How Well Do Postcards Work?


The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as...

How Well Do Postcards Work?

Before we get into the "how well" part of this question, let's look at how to measure the success of a postcard mailing.

APPROACH #1: Revenue Return Rate

If you use this approach, you decide that each dollar spent on your campaign should bring back, say, $10. Or $100. The amount is up to you.

APPROACH #2: Cost as a Percentage of Sales

With this approach, you benchmark the cost of your campaign as a percentage of sales generated. In other words, if you think that your campaign cost should be 5% of sales and your campaign cost is $500, then your campaign should produce $10,000 in sales.

Your cards will work well if they meet or exceed the standards you have set, whether it's Approach #1 or Approach #2.

Martha Retallick, "The Passionate Postcarder," hails from Tucson, Arizona, USA. She is the author of Postcard Marketing Secrets, a downloadable PDF manual will show you how to put postcards to work for your business--profitably. Learn more about it at:

http://www.PostcardMarketingSecrets.com

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table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://uk.sys-con.com/node/699845cid=1254788147ei=MTDqSP7mEKjk6gPiyohAusg=AFQjCNHqrisZHZq4Dqb0EENB4jcP5A07cgBarcelo Hotels amp; Resorts Appoints John Schultz as Marketing b.../b/abrfont size=-1font color=#6f6f6fSYS-CON Media,nbsp;NJnbsp;-/font nobr3 hours ago/nobr/fontbrfont size=-1He has also held positions with Willard amp; James bAdvertising/b and Ace Communications Group. quot;As Marketing/bAdvertising/b Manager, John will play an integral role b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/phyllis-ehrlich-joins-brightline-itv/story.aspx%3Fguid%3D%257BC98580E9-6B41-4F7A-ACDC-5A2EF6D6FFE8%257D%26dist%3Dhpprcid=1254766434ei=MTDqSP7mEKjk6gPiyohAusg=AFQjCNHnF19nxoMsiVOffOkupPSQu0XUMAPhyllis Ehrlich Joins BrightLine iTV as Senior Vice President of b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr5 hours ago/nobr/fontbrfont size=-1In addition, she is the recipient of numerous awards from the Promotions Marketing Association, Internet bAdvertising/b Competition, and KidPower Awards. b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.independent.co.uk/news/media/comment/claire-beale/claire-beale-on-advertising-a-new-creature-stalks-the-giants-of-adland-952292.htmlcid=0ei=MTDqSP7mEKjk6gPiyohAusg=AFQjCNHTSZHjCNKFSsvw8kT1hNI7L2iVtwClaire Beale On bAdvertising/b: A new creature stalks the giants of b.../b/abrfont size=-1font color=#6f6f6fIndependent,nbsp;UKnbsp;-/font nobr16 hours ago/nobr/fontbrfont size=-1This week I have a story for you that could change the international badvertising/b landscape. But first, let#39;s wallow in a little bit of badvertising/b nostalgia b.../b/font/div/font/td/tr/table
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