How To Create A Better Brochure

Having a quality brochure makes a positive impression on a potential customer. It gives the appearance that you're serious about your business.

And it may give you an advantage over competitors who don't use brochures.

Printing technology has made big advancements in the last decade, including high speed, high-resolution color photocopiers and laser printers.

This has reduced the need for using printing presses and allows you to print small quantities with less expense. If you're printing only a few hundred brochures, this is the way to go.

If you're printing in the thousands, you may find it more economical to use a printing press. Your per unit cost can drop significantly.

But print production, especially involving color, is a complex subject and ignorance can be costly.

"The most important thing a business person should do is ask a lot of questions," says Phil Lewis of Vancouver's Generation Printing.

"Many small businesses try to design their own brochures without consulting with a printer or graphic designer. They don't understand that what you see on your computer screen isn't necessarily what's going to be printed. Inevitably, we end up having to fix many of the customer's mistakes and charging for it. If they had consulted us before they started designing, we could've saved them time and money."

With thirty years experience as a prepress production specialist and sales rep, Lewis has these suggestions when creating a brochure:

Hire a graphic designer. It'll cost you more up front, but it'll give your brochure a more professional look and that gives your customers' confidence. Shop around. Contact at least three designers and ask to see samples of their work. Get quotes and compare. >Know your market. Would a glossy, color brochure make that much difference to your target market? If you're selling financial services to wealthy investors, then appearance counts. But for most small businesses, it's not worth the extra cost.

If you can't afford to hire a designer and are creating the brochure yourself, ask questions before you prepare a computer file for printing. Does the printer want the source file or a portable document file (pdf)? Do you need to include fonts and linked graphics? If you're going to create a pdf, be clear what options the printer wants you to select before creating it.

BROCHURE FORMAT Brochures come in a variety of sizes. Probably the most common format is called a slim jim. It's either a letter or legal sized sheet that's folded two or three times vertically. It's a popular format for small businesses because it can fit a display rack or be mailed in a standard number-10 business envelope.

MORE TIPS ON REDUCING YOUR PRINTING COSTS

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table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://jp.techcrunch.com/archives/20081015technorati-acquires-adengage-advertising-network/cid=1258167783ei=i5b2SJnmE4Lg6AO7sp2UCQusg=AFQjCNEh-UdsNpXZZn0Rgr-zMAHxK8dKawimg src=http://news.google.com/news?imgefp=_9RLN5zvcUIJimgurl=www.techcrunch.com/wp-content/uploads/2008/10/technoratimedia.jpg width=68 height=80 alt= border=1brfont size=-2TechCrunch/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.readwriteweb.com/archives/technorati_acquires_adengage.phpcid=1258167783ei=i5b2SJnmE4Lg6AO7sp2UCQusg=AFQjCNGt-gpE0Q3rlRPVH1Yh_Os_0OBs9ATechnorati Acquires AdEngage - Launches Self-Service bAdvertising/b b.../b/abrfont size=-1font color=#6f6f6fReadWriteWeb,nbsp;CAnbsp;-/font nobr8 hours ago/nobr/fontbrfont size=-1Blog search engine Technorati today announced that it has acquired AdEngage, a small, Los Angeles-based online badvertising/b network. b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.techcrunch.com/2008/10/15/technorati-acquires-adengage-advertising-network/cid=1258167783ei=i5b2SJnmE4Lg6AO7sp2UCQusg=AFQjCNEOn1p48NqFPPNjv2PMH6ufJE5HKATechnorati Acquires AdEngage bAdvertising/b Network/a font size=-1 color=#6f6f6fnobrTechCrunch/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.socaltech.com/adengage_acquired_by_technorati/s-0017952.htmlcid=1258167783ei=i5b2SJnmE4Lg6AO7sp2UCQusg=AFQjCNEEKJ3-XHr8GBuCzyEZncARPeE5mwAdEngage Acquired By Technorati/a font size=-1 color=#6f6f6fnobrsocalTech.com/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1258167783hl=ennobrall 4 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.welt.de/english-news/article2578546/McCains-last-chance-to-shine.htmlcid=1258210161ei=i5b2SJnmE4Lg6AO7sp2UCQusg=AFQjCNEo53MFGBKlKlBISkx7Rm1W8vbZjgimg src=http://news.google.com/news?imgefp=b-11KIycL-EJimgurl=www.welt.de/multimedia/archive/00683/eng_debate_teaser_B_683212g.jpg width=80 height=44 alt= border=1brfont size=-2WELT ONLINE/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.techdigest.tv/2008/10/obama_goes_for.htmlcid=1258210161ei=i5b2SJnmE4Lg6AO7sp2UCQusg=AFQjCNFWDbueBHtuPyZVAUwFFBfrO3cihgObama goes for in-game badvertising/b/abrfont size=-1font color=#6f6f6fTech Digest,nbsp;UKnbsp;-/font nobr12 hours ago/nobr/fontbrfont size=-1Interestingly, this isn#39;t the first time games have been used for badvertising/b in political campaigns - Obama#39;s Republican rival, John McCain, pioneered this b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.youtube.com/watch%3Fv%3DJBBMx60GZDQcid=1258210161ei=i5b2SJnmE4Lg6AO7sp2UCQusg=AFQjCNHjyppKATHDWzRrEMY55z3hSpynZgVideo: Obama Takes Big Lead In Poll/a font size=-1 color=#6f6f6fnobrCBS/nobr/fontobject width=448 height=356param name=movie value=http://www.youtube.com/v/JBBMx60GZDQ/paramparam name=wmode value=transparent/paramembed src=http://www.youtube.com/v/JBBMx60GZDQtype=application/x-shockwave-flashwmode=transparentwidth=448height=356/embed/objectbr/fontfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://news.bbc.co.uk/go/click/rss/1.0/-/2/hi/americas/us_elections_2008/7671116.stmcid=1258210161ei=i5b2SJnmE4Lg6AO7sp2UCQusg=AFQjCNH49wT5Cktgc0SDWIYWg-c84vG-vAUS rivals to spar in final debate/a font size=-1 color=#6f6f6fnobrBBC News/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.irishtimes.com/newspaper/world/2008/1016/1224069691451.htmlcid=1258210161ei=i5b2SJnmE4Lg6AO7sp2UCQusg=AFQjCNGRMD51jXIsvakiqwlL6sL_ld3KigObama leading race by 14 points, new poll shows/a font size=-1 color=#6f6f6fnobrIrish Times/nobr/font/fontbrfont size=-1 class=pa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.nytimes.com/2008/10/15/us/politics/15memo.html%3Fref%3Duscid=1258210161ei=i5b2SJnmE4Lg6AO7sp2UCQusg=AFQjCNG3UjzFqiOEjRwYidRFUAOwbpTHmwnobrNew York Times/nobr/anbsp;- a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://marcambinder.theatlantic.com/archives/2008/10/cbsnyt_poll.phpcid=1258210161ei=i5b2SJnmE4Lg6AO7sp2UCQusg=AFQjCNFehs0juQ3CWrImunLowr4QpfE6xwnobrAtlantic Online/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1258210161hl=ennobrall 2,267 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.sfgate.com/cgi-bin/article.cgi%3Ff%3D/c/a/2008/10/14/BU1G13H3UQ.DTLcid=0ei=i5b2SJnmE4Lg6AO7sp2UCQusg=AFQjCNFnvXmeAqIx-5YTC-0YiUteJLETugDon#39;t be too quick to cut back on badvertising/b in tough times/abrfont size=-1font color=#6f6f6fSan Francisco Chronicle,nbsp; USAnbsp;-/font nobr20 hours ago/nobr/fontbrfont size=-1When the economy is faltering, badvertising/b is often the first thing in the marketing budget that gets cut. This is true whether the business is Coca-Cola or b.../b/font/div/font/td/tr/table
advertising - Google News

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