Why Your Blog Might Be Sabotaging Your Business

Many marketers were very excited when forum and newsletter discussion focused first on blogs (about two years ago) and then on RSS feeds (mainly within the past year). It was a brand new opportunity for marketers to use, one that promised both search engine success and a way around spam complaints. So they ran out and created a free blogger account or bought some software and began blogging and trying to set up RSS feeds.

But many of these marketers didn't understand the very real difference between newsletter readers and blog readers.

1. While newsletters are published from once a month to weekly there is an expectation among blog readers that content will be updated daily, if not multiple times each day.

2. Many people who would subscribe to an email newsletter have no interest in learning about RSS feeds, downloading a reader, or visiting your site every day.

3. Although there are people who will both subscribe to a newsletter and visit websites daily, most web users seem to prefer one or the other.

Thus, there are really two ways to use your blog, and you must use one over the other. You either have a blog or a website. My view is that a "blog" more describes the frequency of writing than it does the form or layout of your site.

1. Use your blog as a content management system. Write your weekly article, upload it to your blog, then send an email to your list that links to the article on your blog.

Or,

2. Write for your blog every day (or every two days at an absolute minimum) to reach the group of people who will visit your blog regularly, but only if you are adding new content regularly. Then, for your weekly newsletter, create a weekly digest of your posts containing a synopsis of each article and a link to the article on your blog.

My own view is that the second option works better. Even if you have four or five blogs, you can still write 300 words each day for each blog, or write for two one day and the other two the next day. Brainstorm ideas every week and use that list for your articles. Set up a Google Alert for your topic or niche, and link to websites or news pieces you find from that service. Or, pay someone to write articles for you. But keep your blog fresh and original and post to it regularly.

Read more marketing articles at my marketing blog, http://jhooverwebcopy.blogspot.com.

Contact me if you need articles. My rates for 300-500 word articles are 1 for $15, 5 for $50, or we can negotiate if you need a larger batch than that. For more info, visit my website http://jhooverwebcopy.com or email me at jeremyhoover AT gmail.com.

In The News:
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.mediabistro.com/galleycat/on/blog_blog_blog_96632.aspcid=0ei=f-PrSL2qBILg6APo8fSACQusg=AFQjCNHeksatSqNCc7tylaF_t7qsdLEbRwimg src=http://news.google.com/news?imgefp=-bfEZOJRbQcJimgurl=www.mediabistro.com/galleycat/original/6a00e553f04af3883300e5540f66798834-150wi.jpeg width=80 height=80 alt= border=1brfont size=-2mediabistro.com/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.mediabistro.com/galleycat/on/blog_blog_blog_96632.aspcid=0ei=f-PrSL2qBILg6APo8fSACQusg=AFQjCNHeksatSqNCc7tylaF_t7qsdLEbRwbBlog/b? bBlog/b? bBlog/b?/abrfont size=-1font color=#6f6f6fmediabistro.com,nbsp;NYnbsp;-/font nobrOct 6, 2008/nobr/fontbrfont size=-1After a few weeks in the driver#39;s seat of a bblog/b, Stier is looking for bblogging/b advice from the Internets. GalleyCat suggests this bRSS/b feed primer from Yen b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.thefrisky.com/post/246-when-blogs-cry-how-to-breakup-online/cid=0ei=f-PrSL2qBILg6APo8fSACQusg=AFQjCNG_OPQVN4-s9fQg79-zA8tr5qwLiQimg src=http://news.google.com/news?imgefp=ssu3QINNsFAJimgurl=www.thefrisky.com/images/uploads/breakup_online_c.jpg width=80 height=58 alt= border=1brfont size=-2The Frisky/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.thefrisky.com/post/246-when-blogs-cry-how-to-breakup-online/cid=0ei=f-PrSL2qBILg6APo8fSACQusg=AFQjCNG_OPQVN4-s9fQg79-zA8tr5qwLiQWhen bBlogs/b Cry: How To Breakup Online/abrfont size=-1font color=#6f6f6fThe Frisky,nbsp;Georgianbsp;-/font nobrOct 6, 2008/nobr/fontbrfont size=-1A few weeks into dating him, when it wasn’t even clear that we were doing more than falling into bed and bblogging/b the pillow talk the morning after, b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.inquisitr.com/4571/passion-and-the-business-case-blogging-101/cid=0ei=f-PrSL2qBILg6APo8fSACQusg=AFQjCNGPfQ9pLe9-aXhhWD0smk9v7M7QKwimg src=http://news.google.com/news?imgefp=fLZgIRTyvf0Jimgurl=www.inquisitr.com/wp-content/bloggingt.jpg width=61 height=80 alt= border=1brfont size=-2The Inquisitr/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.inquisitr.com/4571/passion-and-the-business-case-blogging-101/cid=0ei=f-PrSL2qBILg6APo8fSACQusg=AFQjCNGPfQ9pLe9-aXhhWD0smk9v7M7QKwPassion and the business case [bblogging/b 101]/abrfont size=-1font color=#6f6f6fThe Inquisitr,nbsp;Australianbsp;-/font nobrOct 5, 2008/nobr/fontbrfont size=-1There’s not much I disagree with in the post, which is why I’m suggesting that if you’re interested in bblogging/b, particularly starting a new bblog/b, b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.feministe.us/blog/archives/2008/10/07/debate-drinking-game-part-iii-your-turn/cid=0ei=f-PrSL2qBILg6APo8fSACQusg=AFQjCNGfHOC5EHWV8iwTPHebfH3DDUhoSADebate Drinking Game, Part III: Your Turn./abrfont size=-1font color=#6f6f6fFeministenbsp;-/font nobr1 hour ago/nobr/fontbrfont size=-1As a reminder, RyanR (also known in the comments as KnifeGhost) will be live-bblogging/b the debates right here. And as always, you can follow my debate-watch b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.thetyee.ca/Blogs/TheHook/Election-Central/2008/10/02/BlogORamaPromo/cid=1253577777ei=f-PrSL2qBILg6APo8fSACQusg=AFQjCNEbtVWz_mtwcE1_wSuQMkJ3b_6U4ATake part tonight in Tyee’s debate bBlog/b-O-Rama/abrfont size=-1font color=#6f6f6fTheTyee.ca,nbsp;Canadanbsp;-/font nobrOct 2, 2008/nobr/fontbrfont size=-1You can add The Hook’s bRSS/b feed to your iPhone or Blackberry. You can click on one of those categories in the left-hand column and read just the news you b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.promotionworld.com/traffic/article/081001trytheselist.htmlcid=0ei=f-PrSL2qBILg6APo8fSACQusg=AFQjCNEvA0dRD0zLNAge4S9lg22JFeBu6ATry These List Building Strategies For Gaining Subscribers For b.../b/abrfont size=-1font color=#6f6f6fPromotion World (press release),nbsp;CAnbsp;-/font nobrOct 1, 2008/nobr/fontbrfont size=-1The bRSS/b feed will allow more people to access your bblog/b conveniently. Focusing on list building is a great idea but it pays to remember what your goal is. b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://blogs.wsj.com/independentstreet/2008/09/19/strategies-for-promoting-your-blog/cid=0ei=f-PrSL2qBILg6APo8fSACQusg=AFQjCNE9uOgiWiX2ptoOpxx19oQDlOZvNQimg src=http://news.google.com/news?imgefp=QjYgbu5-WbMJimgurl=s.wsj.net/media/Promoting_Blog_E_20080919143254.jpg width=80 height=53 alt= border=1brfont size=-2Wall Street Journal Blogs/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://blogs.wsj.com/independentstreet/2008/09/19/strategies-for-promoting-your-blog/cid=0ei=f-PrSL2qBILg6APo8fSACQusg=AFQjCNE9uOgiWiX2ptoOpxx19oQDlOZvNQStrategies for Promoting Your bBlog/b/abrfont size=-1font color=#6f6f6fWall Street Journal Blogs,nbsp;NYnbsp;-/font nobrSep 19, 2008/nobr/fontbrfont size=-1Using TwitterFeed, for instance, to mention items from his bblog/b’s bRSS/b feed also helps, Mr. Rowse notes. – Follow-up posts. b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://politicalblogs.startribune.com/bigquestionblog/%3Fp%3D1153cid=1248210520ei=f-PrSL2qBILg6APo8fSACQusg=AFQjCNGjAJZ5DQVqSc646JffV0528WjFZALive bblogging/b continues from McCain-Obama rallies/abrfont size=-1font color=#6f6f6fMinneapolis Star Tribune,nbsp;MNnbsp;-/font nobrSep 19, 2008/nobr/fontbrfont size=-1You can follow any responses to this entry through the bRSS/b 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed. b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.mobileshop.com/news/index.php/2008/october/sony-ericsson-c905-heralded-as-the-death-of-the-digital-cameracid=0ei=f-PrSL2qBILg6APo8fSACQusg=AFQjCNGIKPCRp-PRDbTyE0VaeJmaLqHSkgSony Ericsson C905 heralded as quot;the death of the digital cameraquot;/abrfont size=-1font color=#6f6f6fMobileShop.com,nbsp;UKnbsp;-/font nobrOct 6, 2008/nobr/fontbrfont size=-1quot;Additional none standard functions include picture bblogging/b capabilities to Facebook, MySpace, etc, whilst the bRSS/b reader is great for keeping up to date b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://mvn.com/nhl-islanders/2008/10/03/site-news/cid=0ei=f-PrSL2qBILg6APo8fSACQusg=AFQjCNHB11SlOnoV58UvmCSE4bQmmiLZLgMVN - a New York Islanders bblog/b/abrfont size=-1font color=#6f6f6fMost Valuable Network,nbsp;MAnbsp;-/font nobrOct 3, 2008/nobr/fontbrfont size=-1This entry was posted on Friday, October 3rd, 2008 at 11:53 pm and is filed under bblogging/b. You can follow any responses to this entry through the bRSS/b 2.0 b.../b/font/div/font/td/tr/table
blogging rss - Google News


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