Article Marketing 101 For Affiliate Program Managers

This article is for Affiliate Program Managers: Interested in increasing the amount of revenue that each of your affiliates creates for your business? Read on to learn about how to use your existing articles to grow your affiliate program strength.

From an affiliate perspective, there are only a few 'deal breaker' type things that I insist any affiliate program that I join must provide me:

  • Real-time reporting statistics
  • Real-time email alerts upon each sale
  • Payment on a consistent monthly basis
  • High price-point products
  • Package of articles that I can reprint on my websites and ezines
  • One strategy that many newbie affiliate program designers fail to offer is a package of articles that can be reprinted on my website along with my unique affiliate link. Of the tens of thousands of dollars I'll do this year as an affiliate, you would be shocked at how much of the revenue comes directly from reprinting articles of the affiliate programs I am involved in. This strategy works for me and it can work for you!

    Here's what to do:

  • Designate 10, 25, 50, 75 or 100 articles that will be made available to your affiliates as a dump (meaning all at once and immediately).
  • Provide them with 3-10 articles per month thereafter that they can reprint along with their affiliate link.
  • Be certain to spell out the reprint rights of this type of affiliate article marketing so that your articles don't show up on bad websites you wouldn't want to associate with.
  • Here's what NOT to do:

  • Allow your articles to be private labeled. This is a poor strategy and will dilute your credibility. They should carry your name or the name of your primary author brand.
  • Don't give out all of your articles for your affiliates to use. Best to designate a specific "lot" of them that can be used by your affiliates and the rest are yours to keep exclusively for your direct sales audience.
  • Why this type of article marketing is important for affiliate program managers and affiliates:

    Articles are like "sales agents" in that they keep selling for you, day after day, year after year. They also help expand your reach as each article gets indexed by the major search engines. Lastly, they give you another reason to send an email to your list members about the articles available.

    This is a credibility builder for the affiliate program manager and it's a "Give" before the "Take" which begins the reciprocation cycle in a positive direction.

    Note For Affiliates Who Use Articles To Promote Their Affiliate Programs:

    Some sites (like ours at http://EzineArticles.com/ ) don't accept articles that promote affiliate programs, but that doesn't mean you shouldn't go find other sites that do accept articles that promote affiliate program links. I really meant this article to speak directly to affiliate program managers and not the needs of affiliate marketers.

    To save you the trouble of sending me an email to ask why EzineArticles.com doesn't accept articles that promote affiliate programs, there are three reasons:

    1) Because we don't accept articles that are available on a non-exclusive basis (meaning we only want to see original or exclusive licensed content) and...

    2) Because affiliate marketers are not our ideal author profile type and...

    3) Because most ezine publishers don't want to reprint articles that pitch an affiliate link. One of the primary purposes of our site is to be a resource for ezine publishers to find supplemental content for their next email newsletter.

    With that said, there are plenty of competitor article sites that will allow you to submit your affiliate-link-laced articles, not to mention listing them on your own website.

    Bottom line: If you offer an affiliate program to promote your products and services, consider immediately offering a package of articles that your affiliates can add to their website or send to their email newsletter lists to further promote your business.

    About The Author:

    Christopher M. Knight invites you to submit your best *ORIGINAL* articles for massive exposure to the high-traffic http://EzineArticles.com/ directory. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links in tact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://EzineArticles.com/submit/

    Copyright 2005 - Christopher M. Knight. All Rights Reserved Worldwide. Reprint Rights: You may reprint this article as long as you leave all of the links active, do not edit the article in any way, give author name credit and follow all of the EzineArticles terms of service for Publishers.

    In The News:


    New Online Casino Affiliate Program Offers 40% Rev Share
    Online Casino Sphere, Canada - Sep 5, 2008
    By Lance Burkhart on September 5, 2008 COSTA RICA -- A new online casino affiliate program has burst onto the scene offering publishers 40% revenue sharing. ...

    EVS reports record second quarter and summer order book; Revenue + ...
    FOXBusiness - Sep 3, 2008
    EVS 47,20% affiliate XDC is pioneering Digital Cinema Logistics and Play-out and operates between the movies distributors and exhibitors. ...

    Kenya Revenue Authority to tax wireless telephone services
    NetworkWorld.com, MA - Sep 5, 2008
    By Rebecca Wanjiku , IDG News Service , 09/05/2008 The Kenya Revenue Authority (KRA) has introduced a 10 percent excise duty on wireless telephone services, ...

    Diversify your affiliate income - a handy tool for FREE ...
    BigNews.biz (press release), MA - Aug 30, 2008
    Display Banner places banners from a number of affiliates on your website, with their motto of helping website owners to diversify their affiliate revenue. ...

    Ottawa caved in to big tobacco, says ex-official
    Canada.com, Canada - Sep 5, 2008
    The federal government, however, in 2003 charged eight former executives at RJR Macdonald (now called JTI Macdonald) and an affiliate called Northern Brands ...

    Fortune Affiliates first to be awarded new eCOGRA 'Affiliate Trust ...
    Casino City Times, MA - Sep 4, 2008
    Specifically, they must show that they calculate affiliate revenue accurately and make payments promptly, and that they have controls in place to accurately ...

    txtNation Launches New Affiliate Scheme
    PR-Inside.com (Pressemitteilung), Austria - Sep 3, 2008
    ... the affiliate menu with a list of ways to invite people will be clearly marked, making this an easy painless way of potentially generating extra revenue ...

    eBay sues business partners over alleged cookie stuffing
    Register, UK - Sep 4, 2008
    The site owners, or affiliates, are only paid, though, when someone clicks on the advert and takes a revenue generating action on eBay within a certain ...

    AsiaTiv Affiliate Program Expands Sales Tracking Duration to One Year
    PR-USA.net (press release), Bulgaria - Sep 4, 2008
    ... AsiaTiv has expanded the duration of the tracking cookies to one year so affiliates can now enjoy even more benefit and higher revenue. ...

    .2Network Appoints Senior VP, Chief Revenue Officer
    World Screen News, NY - Sep 2, 2008
    Morehouse will be responsible for securing the revenues of the network and overseeing the distribution of the affiliate’s revenue share. ...
    affiliate revenue - Google News


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