Secrets of Getting Free Advertising

The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them.

One way is to write an article relative to your particular expertise and submit it to all the publications and media dealing in the dissemination of related information. In other words, become your own publicity and sales promotions writer. Get the word out; establish yourself as an expert in your field, and "tag-along" everything you write with a quick note listing your address for a catalog, dealership opportunity, or more information.

Another really good way is by becoming a guest on as many of the radio and television talk shows or interview type programs as possible. Actually, this is much easier to bring about than most people realize. Write a letter to the producer of these programs, then follow up with an in-person visit or telephone call. Your initial contact should emphasize that your product or service would be of interest to the listeners or viewers of the program - perhaps even saving them time or money.

Other ways of getting free or very inexpensive exposure include the posting of advertising circulars on all the free bulletin boards in your area, especially the coin-operated laundries, grocery stores, and beauty and barber shops. Don't discount the idea of handing out circulars to all the shoppers in busy shopping centers and malls, especially on weekends. You can also enlist the aid of the middle school students in your area to hand out circulars door-to-door.

Some of the more routine methods include having a promotional ad relative to your product or service printed on the front or back of your envelopes at the time you have them printed with your return address.

Be sure to check all the publications that carry the kind of advertising you need. Many mail order publications just getting started offer unusually low rates to first-time advertisers; a free-of-charge insertion of your ad when you pay for an order to run three issues or more; or special seasonal ad space at greatly reduced rates. And there are a number of publications that will give you Per Inquiry (PI) space - an arrangement where all orders come in to the publication, they take a commission from each order, and then forward the orders on to you for fulfillment.

Many publications will give you a contract for "stand-by" space. In this arrangement you send them your ad, and they hold it until they have unsold space, and then at a price that's always one third or less than the regular price for the space you need, insert your ad. Along these lines, be sure to check in with the suburban and neighborhood newspapers.

If you send out or publish any kind of catalog or ad sheet, get in touch with all the other publishers and inquire about the possibilities of exchange advertising. They run your ad in their publication in exchange for your running an ad for them of comparable size in yours.

Finally, there's nothing in the world that beats the low cost and tremendous exposure you get when you advertise a free offer. Simply run an ad offering a free report of interest to most people - a simple one-page report with a "tag-line" inviting the readers to send money for more information, with a full page advertisement for your book or other product on the backside. Ask for a self-addressed stamped envelope, and depending on the appeal of your report and the circulation of the publication in which your ad appears, you could easily be inundated with responses!

The trick here, of course, is to convert all of these responses, or a large percentage of them, into sales. This is done via the "tag-line," which issues an invitation to the reader to send for more information, and the full page ad on the back of the report, and the other offers you include with the complete package you send back to them. As mentioned at the beginning of this report, it's just a matter of unleashing your imagination. Do that, and you have a powerful force working for you that can help you reach your goals.

About The Author

Want to learn how to start and grow your very own Home Business? If so, visit our internet home based business resource center at: http://www.internet-based-home-business-ideas.com

articles@internet-home-based-business- ideas.com

Wall Street Journal
Spending Gap Between Search and Display Advertising Widens
Wired News - 8 hours ago
By Meghan Keane September 04, 2008 | 3:07:36 PMCategories: Advertising Online advertising spending may be growing at an annual rate of 20 percent but the ...
Gap Widens in Online Advertising Wall Street Journal
Verizon and Yahoo extend portal deal CNET News
Can Yahoo! Me Now? Good! Motley Fool
BloggingStocks - InformationWeekall 53 news articles

Ahead of the Bell: Online Advertising
CNNMoney.com - 14 hours ago
NEW YORK (Associated Press) - A JP Morgan analyst lowered his online advertising forecast Thursday, citing larger broader economic weakness impacting the ...
Internet Stocks: JP Morgan Cuts Ests On Stronger Buck; Also Lowers ... Barron's Blogs
JP Morgan Cuts 2008 Outlook For Online Display Ads Silicon Alley Insider
JP Morgan Analyst Lowers Online Ad Forecasts WebProNews
Washington Post - ADOTASall 10 news articles

MediaPost Publications
AOL begins iPhone-targeted advertising service
Ars Technica, MA - 6 hours ago
While surely not the first, AOL has become quite possibly the largest company to do so through its Platform A advertising branch. The new ads will appear on ...
AOL Working With iPhone on Mobile Advertising Wired News
AOL and iPhone working together on Mobile Advertising Phones Review
Specific Media Leads Industry in Reaching the Internet's Most ... MarketWatch
Direct Traffic Media - Search Engine Watchall 57 news articles

Appscout
Obama, McCain offer contrasting styles in Web advertising
Los Angeles Times, CA - 5 hours ago
Obama spokesman Nick Shapiro said in an e-mail that the campaign valued both search and display advertising but was not as dependent on search. ...
Obama Expands Lead on McCain in Online Advertising Battle in June ... MarketWatch
Obama online advertising trumps McCain by 75:1 in June TG Daily
Obama Increases Lead On McCain In Online Advertising WebProNews
PC Magazine - MEDIAWEEKall 18 news articles

Harris to Launch Aggressive Advertising Campaign
MarketWatch - 7 hours ago
CHICAGO, Sept 04, 2008 /PRNewswire via COMTEX/ -- Harris today announced a new advertising initiative that will drive home the bank's "here to help" message ...
Harris to Launch Aggressive Advertising Campaign Earthtimes (press release)
all 12 news articles

The Money Times
Value Of Direct-to-consumer Drug Advertising Oversold, Study Finds
Science Daily (press release) - Sep 2, 2008
3, 2008) — Direct-to-consumer advertising may not be giving big pharma such a big bang for their buck after all. Despite the billions spent on bringing drug ...
Consumer Drug Advertising Not Always Effective MedPage Today
Study says direct-to-consumer drug advertising notl that effective The Canadian Press
Drugs advertising 'might not affect sales' Hays Pharma
AdAge.com (subscription) - Wall Street Journalall 88 news articles

Genesis Worldwide Announces Appointment of New Chief Financial Officer
FOXBusiness - 21 hours ago
MISSISSAUGA, ONTARIO, Sep 04, 2008 (MARKET WIRE via COMTEX) ----Genesis Worldwide Inc. ("Genesis" or the "Company"), (TSX: GWI)(AIM: GWI), ...
Genesis Worldwide names Gregory Kent CFO - Quick Facts RTT News
K's Media Appoints Mr. Andy Pang as Chief Operating Officer SunHerald.com
all 22 news articles

Compliance Officer - Sales Literature & Advertising
Seattle Times, United States - 6 hours ago
Research and be familiar with FINRA and SEC rules regarding sales literature and advertising. Work closely with the sales, client service and marketing ...

Earthtimes (press release)
Zi Corporation Provides Update on Strategic Alternatives
MarketWatch - 6 hours ago
(the "Company" or "Zi"), a leading innovator of mobile discovery and advertising solutions, today confirmed that it is continuing a process of exploring a ...
Firstgold Corp. Announces Bond Adjudication and Pad Construction MarketWatch
The X-Change Corporation Appoints New Chairman and CEO MarketWatch
all 32 news articles

Cable to Fall Short on Advertising Revenue Goals, Pike & Fischer ...
MarketWatch - 13 hours ago
Cable executives have said they hope to increase advertising revenue from approximately $5 billion generated in 2007 to as much as $15 billion a year once ...

Wind Chimes and more...

Windchimes for great gifts!

Can I Write and Print My Own Business Brochures and Business Cards?