How To Create Instantly Compelling Ads Every Time

Use This Quick 3-Question Evaluation Process, So You Can Be Sure Your Message Will Sell!

EVALUATION #1: "Well, I Would Hope So!" When you make a claim, don't think about it in terms of words coming out of your mouth. Think of it in terms of words entering your prospects ears. Then you'll realize how ridiculous some claims actually sound.

Whenever you make a claim, ask yourself if the prospect will immediately echo this response: "Well, I would hope so!" For instance, an insurance agency faxed me the following reason to choose them over their competitors: "We will be there for you when you have a claim." Well I would hope so! You're an insurance agency! Isn't that what you do?

Statements like this have as much meaning as the haircutter telling you that your hair will be shorter after it's cut, or as the gas station attendant telling you that you'll have more gas after your tank is filled. Always, always, always ask this important evaluation question whenever you make any claim. Avoid pointless claims and it will improve your effectiveness by 500% immediately.

EVALUATION #2: "Who Else Can Say That?" Pay close attention to this one. The question is not who else can do what you do. The question is who else can say what you say. And, the answer to that is "just about anybody and everybody". We consulted with an auto repair facility that was, by FAR, the most awesome business of its kind in their area of influence. They put competitors out of business every year and monopolized their marketplace in the process. Small problem: Even though no other business could even come close to performing at their level, their yellow page ad looked virtually identical to all of their cheesy competitors.

Try This: Look at your ad and compare it to your competitors' ads. If you can cross out your name on your ad and replace it with the name of your competitor or vice versa, and the ad is still valid, you failed the test! You failed to distinguish yourself from your competitors. You failed to differentiate your business. You look like everybody else!

EVALUATION #3: The Specificity Challenge. I could write an entire book on this subject. But, suffice it to say for sake of this newsletter, you need to quantify all of your claims. Businesses generally fail to create a compelling case to buy their product or service. Instead, they merely ask their prospects to buy without justifiable, rational reasons. Quantify your business in terms of:

1. Specifically, How Are You Different?

2. Specifically, Compared To What?

3. Specifically, Why Can You Do That?

4. Specifically, What's Your Advantage?

If You Want To Distinguish Your Business From The Competition, Build A Case As An Attorney Would.

You need to realize that your business is on trial. You're the attorney. And it's a life or death sentence. Your customers and prospects are the jury. What will you say that will convince them to buy from you? What kind of specific evidence can you produce to PROVE beyond any reasonable doubt that they'd be a fool to not buy from you? Use your evidence to build and present your case.

Good luck with your marketing efforts.

¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤¤
If you would like a FREE Ad Evlauation of any advertising pieces you may have, simply email to: support@mymondemand.com or fax to: (650) 649-2221. We will apply these evaluations, plus a few additional and provide you with a quantitative assessment of your ad piece(s).

About The Author: Marc Gamble, the author, teaches business owners, entrepreneurs, and professionals how to acheive bigger, bottom line results from their advertising & marketing efforts without spending more time, effort, or money. Learn marketing strategies and tactics to separate yourself from your competition and become the obvious choice to do business with. To learn more about how to improve your own Marketing Efforts and Achieve Better Results, visit: http://www.MYMOnDemand.com/vpc1_mgnm
Email: mgamble@mymondemand.com

Los Angeles Times
Ad-Targeting Companies and Critics Prepare for Senate Scrutiny
New York Times, United States - 15 hours ago
By Stephanie Clifford The Senate Commerce Committee will hold a hearing Wednesday to look at the policy issues raised by advertising that is targeted to the ...
Adware company refines opt-out, notification technology ITworld.com
NebuAd's "breakthrough opt-opt" approach: legal or no? Ars Technica
Do you know who's tracking your Web browsing? McClatchy Washington Bureau
Slashdot - Center for Democracy and Technologyall 119 news articles

Slowing Economy Hits Online Advertising
Adweek, NY - 17 hours ago
Respondents indicated an expectation Internet advertising would grow slightly more than 16 percent in the next year. In its previous surveys, William Blair ...
William Blair & Company and CIMA Release Fifth Installment of ... Business Wire (press release)
all 13 news articles

Magna Cuts Ad Growth Forecast to 2%
Wall Street Journal - 6 hours ago
Mr. Coen's forecast came a day after media analyst Lee Westerfield cut his ad-spending forecast by a similar degree, saying US advertising was experiencing ...
Economic gloom leads to cuts in ad forecast Reuters
New-Media Ad Outlook Remains Buoyant Broadcasting & Cable
Ad Spending Forecast Lowered Again New York Times
Adweek - AdAge.com (subscription)all 21 news articles

'2010 will be the tipping point for digital advertising'
Sify, India - 7 hours ago
Excerpts: What prompted you to get into the online advertising space with Media2Win? I don't believe that traditional agencies in India have a clue about ...

Advertising isn't in keeping with medium's benefits
Economic Times, India - 9 hours ago
One of the striking phenomena of the advertising business during the past decade has been the emergence of the internet as an advertising medium. ...

eFluxMedia
Digital Media Threatens Conventional Media Advertising
Screen Rant, UT - 4 hours ago
DiClemente added that DVR’s are also hurting the advertising revenue that the TV industry has become accustomed to. Of course, earlier I touched on the ...
Media Stocks Downgraded by Lehman Analyst Seeking Alpha
all 175 news articles

News-Leader names new advertising director
News-Leader.com, MO - 15 hours ago
By Kathleen O'Dell • News-Leader • July 8, 2008 Marty Goodnight, a 32-year-old Kansas City Star advertising executive, has been named advertising director ...

Adweek
Office Media Network Sees Expansion
Adweek, NY - 14 hours ago
s Dow Jones and features advertising-sponsored WSJ content. As the network prepares to expand into Miami this quarter, OMN has amassed 800000 daily viewers, ...

Fusion Advertising Wins Rudolph Foods Account
FOXBusiness - 18 hours ago
DALLAS, July 7, 2008 /PRNewswire via COMTEX/ ----Global snack giant Rudolph Foods today announced its selection of Fusion Advertising as agency of record ...

Advertising watchdog slams fatty snacks
Monsters and Critics.com - 9 hours ago
Wellington - New Zealand's advertising watchdog has slammed a promotion campaign for a brand of potato crisps, saying it encouraged children to eat the ...

Wind Chimes and more...

Windchimes for great gifts!

The Seven Second Race: How to Draw Attention Your Ad