/a/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.columbusdispatch.com/live/content/local_news/stories/2008/10/09/AD_BLAST.ART_ART_10-09-08_A1_75BI8KA.html%3Fsid%3D101cid=1255356725ei=2Av1SO7UFKGO6APl5uGVDQusg=AFQjCNGTq2pCNlTkbne1JnRJqrVMq4oNIwimg src=http://news.google.com/news?imgefp=wG3laq7bTnUJimgurl=www.columbusdispatch.com/wwwexportcontent/sites/dispatch/images/oct/1009_MCCAIN_2008_a1_10-09-08_A1_JVBI9D8.jpg width=80 height=62 alt= border=1brfont size=-2Columbus Dispatch/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.boston.com/news/politics/2008/articles/2008/10/13/political_groups_playing_reduced_role_in_2008_racecid=1255356725ei=2Av1SO7UFKGO6APl5uGVDQusg=AFQjCNGnCSDk3ZZDt_loParhk9Rl89sEvAPolitical groups playing reduced role in 2008 race/abrfont size=-1font color=#6f6f6fBoston Globe,nbsp;United Statesnbsp;-/font nobrOct 12, 2008/nobr/fontbrfont size=-1With three-plus weeks to go, there#39;s less money pouring into nasty negative television badvertising/b from outside groups than in 2004, and much of the b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://blog.newsweek.com/blogs/stumper/archive/2008/10/10/expertinent-the-biology-of-negative-advertising.aspxcid=1255356725ei=2Av1SO7UFKGO6APl5uGVDQusg=AFQjCNG6H0TOjrNFeHp7rT8DJAMuAUBQZQExpertinent: The Biology of Negative bAdvertising/b/a font size=-1 color=#6f6f6fnobrNewsweek/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.roanoke.com/news/roanoke/wb/180256cid=1255356725ei=2Av1SO7UFKGO6APl5uGVDQusg=AFQjCNHfAbgM4giyGSYuhMMffcliKe4lGgPresidential ads provide windfall to local stations/a font size=-1 color=#6f6f6fnobrNew River Valley Current/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.jconline.com/article/20081014/ELECTION01/810140334cid=1255356725ei=2Av1SO7UFKGO6APl5uGVDQusg=AFQjCNGF2aWa0bGnYASySp_L3Kt2W4jjqAVoters irritated, informed by negative political ads/a font size=-1 color=#6f6f6fnobrJournal and Courier/nobr/font/fontbrfont size=-1 class=pa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.indystar.com/apps/pbcs.dll/article%3FAID%3D/20081008/NEWS0502/81008043cid=1255356725ei=2Av1SO7UFKGO6APl5uGVDQusg=AFQjCNGEaYyn7deKcnbbu3Qxa3tvGORXAQnobrIndianapolis Star/nobr/anbsp;- a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://politicalticker.blogs.cnn.com/2008/10/12/fact-check-are-all-mccains-ads-negative/cid=1255356725ei=2Av1SO7UFKGO6APl5uGVDQusg=AFQjCNHirghdFfUU4-fIU39Pr35Zmq5MrAnobrCNN Political Ticker/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1255356725hl=ennobrall 337 news articles/nobr/a/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://marcambinder.theatlantic.com/archives/2008/10/a_note_on_independent_expendit.phpcid=0ei=2Av1SO7UFKGO6APl5uGVDQusg=AFQjCNHUlZsSzEB5idSn90rl3a1yppa6iAA Note On Independent Expenditure bAdvertising/b/abrfont size=-1font color=#6f6f6fAtlantic Onlinenbsp;-/font nobr32 minutes ago/nobr/fontbrfont size=-1Republicans are confident that when you combine the spending of the RNC#39;s independent expenditure arm and the McCain campaign, they#39;re able to keep pace b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://carolinanewswire.com/news/News.cgi%3Fdatabase%3D001news.db%26command%3Dviewone%26id%3D2681%26op%3Dtcid=1257735012ei=2Av1SO7UFKGO6APl5uGVDQusg=AFQjCNEZ3KldOgLeWM1D76fwQ4zrKoqcgAFairway Outdoor bAdvertising/b Donates to the Durham County Prepared b.../b/abrfont size=-1font color=#6f6f6fCarolina Newswire (press release),nbsp;NCnbsp;-/font nobr5 hours ago/nobr/fontbrfont size=-1Durham, NC – Fairway Outdoor bAdvertising/b has donated an badvertising/b package worth $28650 to the Durham County Prepared Food Tax referendum. b.../b/font/div/font/td/tr/table

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