The Key to a Successful Affiliate Program

Two Christmases ago I tugged on one of those paper crackersand after a small bang, out popped a piece of yellow paperthe size of a credit card.

On one side was a riddle that didn't make much sense, buton the other side was an 'Inspirational Quote' that made alot of sense.

So much so, that I still have it in my wallet.

This is what it said: "The shortest and best way to makeyour fortune is to let people see clearly that it is intheir interests to promote yours".

I'm constantly amazed to see affiliate programs that offer20%, or even as little as 15%, to their affiliates.

It is generally accepted that the production of anyinformation product is only 10 percent of the wholeprocess.

What's the other 90 per cent? Marketing!

My own affiliate program gives 50% commissions, and Iwouldn't dream of offering less. After all, who makes thesale - me or the affiliate?

It may be disappointing to see 50% of your sale price goingto your affiliates. But it's worth remembering this:without your affiliate, that sale simply wouldn't haveoccurred.

Of course, there are many other factors involved inbuilding a successful affiliate program, but this is thefirst and most important: make your affiliates your equalpartners, because they'll be doing 90% of the work.

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Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
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In The News:


BBC Sport

ICC to invest $300 million to make cricket a global sport
Hindustan Times, India - 18 hours ago
From 2009, the ICC will pump almost $300 million into our 94 Associate and Affiliate Members that make up the developing cricket world," said ICC's new ...
ICC to invest US$300 million for non-Full Member nations CricInfo.com
ICC to invest US$300 million to develop cricket Economic Times
ICC to spend $300m to uplift game worldwide Khaleej Times
all 81 news articles

{Earnings Roundup} {Office Depot shares plunge on report of sales ...
Los Angeles Times, CA - 3 hours ago
They included a natural gas pipeline explosion in western Australia that curtailed supplies to an Australian affiliate and the temporary idling of half the ...

Hurley: YouTube Looking for Affiliate Revenue Streams
NewTeeVee, CA - Jun 26, 2008
... dinner in Palo Alto, but he went onto lay out an argument that there’s also a growing opportunity to make money from direct response affiliate deals. ...

zanox Extends Market Leadership with Impressive Revenue Growth
Business Wire (press release), CA - 22 hours ago
Overall, the Berlin-based provider of affiliate marketing experienced 55 percent company growth, surpassing industry averages of 33.2 percent for the online ...

Sky News

ICC unveil £150m cash boost
Sky News, UK - 23 hours ago
It will help the growth of the game in countries like Turkey, Estonia and Bulgaria, who were the latest to be granted affiliate member status at the Annual ...

June traffic declines at Midwest Air
Bizjournals.com, NC - 20 hours ago
... no longer reports revenue yield or other revenue gauges as it had when it was publicly traded. The acquisition of Midwest by an affiliate controlled by ...

PRunderground (press release)

AdCommunal Inc. Introduces a Revolutionary New Affiliate Network ...
PRunderground (press release), MO - Jul 8, 2008
While most ad networks are set up to take a percentage of an affiliates profits, AdCommunal only takes 20% of the revenue share, up to a maximum of $1000. ...

CNBC

Alcoa Shines, But Not So Brilliantly
Forbes, NY - 12 hours ago
Analysts polled by Thomson Financial expected earnings per share of 68 cents and revenue of $7.4 billion. In the year-earlier period, the company earned 81 ...
Alcoa earnings beat Wall Street estimates Pittsburgh Tribune-Review
Earnings Preview: Alcoa earnings expected to slide Forbes
all 294 news articles

Appeals court: EchoStar not barred from lease deal
The Associated Press - Jul 7, 2008
... respective affiliate's area, but it no longer has control over distant network programming provided by NPS and does not share in the revenue or profit, ...

Rush Limbaugh to get $38M a year for next 8 years
Auburn Citizen, NY - 5 hours ago
"This is exactly where I want to be, doing what I was born to do, with an amazing audience and phenomenal support from affiliate stations and sponsors," ...
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