Prove It! - Give Your Marketing and Advertising More Credibility

Your marketing and advertising won't be effective if your potential customers don't believe the claims you make. So how can you prove your that you can do what you say you can?

Tone it down. Even if it is possible, your claim that dieters can lose 50 pounds in a month probably won't be believed. Make it more realistic and representative of typical results.

Get customer testimonials. Let them see that others have had great results. Testimonials should be specific and include the customer's real name for the most credibility.

Get endorsements from experts. Respected authorities who say that your product or service is good make you look good.

Positive media coverage will make you a star. Media coverage provides an implied endorsement from a respected source.

Show a track record. Have you been in business for 20 years? Customers are more comfortable doing business with someone they believe will be around if there is a problem after the sale.

Make yourself accessible. Give a phone number or e-mail address where customers can contact you (or support staff) directly with questions. Phone numbers are especially valuable in creating the awareness that you are approachable by clients. Add live chat at your web site to resolve support issues.

Cite statistics from a reputable source to back up your claims. There is a joke that 67.8% of all statistics are made up on the spot. When you use statistics, tell where they came from.

And, never make claims that aren't true. If you are caught in a lie, it can be difficult or impossible to reclaim the trust of your customers.

Copyright Cathy Stucker. As the Idea Lady, Cathy Stucker can help you attract customers and make yourself famous with creative strategies that help your business excel. Get free marketing tips and discover what she can do for you at http://www.IdeaLady.com/.

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table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.smartbrief.com/news/fmi_pharma/storyDetails.jsp%3Fissueid%3D958700C2-DA91-4638-B24B-900F6D0A5715%26copyid%3D0DCD99A2-7043-4712-914C-EA99395FDC81cid=1254822098ei=ZUrqSPfFO4_u6gPlqqxEusg=AFQjCNFjrDBw9GYYLL4lqUMN_fHYHsYcPwSepracor cuts back on consumer badvertising/b for Lunesta/abrfont size=-1font color=#6f6f6fSmartBrief,nbsp;DCnbsp;-/font nobr2 hours ago/nobr/fontbrfont size=-1b.../b forced Sepracor to scale back on promotional efforts after it spent almost $300 million on consumer badvertising/b last year for the product. b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.smartbrief.com/news/fmi_pharma/storyDetails.jsp%3Fissueid%3D958700C2-DA91-4638-B24B-900F6D0A5715%26copyid%3D4348A4DD-66F8-46DB-8211-C93AD0F61DAAcid=1254822098ei=ZUrqSPfFO4_u6gPlqqxEusg=AFQjCNGAnxwsIdrSlid-77ahJuy2gP-XngStudy: For diabetic teens, blood-sugar drops have no effect on b.../b/a font size=-1 color=#6f6f6fnobrSmartBrief/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1254822098hl=ennobrall 10 news articles/nobr/a/font/div/font/td/tr/table
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Take Your Radio Ads to the Next Level

Most small businesses do not have a high powered advertising... Read More

8 Low Cost Ways To Advertise, Promote and Market Your Business

We all are looking for ways to market our businesses... Read More

Moving message Sign

Moving Message Signs are a unique, attention-grabbing way to communicate... Read More

Media Planning: Smart Choices for Your Success

Media Planning for SmartiesYou say you're ready to advertise. How... Read More

Ten Ways To Sell Advertising Space Fast

1. Give your customers a discount when they spend over... Read More

Secrets of Getting Free Advertising

The opportunities for getting free advertising for your product or... Read More

Take Advantage of Your Foes

Let's take an example that is easy to check: I... Read More

Do You Really Need a Brochure?

Traditional brochures typically tell the story of your company, i.e.... Read More

Not Another Calendar! - Choose Advertising Specialties That Sell

As I was searching through a kitchen drawer the other... Read More