Watch Out For Traffic Leaks -

Home
>
Affiliate Revenue
>
Watch Out For Traffic Leaks

Watch Out For Traffic Leaks

When promoting any affiliate program one thing that you, as an affiliate, has to watch out for is what is called traffic leaks. What is a traffic leak? A traffic leak is something on the merchants site that will cause the visitor, that you referred to their site, to get distracted and leave the merchant site, leaving you with no possibility of receiving any kind of commission.

Having traffic leaks does not mean the affiliate program is a scam or trying to cheat you. It is most likely that the merchant just doesn't realize what they are doing. If you are promoting an affiliate program that is not getting any sales for you, you may want to check for traffic leaks. If you find some then contact the merchant (in a professional manner) and ask if they would consider removing the traffic leaks from their site to increase conversion.

Here are a few examples of a traffic leak:

Advertisement Banners & Links
This is usually the most common traffic link. The merchant will put up a banner ad or two and some text links to "offset" their expenses. You do not want to promote an affiliate program that has this on their site. When you send a visitor to the site and they click the banner or text ad and go to the other site the merchant gets paid while you get zippo. Not to fair is it?

Order Phone Number
Another traffic leak is the toll free (or regular) phone number they put on their site to let customers call in their orders. But when customers do call in their orders you get stiffed on the commission. It is very easy to set up phone commission tracking. You should ask the merchant if they have any plans on setting up phone sale tracking. If they don't know how you can send them to me to show them how to do it.

Basically, you do not want anything on the merchants site that will drive your referred customer away to another site that you will not get a commission from.

Chet Brzezinski has been in the affiliate marketing and affiliate management industry since 1997. He owns two affiliate marketing related sites. One that offers affiliate program management & consulting services and the other affiliate program reviews, tips and resources.

In The News:

EVS reports record second quarter and summer order book; Revenue + ...
FOXBusiness - 22 hours ago
EVS 47,20% affiliate XDC is pioneering Digital Cinema Logistics and Play-out and operates between the movies distributors and exhibitors. ...

Fortune Affiliates first to be awarded new eCOGRA 'Affiliate Trust ...
Casino City Times, MA - 10 hours ago
Specifically, they must show that they calculate affiliate revenue accurately and make payments promptly, and that they have controls in place to accurately ...

eBay sues business partners over alleged cookie stuffing
Register, UK - 12 hours ago
The site owners, or affiliates, are only paid, though, when someone clicks on the advert and takes a revenue generating action on eBay within a certain ...

Diversify your affiliate income - a handy tool for FREE ...
BigNews.biz (press release), MA - Aug 30, 2008
Display Banner places banners from a number of affiliates on your website, with their motto of helping website owners to diversify their affiliate revenue. ...

txtNation Launches New Affiliate Scheme
PR-Inside.com (Pressemitteilung), Austria - Sep 3, 2008
... the affiliate menu with a list of ways to invite people will be clearly marked, making this an easy painless way of potentially generating extra revenue ...

ECOGRA TO MONITOR AFFILIATE PROGRAMS
Online-Casinos.com, Denmark - Sep 3, 2008
... enforces and monitors specific best practice standards, demonstrating that affiliate revenue is calculated accurately and payments to affiliates made ...

Fitch Rtes Gwinnett County Devel. Auth. (Georgia) $14.5MM Revs ...
MarketWatch - 7 hours ago
A 10000-seat stadium being constructed to host the Atlanta Braves Triple-A affiliate is scheduled to open in the spring of 2009 and is expected to have a ...

.2Network Appoints Senior VP, Chief Revenue Officer
World Screen News, NY - Sep 2, 2008
Morehouse will be responsible for securing the revenues of the network and overseeing the distribution of the affiliate’s revenue share. ...

Open Text to buy Captaris
NetworkWorld.com, MA - 7 hours ago
Over time, Open Text could become "more of a holding company than an ECM firm," he suggested. The IDG News Service is a Network World affiliate.

Taxman sacks Football Canada
Globe and Mail, Canada - 1 hour ago
Nearly all of the money is held in an investment fund, called a trading facility, managed by a ParkLane affiliate. Football Canada receives annual royalties ...

affiliate revenue - Google News

Watch Out For Traffic Leaks

Affiliate Revenue