How to Breathe New Life into Your Advertising Campaign

If you haven't made many sales or perhaps none at all, don't be discouraged. Use this 10-point checklist to breathe new life into your advertising campaigns and improve your response rate.

Remind people they are ordering through a secure server. Tell them you won't sell or share their e-mail address and that all their information will be kept confidential.

Your advertisement should outline benefits and not just features. In addition, your ad's headline should attract your target audience. You should also list testimonials or guarantees.

Here are two free resources you can use to learn how to write effective ads and headlines.

5,000 Hypnotic Words and Phrases

http://www.incomewaterway.com/free-book

Copywriting E-Course

http://www.red-hot-copy.com/downloads.htm

People usually don't purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way to get people to return to your site is to give them a free subscription to your e-zine. You can accomplish this by posting a sign up form or guestbook on your website. You could also list free and low cost resources on your website and update them regularly. Ask visitors to bookmark your site and visit again and again to discover newly added items.

People will feel more comfortable if they know who they are buying from. Publish a section called "About Us" (or "About Me" if you're a sole proprietor) on your web site. Include your business history, profile of employees, contact information etc. Here's an example of my own "About Me" page.

http://www.incomewaterway.com/aboutme

Accept credit cards, checks, money orders, and other forms of electronic payments such as PayPal, ClickBank, etc. Take orders by phone, e-mail, website, fax, mail, etc.

You need your own domain. To find if a name is already taken and to register your own domain name go here:

http://www.godaddy.com

Make sure your website is easy to navigate through. If you site has dozens of pages, consider including a site map.

Websites are most effective when the material all relates to one theme including the graphics.

Here's where you can find out how to download a free ebook that will help you design effective web pages:

webpages@frogleads.info

When you use free stuff to lure people to your website include it below your ad copy or on another web page. If you list the freebie above your ad they may never look to see what you're selling.

You won't sell steaks to a vegetarian. You want visitors that are interested specifically in what you offer. Consider surveying your existing customers to see what made them decide to buy from you. This information will help you improve your target marketing and advertising.

If you don't yet have a customer base, use ezine advertising to begin building one. Find ezines that cater to an audience interested in your marketing area. For instance, if your product relates to humor find publishers that distribute humor ezines. Here's one of the fastest ways to find the right ezines.

http://www.incomewaterway.com/ezines

Every experienced marketer knows you must work at constantly improving various aspects of your business...especially your ad copy since it's the lifeblood of your business. This is how you get the word out. So, you must be willing to try different headlines and revise ad copy if necessary.

Use an ad tracker for your advertising campaigns to measure how many clickthroughs you receive for a particular ad.

Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when the offer ends.

If your business is at a standstill, it doesn't have to be. Use these 10 techniques to breathe new life into your marketing efforts.

About The Author

Karin Peavy has marketed online for three years. Her goal is to help others zero in on exactly what's needed for web success. In response to this goal she created http://www.incomewaterway.com, home to some of the web's best marketing resources including free articles and ecourses. Karin also publishes a free weekly e-newsletter that provides product reviews, income opportunities and marketing tips. Free gift with every subscription: http://www.incomewaterway.com/FreeTips.

You may use this article in your electronic publication or on your website as long as you do not alter the article in any way. You must also include my bio in its entirety.

karinpeavy@incomewaterway.com

---

How To Write Kick-Ass, Profit Pulling Adverts For Your Business?

Doesn't that just grab you by the eyeballs and make... Read More

Top Jingle Companies: What to Look For, What to Expect

The internet offers you the opportunity to seek out jingle... Read More

For All Those People Who Struggle With Benefits and Features

For Everyone Who Has Ever Struggled Sorting Out Benefits From... Read More

How to SAVE Yourself from Spending too Much Money on Advertising!

How much money have you spent in Advertising, Promotion &... Read More

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article... Read More

Promotional Vehicles

It is difficult to miss a Hummer, but how many... Read More

Marketing Advertising, While Advertising Your Market!

Today in the Business world whether online or off, it... Read More

Advertise Where Its Forbidden To

The most common way to drive people to your business... Read More

Go Ahead Im Listening

In today's fast paced environment, interaction with family and friends... Read More

Persistant Advertising Will Do No Harm!

From my experience, I've been on many discussion groups and... Read More

Why Your Ads Aren?t Working

The president of a manufacturing company recently asked me, "Why... Read More

Dont Put All Your Eggs in The Same Basket

Solution: You can protect yourself by partnering with other lead... Read More

B2B Marketing Health and Elder Care Services

Quality Care Options is an established company advocating for the... Read More

Direct Response Advertising; Radio vs TV

Radio advertising vs. television advertisingMany new advertisers assume that they... Read More

The Key To Marketing New Ideas!

Imagine tossing a pebble into a crystal clear pond on... Read More

Secrets And Top-Tips Of Mail Order Advertising

Good Advertising creates more production, thus greater consumption, faster turnover... Read More

Predictions for 2010

2005 puts us at the mid-point of the first decade... Read More

Push vs Pull Advertising

Push vs. Pull Advertising - Understand the Consequences for your... Read More

Advertising Costs Getting Too High?

Everyone knows that advertising is essential to growing a business.... Read More

Write Attention Getting Advertisements

The most important aspect of any business is selling the... Read More

Good Design Makes Good Sense

Organized your pencils and pens lately? Sorted your clothes into... Read More

Advertising That Annoys: The Real Story

Critics conclude that entertaining or "creative" commercials sell better than... Read More

Books, Bibles and Fast-Talkers

Every community has 'em. Fast talkers who roll into town... Read More

The ONLY Type Of Advertising People LOVE!!

Can it be???Is there advertising that people actually love?You bet... Read More

Moving message Sign

Moving Message Signs are a unique, attention-grabbing way to communicate... Read More