Pros and Cons of Establishing an In-House Ad Agency

There have been several ads promoting books and reports on this
subject, or included as part of the contents in several mail
order books stating:

"SAVE UP TO 17% ON ALL YOUR ADVERTISING"

It's legitimate, practical and effective, but like so many other
promises, there are pros and cons involved. The pros are fairly
obvious. By setting up your own advertising agency and placing
your advertising under your agency name, most magazines will
allow you the standard 15% agency commission plus and extra 2%
cash discount. If your annual ad budget is $5,000 this amounts to
a saving of $850 a year, which is a considerable piece of change.

The negative side to this operation involves the initial cost of
establishing your new agency, which isn't very difficult, but it
might be considered time-consuming. To initiate an agency you
will have to have a name for it other than your regular business
name. Example: If your company name is Nationwide Electronics and
your name is John Smith, you could call your agency John Smith
Advertising or The J.S. Advertising Agency, The agency address
will have to be different than your company's, but this can be
resolved by renting a post office box the ad agency and using your
home or office address for the other. Next you will have to open
a separate checking account under the agency name because all
advertising payments will be issued thru your agency, and you
will probably be required to register your agency with your
County Clerk as a new business.

Once these details have been taken care of, you're ready to begin
placing ads. You'll have to have insertion order forms printed
with your agency name and address, and a separate form must be
prepared for each ad in each publication. When your advertising
schedule involves only a few publications, this will not be a
problem, but if you expand into 50 to 100 different magazines, it
can really cut into your time. Of course, if business gets large
enough, you can always hire a secretary to take care of that
chore.

Copyright 2004 by DeAnna Spencer

This article may be reproduced freely on the Internet as long as the resource box remains intact.

$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
DeAnna is the publisher of the ezine, Prospecting and Presents.
Subscribers get one free ad per week.
Subscribe today by visiting http://www.pnewsletter.com
To thank the publishers/webmasters that use my article, I offer
one free solo ad. Simply fill out the contact form on my contact
page listing the url it was used on or sending me a copy of the
ezine it was used in. Once I confirm the location of the article,
then we can make arrangements for the solo ad.
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
Note to publisher/webmaster: Feel free to remove the part about the solo
ad when you get ready to publish the article.

In The News:
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.smh.com.au/news/games/articles/obama-campaigns-in-games/2008/10/15/1223750096551.htmlcid=1257581598ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNGt3mOqB3PFmw4OLBgZsCzHMfu0VAimg src=http://news.google.com/news?imgefp=IVZMM77U3tQJimgurl=www.smh.com.au/ffximage/2008/10/15/obamaads1_wideweb__470x303,2.jpg width=80 height=52 alt= border=1brfont size=-2Sydney Morning Herald/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.guardian.co.uk/world/deadlineusa/2008/oct/15/uselections2008-barackobamacid=1257581598ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNG4mGW031ji_PKkE3F1YHUR4m4BLwObama#39;s new badvertising/b pitch: video games/abrfont size=-1font color=#6f6f6fguardian.co.uk,nbsp;UKnbsp;-/font nobr15 hours ago/nobr/fontbrfont size=-1As the final weeks of presidential campaigning draw to a close and candidates prepare for their final debate today, there is news of the ultimate subliminal b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.vnunet.com/vnunet/news/2228227/obama-starts-advertisingcid=1257581598ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNGEPG9PUs4UrlTJvxq2Adh5WpVduwObama starts badvertising/b on computer games/a font size=-1 color=#6f6f6fnobrVNUNet.com/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://blog.seattletimes.nwsource.com/brierdudley/2008/10/14/obama_advertising_on_xbox_360.htmlcid=1257581598ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNG21Pz8GV4USmZgfodAXNrGuRlPygObama badvertising/b on Xbox 360 (in swing states, on a bunch of b.../b/a font size=-1 color=#6f6f6fnobrSeattle Times/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.newstatesman.com/blogs/culture-tech/2008/10/usa-vote-obama-gamecid=1257581598ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNHQj_4ly13CaQ6NVTnW6eUuETLPEgObama burnout paradise/a font size=-1 color=#6f6f6fnobrNew Statesman/nobr/font/fontbrfont size=-1 class=pa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://xboxer.tv/2008/10/mk_vs_dcu_unveiled.htmlcid=1257581598ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNGWEqnBauJlcVVqzAk5NGlwcMd3BAnobrXBoxer/nobr/anbsp;- a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://blogs.abcnews.com/politicalpunch/2008/10/obama-advertisi.htmlcid=1257581598ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNGpf5MNfZw5rIduxSz5UT4i-6Zy9QnobrABC News/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1257581598hl=ennobrall 477 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://online.wsj.com/article/SB122393254528030085.html%3Fmod%3Dtodays_us_marketplacecid=1257533736ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNF1qBIQPsJbMy8sOvB3bsqt6lMUXQimg src=http://news.google.com/news?imgefp=Hvj6dajJyRwJimgurl=s.wsj.net/public/resources/images/OB-CM875_google_D_20081013233434.jpg width=80 height=53 alt= border=1brfont size=-2Wall Street Journal Blogs/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.bizjournals.com/sanfrancisco/stories/2008/10/13/daily16.htmlcid=1257533736ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNFlfPjRDhobjlyK4_Ltqe9HeXQEAAReport: Google, Yahoo talking with DOJ over badvertising/b agreement/abrfont size=-1font color=#6f6f6fBizjournals.com,nbsp;NCnbsp;-/font nobrOct 14, 2008/nobr/fontbrfont size=-1Yahoo Inc. and Google Inc. are talking with the US Department of Justice in hopes of protecting their proposed badvertising/b agreement, according to a report b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.washingtonpost.com/wp-dyn/content/article/2008/10/15/AR2008101500859.htmlcid=1257533736ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNGUygwZ1bnWbjiR3Kr7oMn42uViRAAll Eyes On Google This Week/a font size=-1 color=#6f6f6fnobrWashington Post/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://news.cnet.com/8301-1023_3-10066714-93.htmlcid=1257533736ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNGY7GMVGePsx7kXM3d8jsB6cU1LrwDark times on the Net: analysts cut Google, Yahoo/a font size=-1 color=#6f6f6fnobrCNET News/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.dailytech.com/Google%2BYahoo%2BTry%2Bto%2BCut%2Ba%2BDeal%2BWith%2BDOJ%2Bto%2BAvoid%2BAntitrust%2BSuit/article13207.htmcid=1257533736ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNG05cGLM__mq2QDDGAddfFNHNHL5QGoogle, Yahoo Try to Cut a Deal With DOJ to Avoid Antitrust Suit/a font size=-1 color=#6f6f6fnobrDailyTech/nobr/font/fontbrfont size=-1 class=pa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://online.wsj.com/article/SB122393254528030085.html%3Fmod%3Dgooglenews_wsjcid=1257533736ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNG2FgJQMjkpnywM3A7GrcOA5ofFtgnobrWall Street Journal/nobr/anbsp;- a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://searchengineland.com/searchbiz-corn-farmers-oppose-googlehoo-online-ad-spending-in-trouble-mccain-campaign-upset-with-youtube-takedowns-15124.phpcid=1257533736ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNFLh-1O7IV17qLtDQe4IJc6w909jwnobrSearch Engine Land/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1257533736hl=ennobrall 157 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://blog.wired.com/business/2008/10/search-advertis.htmlcid=1257992167ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNFVq3hvv9WF4-VyJRrxhfaqhXxLiwSearch bAdvertising#39;s/b Scalability Problems/abrfont size=-1font color=#6f6f6fWired Newsnbsp;-/font nobr21 hours ago/nobr/fontbrfont size=-1By Meghan Keane October 14, 2008 | 11:11:00 PMCategories: bAdvertising/b, Search Search badvertising/b may seem like a safe haven for ad dollars in a time of b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.prweb.com/releases/2008/10/prweb1475504.htmcid=1257992167ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNFC9SH5YjmDMmQkZmi5eofrrwhUWwPaid Search: New Study Reveals Industry Growing Pains/a font size=-1 color=#6f6f6fnobrPR Web (press release)/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.webpronews.com/topnews/2008/10/15/paid-search-to-reach-26-billioncid=1257992167ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNEpGGUfResFpHA1cPcFW4FO48CtPgPaid Search To Reach $26 Billion/a font size=-1 color=#6f6f6fnobrWebProNews/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.prweb.com/releases/pay_per_click/internet_marketing/prweb1465444.htmcid=1257992167ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNFG66jGHZjST0eR2Afxe_YT249xqgPPC Summit Helps Online Businesses Increase Profits with Search b.../b/a font size=-1 color=#6f6f6fnobrPR Web (press release)/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1257992167hl=ennobrall 12 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://news.cnet.com/8301-1023_3-10065656-93.htmlcid=1257761835ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNHWoQgc1oVAZnDV9gVew4HJAwBE6wimg src=http://news.google.com/news?imgefp=D-qYJpeHonkJimgurl=news.cnet.com/i/bto/20081014/080214_google.jpg width=80 height=60 alt= border=1brfont size=-2CNET News/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://bits.blogs.nytimes.com/2008/10/15/google-and-yahoo-a-tale-of-two-online-ad-markets/cid=1257761835ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNElvi4IR5EC8WHo9q9wal-3V-pssQGoogle and Yahoo: A Tale of Two Online Ad Markets/abrfont size=-1font color=#6f6f6fNew York Times,nbsp;United Statesnbsp;-/font nobr11 hours ago/nobr/fontbrfont size=-1They are expected to report widely different results which mirror the increasingly diverging fortunes of two forms of online badvertising/b: search ads and b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.businesswire.com/news/google/20081015005584/encid=1257761835ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNFeDGlEpypeZS-k3fi8SbKXKsPLMQGoogle Continues to Dominate Search bAdvertising/b, but Yahoo Gained b.../b/a font size=-1 color=#6f6f6fnobrBusiness Wire (press release)/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://news.cnet.com/8301-1023_3-10065656-93.htmlcid=1257761835ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNHWoQgc1oVAZnDV9gVew4HJAwBE6wUS paid search rises 26.9 percent during third quarter/a font size=-1 color=#6f6f6fnobrCNET News/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.mediaweek.com/mw/content_display/news/media-agencies-research/e3i7eadb51ccf4e8637084f5cf49129cb6ccid=1257761835ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNGTA1Wb5vh87T9zYCIGWtAYEv-SVgReports: Search Growth Continues Unabated/a font size=-1 color=#6f6f6fnobrMEDIAWEEK/nobr/font/fontbrfont size=-1 class=pa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.bizjournals.com/sanfrancisco/stories/2008/10/13/daily33.htmlcid=1257761835ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNHRhYEdgDNV8imzoRzpAj-TJ94GGwnobrBizjournals.com/nobr/anbsp;- a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.forbes.com/feeds/ap/2008/10/14/ap5552364.htmlcid=1257761835ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNGWfuwEtGZ4miEOK6Ys7nLrC29iyAnobrForbes/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1257761835hl=ennobrall 51 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.ft.com/cms/s/83ca99ee-9988-11dd-9d48-000077b07658.htmlcid=1258295836ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNHcsBGpzeFabl0t0yj-3vEyLsR-WABritish badvertising/b revenues plunge to record lows/abrfont size=-1font color=#6f6f6fFinancial Times,nbsp;UKnbsp;-/font nobr1 hour ago/nobr/fontbrfont size=-1By Tim Bradshaw and Ben Fenton in London The outlook darkened further for the UK badvertising/b market as media pricing and marketing revenues hit record lows b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.mediapost.com/publications/%3Ffa%3DArticles.showArticleHomePage%26art_aid%3D92690cid=1258076668ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNEbtROG1B2Ognk5l-O85GyoAIIengimg src=http://news.google.com/news?imgefp=53VyiLcYG2sJimgurl=img.mediapost.com/publications/13/Pelletier.jpg width=80 height=50 alt= border=1brfont size=-2MediaPost Publications/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://venturebeat.com/2008/10/15/fattail-lands-35m-to-streamline-online-advertising/cid=1258076668ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNGGLyK_E0Vhi9YOUVCnA2pPxHYM1wFatTail lands $3.5M to streamline online badvertising/b/abrfont size=-1font color=#6f6f6fVentureBeat,nbsp;CAnbsp;-/font nobr6 hours ago/nobr/fontbrfont size=-1In addition to optimizing badvertising/b on sites, the Woodland Hills, Calif.-based company also automates the request for proposal (RFP) process — a stumbling b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/fattail-secures-series-financing-industry/story.aspx%3Fguid%3D%257B9BE6893E-3B3E-40C7-894C-D237E81661CE%257D%26dist%3Dhpprcid=1258076668ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNHgiQ4D5NY-hbQuTdLMN-rm1uqARQFatTail Secures Series A Financing From Industry Leaders Velocity b.../b/a font size=-1 color=#6f6f6fnobrMarketWatch/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.dmwmedia.com/news/2008/10/15/fattail-raises-%243-million-online-ad-optimization-softwarecid=1258076668ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNHyPum9NnoFekv4ldLZVbMF88PY1gFatTail Raises $3 Million for Online Ad Optimization Software/a font size=-1 color=#6f6f6fnobrDigital Media Wire/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.socaltech.com/fattail_raises_3m/s-0017938.htmlcid=1258076668ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNGWLShYRItoed-GMtx_gd6XTNz-CgFatTail Raises $3M/a font size=-1 color=#6f6f6fnobrsocalTech.com/nobr/font/fontbrfont size=-1 class=pa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.mediapost.com/publications/%3Ffa%3DArticles.showArticleHomePage%26art_aid%3D92690cid=1258076668ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNEbtROG1B2Ognk5l-O85GyoAIIengnobrMediaPost Publications/nobr/anbsp;- a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.sfvbj.com/industry_article.asp%3FaID%3D33111081.2570865.1695343.99985902.7162207.870%26aID2%3D130402cid=1258076668ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNFpJ2votrQZrXdO0B26-nRRvAubJQnobrSan Fernando Valley Business Journal Online (subscription)/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1258076668hl=ennobrall 19 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/quebecor-world-appoints-regis-rehel/story.aspx%3Fguid%3D%257BDDF85B59-B0A7-4F13-A40E-5FD9FA1155EB%257D%26dist%3Dhpprcid=1258250837ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNGDDf5atrE_VLMR9DDCHYaDWEtjtwQuebecor World Appoints Regis Rehel President Canada Division/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr3 hours ago/nobr/fontbrfont size=-1Quebecor World#39;s Canadian operations provide comprehensive marketing and badvertising/b solutions to retailers and publishers in a coast-to-coast network of 14 b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/quebecor-world-surpasses-11-billion/story.aspx%3Fguid%3D%257BB63CB7F9-1088-47AE-888A-BD2EFB8E288F%257D%26dist%3Dhpprcid=1258250837ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNFJGbGpFnKUvlj-P9FdPAjXn_693gQuebecor World Surpasses 1.1 Billion Co-Mailed Catalogs and b.../b/a font size=-1 color=#6f6f6fnobrMarketWatch/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1258250837hl=ennobrall 24 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://jp.techcrunch.com/archives/20081015technorati-acquires-adengage-advertising-network/cid=1258167783ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNEzXHngy-60K8vrXo8xg4hwrKLaygimg src=http://news.google.com/news?imgefp=_9RLN5zvcUIJimgurl=www.techcrunch.com/wp-content/uploads/2008/10/technoratimedia.jpg width=68 height=80 alt= border=1brfont size=-2TechCrunch/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.readwriteweb.com/archives/technorati_acquires_adengage.phpcid=1258167783ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNEX6ObJVQNXG5yrxEdstu6yiC9YAgTechnorati Acquires AdEngage - Launches Self-Service bAdvertising/b b.../b/abrfont size=-1font color=#6f6f6fReadWriteWeb,nbsp;CAnbsp;-/font nobr7 hours ago/nobr/fontbrfont size=-1Blog search engine Technorati today announced that it has acquired AdEngage, a small, Los Angeles-based online badvertising/b network. b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.techcrunch.com/2008/10/15/technorati-acquires-adengage-advertising-network/cid=1258167783ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNGfQSmyeIGVVT4kqkac--Ou51uN0wTechnorati Acquires AdEngage bAdvertising/b Network/a font size=-1 color=#6f6f6fnobrTechCrunch/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.socaltech.com/adengage_acquired_by_technorati/s-0017952.htmlcid=1258167783ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNEUmeYViiJDDC50wqE2Q6dTG6v61QAdEngage Acquired By Technorati/a font size=-1 color=#6f6f6fnobrsocalTech.com/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1258167783hl=ennobrall 4 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.sfgate.com/cgi-bin/article.cgi%3Ff%3D/c/a/2008/10/14/BU1G13H3UQ.DTLcid=0ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNGIofPQbYNY-pQtN5McELJ4eAdB7ADon#39;t be too quick to cut back on badvertising/b in tough times/abrfont size=-1font color=#6f6f6fSan Francisco Chronicle,nbsp; USAnbsp;-/font nobr20 hours ago/nobr/fontbrfont size=-1When the economy is faltering, badvertising/b is often the first thing in the marketing budget that gets cut. This is true whether the business is Coca-Cola or b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.brittnewstribune.com/articles/2008/10/15/news/news07.txtcid=1258252267ei=m5X2SO2BNY_u6gP7zpmWCQusg=AFQjCNH16Yk_hX2oYMbV7LkrU1jVNsJ3VAEnough already of all the negative political badvertising/b/abrfont size=-1font color=#6f6f6fBritt News Tribune,nbsp;IAnbsp;-/font nobr4 hours ago/nobr/fontbrfont size=-1If badvertising/b in general took a page from political badvertising/b in particular, I think it would clinch it for me. I would never watch television again b.../b/font/div/font/td/tr/table
advertising - Google News


Wind Chimes and more...

Windchimes for great gifts!

Get Better Results from Your Advertising with a Disruptor

When you spend money on an advertisement you want to... Read More

Advertising 101

Advertising has truly become a part of all of our... Read More

The SKINNY on Newspaper Advertising

The SKINNY on NewspapersUsing the paper is considered gospel by... Read More

Information To Include On Your Business Card

The logo and graphic elements that you include on your... Read More

How to Make a Fortune from Unique Resistance-free Advertising

One of the most powerful offers you can use in... Read More

Direct Response Advertising; Radio vs TV

Radio advertising vs. television advertisingMany new advertisers assume that they... Read More

3 Simple But Powerful Off-Line Advertising Strategies

There are several ways to advertise and get the word... Read More

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One

The decision on whether or not someone will read your... Read More

The Shrinking Ad Dollar

CPR CPA CTR... what does it all mean? What it... Read More

Advertising Your Holistic Business

The most basic answer is the same answer as to... Read More

The Principle Of Advertising Online

Advertising online is very similar to advertising in any environment.... Read More

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part Two

In part one of this article we discussed the importance... Read More

Advertising Basics for Beginners

So many of us who have decided to do business... Read More

Advertising Copy: What?s Really Important?

You labor long and hard trying to create the perfect... Read More

The First UK Man To Become a Human Billboard an Interview

Advertising on humans using tattoos is rapidly kind of freak... Read More

Offline Advertising Tips

Since most of us are always online and our business... Read More

Outdoor Sign

Many business organizations that needs to disseminate late-breaking information to... Read More

The Man With The Grasshopper Mind

The title of this article also happens to be one... Read More

Avoid Being Vague

We are bombarded with thousands of marketing messages daily?on television... Read More

The Seven Second Race: How to Draw Attention Your Ad

You've decided to launch your advertising campaign but you have... Read More

Cable TV Advertising; Mobile Detailing Customers

If you own a mobile detailing business or mobile car... Read More

50 Surefire Business Card Tips

Business cards are one of the most powerful and inexpensive... Read More

Power Headlines for Promotion Success

Do you send email to your Online audience to let... Read More

Heard A Good Radio Ad Lately? Neither Have We

To many ad agencies, radio is considered advertising's ugly stepchild.... Read More

Online Classifieds

Choosing a Classified Website and creating your advertisements.The internet has... Read More