How to Write Ads that Pull Orders

If your ads aren't paying off then you need this quick method in writing ads that get orders.

Step 1 - Write a headline that will draw attention to your product or service.
Don't write headlines with phrases like: Attention please!!
Create headlines that IMMEDIATELY let people know what you are selling.
If you have envelopes for sale at a discount, use a headline, which says: Discount Envelopes.

Step 2 - Don't confuse the reader with several different offers in one ad.
Use more space if you intend to advertise several offers.
If only one inch of ad space is being used, then sell only one item.
An example of copy that would describe Discount Envelopes would read as follows:
"Discount Envelopes. Descriptive catalog available FREE with your order for 100 #10 Business Envelopes imprinted with up to 4 lines.
$3.95Ppd. Catalog without order, 256."

Step 3- An ad that sells GENERAL MERCHANDISE or services that can be used by most individuals can be advertised in any publication.
Offers such as stamps should be advertised as GENERAL MERCHANDISE.

Copyright 2004

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DeAnnaSpencer is the Publisher of Prospecting and Presents.
Subscribers get one free ad per week.
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solo ad. To get your free solo ad, contact me using the form
on my contact page. Be sure to include the url where my
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Ezine editors: you can remove the instructions regarding obtaining
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table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://newsticker.welt.de/%3Fmodule%3Dsmarthouse%26id%3D829013cid=1287479923ei=jtdjSc2mKaGO6AOlr-3bAwusg=AFQjCNHvvraAZi3or-98OSukvxYW2LeG0gThe Slate Group Names Matthew Turck Vice President of bAdvertising/b b.../b/abrfont size=-1font color=#6f6f6fWELT ONLINE,nbsp;Germanynbsp;-/font nobr9 hours ago/nobr/fontbrfont size=-1The Slate Group, publisher of Slate, The Root, The Big Money and Foreign Policy, today named Matthew Turck Vice President of bAdvertising/b Sales. b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.businesswire.com/news/google/20090106005262/encid=1287185698ei=jtdjSc2mKaGO6AOlr-3bAwusg=AFQjCNF7F7oDMd0ddk_lNhDQw66XHszSDQSun-Times News Group bAdvertising/b Veteran Mike Sperling Named b.../b/abrfont size=-1font color=#6f6f6fBusiness Wire (press release),nbsp;CAnbsp;-/font nobr8 hours ago/nobr/fontbrfont size=-1Mr. Sperling, 38, most recently had been Senior Director, Automotive and Builder bAdvertising/b for the Sun-Times News Group, leading print and online sales b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.rttnews.com/ArticleView.aspx%3FId%3D815460%26SMap%3D1cid=1287185698ei=jtdjSc2mKaGO6AOlr-3bAwusg=AFQjCNFzO8f2wJG9lAawmCY8paz-xLfq8wSun-Times Media Group Appoints Jim Dyer VP, Classified bAdvertising/b b.../b/a font size=-1 color=#6f6f6fnobrRTT News/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.editorandpublisher.com/eandp/departments/ad_circ/article_display.jsp%3Fvnu_content_id%3D1003926716cid=1287185698ei=jtdjSc2mKaGO6AOlr-3bAwusg=AFQjCNGkCTGDiIrhIDyrtla7YumHESo7lASun-Times News Group Names VP/Classifieds/a font size=-1 color=#6f6f6fnobrEditor Publisher/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.editorandpublisher.com/eandp/departments/ad_circ/article_display.jsp%3Fvnu_content_id%3D1003927042cid=1287185698ei=jtdjSc2mKaGO6AOlr-3bAwusg=AFQjCNHxuz0PYjeDMca5mxYAQGIE0JKgCAPioneer Press Names VP/bAdvertising/b/a font size=-1 color=#6f6f6fnobrEditor Publisher/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1287185698hl=ennobrall 18 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://news.bbc.co.uk/2/hi/europe/7812747.stmcid=1287077163ei=jtdjSc2mKaGO6AOlr-3bAwusg=AFQjCNHA3LNFFlENsZfTzNXRx3z0lhZE-wimg src=http://nt0.ggpht.com/news?imgefp=eNbdTiEPhz0Jimgurl=newsimg.bbc.co.uk/media/images/45348000/jpg/_45348395_sarkozy_afp226b.jpg width=80 height=60 alt= border=1brfont size=-2BBC News/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://news.bbc.co.uk/2/hi/europe/7812302.stmcid=1287077163ei=jtdjSc2mKaGO6AOlr-3bAwusg=AFQjCNGFmfVGNhnenVSy6VgtCCiegGzolgStrikes greet Sarkozy#39;s TV reform/abrfont size=-1font color=#6f6f6fBBC News,nbsp;UKnbsp;-/font nobrJan 5, 2009/nobr/fontbrfont size=-1President Nicolas Sarkozy#39;s changes will ban badvertising/b on prime time public TV from Monday evening. The president says the reforms will increase quality, b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.forbes.com/afxnewslimited/feeds/afx/2009/01/05/afx5878352.htmlcid=1287077163ei=jtdjSc2mKaGO6AOlr-3bAwusg=AFQjCNFaj8bRqQDpk7XSjHz6VAv29I6muwFrench unions decry TV badvertising/b change/a font size=-1 color=#6f6f6fnobrForbes/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.guardian.co.uk/world/2009/jan/06/france-television-advertisingcid=1287077163ei=jtdjSc2mKaGO6AOlr-3bAwusg=AFQjCNHGGH7Kc8MJ6JBm7hIiFYFYEZf3-AFrance bans adverts on state TV during primetime/a font size=-1 color=#6f6f6fnobrguardian.co.uk/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.irishtimes.com/newspaper/world/2009/0106/1230936699545.htmlcid=1287077163ei=jtdjSc2mKaGO6AOlr-3bAwusg=AFQjCNFps-61sePy8dwVHZqzX6Vl-C4d4AFrench TV adverts ban sparks wave of strikes/a font size=-1 color=#6f6f6fnobrIrish Times/nobr/font/fontbrfont size=-1 class=pa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.telegraph.co.uk/culture/tvandradio/4110589/Advertising-banned-on-Frances-state-owned-television-channels.htmlcid=1287077163ei=jtdjSc2mKaGO6AOlr-3bAwusg=AFQjCNFWzHlFYhwOkJPT3N4GiN55oSGc0gnobrTelegraph.co.uk/nobr/anbsp;- a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.guardian.co.uk/world/2009/jan/05/advertisin-french-television-nicolas-sarkozycid=1287077163ei=jtdjSc2mKaGO6AOlr-3bAwusg=AFQjCNGtghWil4A3dca0S9XpDBOu_gAiaAnobrMedia Guardian/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1287077163hl=ennobrall 70 news articles/nobr/a/font/div/font/td/tr/table
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