The Lucrative Power of the Digital Era

Home
>
Affiliate Revenue
>
The Lucrative Power of the Digital Era - Info Marketing

The Lucrative Power of the Digital Era - Info Marketing

There are certain things we need in life that must be bought and replenished time after time - toothpaste, guitar strings, food (a personal shopping list of mine). Food goes off. Eventually it starts to grow mould and becomes stale with a disposable future. Information is the same - leave it long enough and it becomes outdated and you need to get a fresh replacement. In a book store, the paper becomes encrusted with yesterday's news, but online authors are keeping up with their niche and its changes thanks to the one-click science of internet commerce. You can take advantage of this industry and its replenishable product nature.

People seem to think this is obvious though, and it is to a certain extent. What marketers don't realize is you can tell people what they want to buy in the info industry. There will be home buyers out there that don't even think about "buying for only $1-10 down with no credit checks". Similarly there will be home buyers who don't know how to save $13,000 in fees. There is hot-selling information about these on the internet. In the book stores though? Zip. Who would spend months writing a book, spend even longer getting it produced and distributed only to find the information went out of date a month ago? Only the digital info space can give birth to such impulse creations and have them selling within days.

One very effective method of affiliate marketing is not found online, but in the offline world, locally. See, everyone is offline all the time, but only a relative handful are online, and certainly not all the time. This is where the new, fresh digital era of information appeals to the niche markets - offline exposure reaches people that are new to all this; people that perhaps never even considered buying an e-book on their favourite passtime or a problem that they want a solution to.

A digital information product to the offline world is like what digital news is to the newspaper - more choice, less waste, instant delivery, ease of use, multimedia extensions and so forth. People seem to be taking well to the digital revolution and this in itself is an attraction - to be part of it. You, as a marketer can exploit this - "why read pages of text when you can watch step-by-step videos?". The instant "update factor" of downloadable info products is also very attractive to buyers. Updates are usually given free to digital product owners, meaning they get more value for their money. Again, as an affiliate marketer, you can cash in on this innate benefit within the nature of this industry.

Highlight how responsive these digital products are to the world changing around us, how instant and efficient they are, and how there are things you can find in Clickbank's library that would never appear in your local book stores (for one because there isn't enough room). Go to offline shows, events and seminars in your chosen niche to promote these beneficial digital gems to the offline world. Use those classified ads to pull people online, for a change, through your link.

Marketers underestimate the info product industry believing it's just some craze of sorts. The truth is, it's still young and fresh and as long as there are authors to churn out the goods, people will start to realize there is no more effective way to get such presently relevent information out there.

One day, only fiction will occupy the paper book shelves.

Mike Beatham runs a free video and audio e-course on affiliate marketing, specifically aimed at the info product market. If you are interested in making money selling author's info products in any niche, benefit from his free course at: http://www.futureaffiliate.com

In The News:

EVS reports record second quarter and summer order book; Revenue + ...
FOXBusiness - 22 hours ago
EVS 47,20% affiliate XDC is pioneering Digital Cinema Logistics and Play-out and operates between the movies distributors and exhibitors. ...

Fortune Affiliates first to be awarded new eCOGRA 'Affiliate Trust ...
Casino City Times, MA - 10 hours ago
Specifically, they must show that they calculate affiliate revenue accurately and make payments promptly, and that they have controls in place to accurately ...

eBay sues business partners over alleged cookie stuffing
Register, UK - 12 hours ago
The site owners, or affiliates, are only paid, though, when someone clicks on the advert and takes a revenue generating action on eBay within a certain ...

Diversify your affiliate income - a handy tool for FREE ...
BigNews.biz (press release), MA - Aug 30, 2008
Display Banner places banners from a number of affiliates on your website, with their motto of helping website owners to diversify their affiliate revenue. ...

txtNation Launches New Affiliate Scheme
PR-Inside.com (Pressemitteilung), Austria - Sep 3, 2008
... the affiliate menu with a list of ways to invite people will be clearly marked, making this an easy painless way of potentially generating extra revenue ...

ECOGRA TO MONITOR AFFILIATE PROGRAMS
Online-Casinos.com, Denmark - Sep 3, 2008
... enforces and monitors specific best practice standards, demonstrating that affiliate revenue is calculated accurately and payments to affiliates made ...

Fitch Rtes Gwinnett County Devel. Auth. (Georgia) $14.5MM Revs ...
MarketWatch - 7 hours ago
A 10000-seat stadium being constructed to host the Atlanta Braves Triple-A affiliate is scheduled to open in the spring of 2009 and is expected to have a ...

.2Network Appoints Senior VP, Chief Revenue Officer
World Screen News, NY - Sep 2, 2008
Morehouse will be responsible for securing the revenues of the network and overseeing the distribution of the affiliate’s revenue share. ...

Open Text to buy Captaris
NetworkWorld.com, MA - 7 hours ago
Over time, Open Text could become "more of a holding company than an ECM firm," he suggested. The IDG News Service is a Network World affiliate.

Taxman sacks Football Canada
Globe and Mail, Canada - 1 hour ago
Nearly all of the money is held in an investment fund, called a trading facility, managed by a ParkLane affiliate. Football Canada receives annual royalties ...

affiliate revenue - Google News

The Lucrative Power of the Digital Era - Info Marketing

Affiliate Revenue