What To Do With Your Business Cards

Without a plan to distribute your cards, there's no need to print them in the first place.

Many fall into the trap of thinking all the thinking about business cards is over once the order is placed. Wrong! The average person has more than half of business cards still in the box at any given time.

Make a plan to empty your box of cards in 3 months or less, after all, those little cards are your most pwerful marekting tool.

Always carry cards with you. Always have them handy. "Let's see, I've got one here somewhere, no, that's a card I got yesterday, no, that's my kid's picture, here it is, no, that's not it either.."

Always keep them fresh and flat. If they look worn or dirty, pitch 'em. You should be able to quick draw your card faster than Gunsmoke's Matt Dillon. If somebody gives you their business card, you should give them yours in return, face up.

Think of your card as a print ad for you. Leave it everywhere. More ad exposure leads to more business. If you designed your card well, your home address is not on it so you can leave it anywhere without fear a burglar will come visiting.

Many stores, banks and restaurants have bulletin boards. Keep a few push pins in your car.

Always drop your card in the fishbowls offering a prize.

Enclose a card with every check you send to pay bills.

Leave one on the table with your tip (as long as the tip is not embarrassing).

Give one to friends "Do you have my new card?"

Keep a supply in a cardholder on your desk or at the front counter.

Ask your spouse to always carry your cards, ready to deliver should they meet someone who might be interested in your product or service.

Keep spare cards everywhere so you never have to grope for one, or worse yet, not find one and end up scribbling your name on the back of someone else's card.

Put the info on your card in a sig file that automatically appears at the bottom of all your eMail. Get my article that show you how, step by step. MailTo:SIGFile@BigIdeasgroup.com.

If anything on your card changes, bite the bullet, eat the expense, and pitch 'em.

Your business card is more than a reference tool. It can be your biggest marketing advantage for people to remember you and forget your competition.

For more about buiness cards, get my article "What Does the BACK of Your Business Card Say?" MailTo:BizCardBack@BigIdeasGroup.com

©2005 BIG Mike McDaniel, Professional Speaker and Former Major Market TV News Anchor. The BIG Ideas Group helps small business grow with mastermind groups, seminars and sales training. MailTo:Mike@BIGIdeasGroup.com http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter subscribe-956603364@ezinedirector.net

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table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.businessweek.com/ap/financialnews/D93LRF700.htmcid=1255223593ei=4w3sSOH9B6js6gPl5Lj7CAusg=AFQjCNGfMZ-uv9whVP2w8hfrbxXO-hlCQgbAdvertising/b forecast lowered on uncertain economy/abrfont size=-1font color=#6f6f6fBusinessWeeknbsp;-/font nobr4 hours ago/nobr/fontbrfont size=-1By ANICK JESDANUN A leading badvertising/b forecaster sharply lowered expectations for ad growth Tuesday, blaming an uncertain economy for reduced spending b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.ft.com/cms/s/0/288dad98-9490-11dd-953e-000077b07658.htmlcid=1255223593ei=4w3sSOH9B6js6gPl5Lj7CAusg=AFQjCNHaPajEjt3yzzDoOgUh_GbxVy1ZyAbAdvertising/b spending growth slows/a font size=-1 color=#6f6f6fnobrFinancial Times/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.reuters.com/article/rbssTechMediaTelecomNews/idUSL77807620081007cid=1255223593ei=4w3sSOH9B6js6gPl5Lj7CAusg=AFQjCNGjSA4U1R9gHjwMIGXGRoqBu8vt1AUPDATE 1-Key badvertising/b report downgrades global forecasts/a font size=-1 color=#6f6f6fnobrReuters/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://business.scotsman.com/ebusiness/Net--advertising-climbs-2137.4563922.jpcid=1255223593ei=4w3sSOH9B6js6gPl5Lj7CAusg=AFQjCNFysVTXuzwu5EfDesJ9ur-Ck7s6pQNet badvertising/b climbs 21%/a font size=-1 color=#6f6f6fnobrScotsman/nobr/font/fontbrfont size=-1 class=pa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.variety.com/article/VR1117993561.html%3FcategoryId%3D14cid=1255223593ei=4w3sSOH9B6js6gPl5Lj7CAusg=AFQjCNEwmpsVmezvGHm3T6IeVyyxaB0TxQnobrVariety/nobr/anbsp;- a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.mediapost.com/publications/%3Ffa%3DArticles.showArticle%26art_aid%3D92148cid=1255223593ei=4w3sSOH9B6js6gPl5Lj7CAusg=AFQjCNEAJl6eXX1XeBrigGknjwvI543enQnobrMediaPost Publications/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1255223593hl=ennobrall 26 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://news.bbc.co.uk/1/hi/entertainment/7657502.stmcid=1255092908ei=4w3sSOH9B6js6gPl5Lj7CAusg=AFQjCNHcASgreO9OieWJDzTtaxI_FSgnDgimg src=http://news.google.com/news?imgefp=VJK6D-CrwkcJimgurl=newsimg.bbc.co.uk/media/images/44857000/jpg/_44857353_ofcom_getty.jpg width=80 height=60 alt= border=1brfont size=-2BBC News/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://news.scotsman.com/uk/Viewers-polled-on-TV-advertising.4567973.jpcid=1255092908ei=4w3sSOH9B6js6gPl5Lj7CAusg=AFQjCNFM5F1RSE8Zu1eqF3I2_hg2eeuCNQViewers polled on TV badvertising/b/abrfont size=-1font color=#6f6f6fScotsman,nbsp;United Kingdomnbsp;-/font nobr2 hours ago/nobr/fontbrfont size=-1Ofcom launched a consultation as part of a review into the rules on television badvertising/b. The regulator said its initial preference was for no change to b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.forbes.com/afxnewslimited/feeds/afx/2008/10/07/afx5517244.htmlcid=1255092908ei=4w3sSOH9B6js6gPl5Lj7CAusg=AFQjCNEO5N93nOetIpcSnKId20F6ofdPfAUK#39;s Ofcom in consultation until Dec 11 on TV badvertising/b/a font size=-1 color=#6f6f6fnobrForbes/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.telegraph.co.uk/news/uknews/3152704/Viewers-could-be-forced-to-watch-teleshopping-on-prime-time-TV.htmlcid=1255092908ei=4w3sSOH9B6js6gPl5Lj7CAusg=AFQjCNHpNrnE9Nkc4C5VaV8Co4OUSO7f2AViewers could be forced to watch teleshopping on prime time TV/a font size=-1 color=#6f6f6fnobrTelegraph.co.uk/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.guardian.co.uk/media/2008/oct/07/ofcom.itvcid=1255092908ei=4w3sSOH9B6js6gPl5Lj7CAusg=AFQjCNGfoy1sFjsgBncdHQMHMVuvEb1cvwITV may be able to show more ads/a font size=-1 color=#6f6f6fnobrguardian.co.uk/nobr/font/fontbrfont size=-1 class=pa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.brandrepublic.com/News/851643/Ofcom-proposes-no-change-amount-TV-advertising/cid=1255092908ei=4w3sSOH9B6js6gPl5Lj7CAusg=AFQjCNGFjuyODNguPzDI27W71w3HajhOMwnobrBrand Republic/nobr/anbsp;- a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://ukpress.google.com/article/ALeqM5gJodlxb5qVCEQ_nKZDsGTzMauWdgcid=1255092908ei=4w3sSOH9B6js6gPl5Lj7CAusg=AFQjCNE3yd-kEzFu3R2gHySc8lYWjeaAvQnobrThe Press Association/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1255092908hl=ennobrall 20 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://blogs.wsj.com/law/2008/10/07/thanks-but-no-thanks-pfizer-sues-over-free-viagra-ad/%3Fmod%3Dgooglenews_wsjcid=1255252758ei=4w3sSOH9B6js6gPl5Lj7CAusg=AFQjCNHphkN-tXM5hD1XyA-qMcv-XGd3LQimg src=http://news.google.com/news?imgefp=MbIsHruEUL0Jimgurl=s.wsj.net/media/viagra_art_400_20081007160752.jpg width=80 height=60 alt= border=1brfont size=-2Wall Street Journal Blogs/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://blogs.wsj.com/law/2008/10/07/thanks-but-no-thanks-pfizer-sues-over-free-viagra-ad/%3Fmod%3Dgooglenews_wsjcid=1255252758ei=4w3sSOH9B6js6gPl5Lj7CAusg=AFQjCNHphkN-tXM5hD1XyA-qMcv-XGd3LQ‘Thanks, But No Thanks’; Pfizer Sues over Free Viagra bAdvertising/b/abrfont size=-1font color=#6f6f6fWall Street Journal Blogs,nbsp;NYnbsp;-/font nobr3 hours ago/nobr/fontbrfont size=-1From time to time, companies must confront unwanted badvertising/b. Take the Italian eatery Olive Garden. As reported in this WSJ front-pager, the restaurant b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.businessweek.com/the_thread/techbeat/archives/2008/10/facebooks_shery.htmlcid=1255160417ei=4w3sSOH9B6js6gPl5Lj7CAusg=AFQjCNFbSg01HpmBHXZqeuqEqu559yY-OQFacebook#39;s Sheryl Sandberg: Big Opportunity for Brand bAdvertising/b b.../b/abrfont size=-1font color=#6f6f6fBusinessWeeknbsp;-/font nobr12 hours ago/nobr/fontbrfont size=-1The former vice president of global online sales and operations at Google, who joined Facebook last March, told the lunch audience that the only badvertising/b b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://adage.com/mediaworks/article%3Farticle_id%3D131534cid=1255160417ei=4w3sSOH9B6js6gPl5Lj7CAusg=AFQjCNFtnRGuqhZ6SWO887QI74xlOM-BUgFacebook COO: Web Needs New Model, New Metrics/a font size=-1 color=#6f6f6fnobrAdAge.com (subscription)/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1255160417hl=ennobrall 2 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://nature.com/naturejobs/science/jobs/72749cid=0ei=4w3sSOH9B6js6gPl5Lj7CAusg=AFQjCNHklpIh8f9fvWgwoXnB-C7pln7CYgUS bAdvertising/b Sales Manager/abrfont size=-1font color=#6f6f6fNature.com (subscription),nbsp;UKnbsp;-/font nobr3 hours ago/nobr/fontbrfont size=-1Naturejobs is seeking a US bAdvertising/b Sales Manager. Naturejobs is the print and digital recruitment and conferences badvertising/b division of the Nature b.../b/font/div/font/td/tr/table
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