Looking to Sell Your Book for a Good Price?

Many self-publishing authors plan on eventually selling their book to a large publisher at a good price. The fast track way to achieve this goal is to push up the market value of a book with a push v. pull strategy. This article shows you how to do exactly that, using a simple Internet strategy that any self-publisher can afford.

PUSH v. PULL EXPLAINED

Books with push like Harry Potter push customers through the doors, and the registers go kachink, kachink. With self- published titles, booksellers must pull customers through the door and that costs money. Put yourself in their shoes. Giving preference to books with built-in push makes sense.

Remember this formula: push stacks chips on your side of the bargaining table and pull sweeps them away. With a transferable Internet presence strategy, you can stack chips to the ceiling just like the big boys do.

WHAT THE BIG BOYS ARE DOING

The push is on with major publishers to build market value for their intellectual properties with the Digital Object Identifier (DOI) system.

A DOI is a permanent Internet address for your book. No matter how many times ownership of a book changes hands, the DOI Internet address is permanently bound to the book, just as tightly as the binding. This is why hundreds of big publishers have registered over 16 million intellectual properties with the DOI system with millions more on the way.

Who fueled the creation of the DOI system? Computer experts? No. From a market asset valuation standpoint, that makes as much as sense as going to a Sushi Chef for a vasectomy. (Better idea ? get the Sushi afterwards!)

Rather, it was senior publishing executives and their financial gurus who pushed for the creation of the DOI system. When you sit down at the bargaining table with a DOI, you'll be talking their language.

PLAYING WITH THE BIG BOYS

The Internet is like an elephant, it remembers everything and it can remember a lot! You can always include your email address or your web site address but these things point to a business identity ? not the work, itself.

Use the same DOI on every web page, ezine article, review, blog post, etc. and it becomes a 24/7 market value builder that follows the work. If something changes, like your email or web site address, one simple update is all it takes. No more annoying "page not found" or "no such e-mail recipient" errors.

Use your DOI the right way, and every little stitch of web presence marketing you've done becomes one more chip on bargaining table. Remember, the big guys speak DOI.

DOI BENEFITS ARE IMMEDIATE

Getting good book reviews is so miserably hard these days, especially for self-published authors. What if your book finally gets that fabulous review you've hoped for long after publication? Will it be orphaned from the book marketing information you've already published on the Internet? No.

One quick update of your DOI and everything that it references on the Internet will immediately begin broadcasting your fabulous review to the online world.

START ADDING MARKET VALUE TODAY

Each day, try to add more market value to your book. A blog post here, an ezine article there. These things cost nothing, and yet they can push huge amounts of sales-generating traffic at your book.

As a self-published author, you've got to keep your eyes on what the big guys are doing, and when you can emulate them on the cheap, you do it!

WHEN TO GET YOUR DOI

The best time to register your DOI is after your books are available for purchase on Amazon.com and other online bookseller sites. This way, you can create menu options in your DOI that link to online bookseller pages for immediate sales results.

Be sure to ask your publisher or vanity press if they offer a DOI service. One that does is Your Own World Books (Yowbooks.com). Their Author Advantage program includes a transferable DOI.

If your publisher does not offer a DOI service, that's OK. As the copyright holder, you can register your DOI with an independent DOI hosting service like DOIeasylink.NET. The annual cost of a DOI is comparable to one-month web site hosting fee. Plus, you get a 1-page Internet response page and descriptive menus with multiple Internet links.

USE A DOI TO HIT CRITICAL MASS

If you remember only one thing from this article, let it be this. Think like the big boys. Use this strategy to add more market value by continually broadcasting information on the Internet with your DOI. Eventually, you'll hit critical mass. People will buy your book, and large publishers will see this and be impressed!

Free Publishing Guidelines: You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated.

DOIeasylink.NET: We Add Value to Your Book - Learn More: http://doieasylink.net - http://dx.doi.org/10.2122/doieasylink - Marshall Masters, President - http://dx.doi.org/10.1572/marshall.masters

Marshall Masters is a publisher, self-published author, radio personality and Internet technologist. His published titles include Godschild Covenant: Return of Nibiru, Gold Fever, Indigo- E.T. Connection, and Orange Blossom. He founded DOIeasylink.NET to make the DOI system available to self-publishers and small presses. Drawing upon his decades of consulting experience with notable firms such as AT&T, Oracle, HP, Lockheed and Sun Microsystems, he created a simple, affordable DOI solution for self-publishers and small presses.

Ten Ways to Make Your Book Outsell Another

Wouldn't you rather write a book that sells well than... Read More

Distribute Your Self-Published Book Online 8 Ways - Part 2

If you are discouraged because traditional methods of book or... Read More

Colour and Book Covers - What You Should Know if Youre Self-Publishing

Color is tricky at the best of times. If you... Read More

Top Ten Ways to Promote Your Books Through Flyers

A flyer is an excellent, inexpensive way to promote your... Read More

Speaking for a Publication

Why write a book and get attention and loads of... Read More

You, Your Book and the Internet!

Authors, especially self published, small press and Print on Demand... Read More

Looking to Sell Your Book for a Good Price?

Many self-publishing authors plan on eventually selling their book to... Read More

Book Signing for Experts

Think of your book on the bookstore shelf trying to... Read More

You , Your Book and the Internet!

Authors, especially self published, small press and Print on Demand... Read More

Book Signings Are Pure Gold

So you've written a book, had it published by a... Read More

Dont Clone your Book or Business Marketing

Remember that the miracle of cloning sheep has its drawbacks.... Read More

Does Your Book Cover Pass the ?Ignore? Test?

Your book cover is the first impression a potential client... Read More

Five Secrets of Winning Book Proposals

Working in the publishing industry comes with a high expectation,... Read More

What?s Wrong with the Internet? It Must be Broken!

After months of scouring the internet, I could not put... Read More

10 Reasons Why People Attend Book Signings

This is the survey result of 325 people conducted by... Read More

Book Marketing 101

Francine Silverman. Book Marketing from A-Z (InfinityPublishing.com, 2005). Trade paperback.... Read More

The Book Signing

Tomorrow night is my first Local Writers Fair. I've been... Read More

7 Vital Book Promotion Tips

As a literary publicist I often am asked about publicity... Read More

Book Talks: What to Say and How to Say It

Great! The Chamber of Commerce, or a similar group, has... Read More

Top Ten Basics on Internet Article Writing to Promote your Book

Whether you have already written articles and published them or... Read More

Interview with Book and Marketing Coach-Judy Cullins - Part 1

To know what to do at the right time in... Read More

Distribute Your Self-Published Book - Part 1

Where is your book now? With a distributor? In a... Read More

Sell More Books With Your Sparkling Introduction

Why write an introduction? Nobody reads it anyway. Up until... Read More

Sell More Books With an E-mail Newsletter

NOTE: Because many words in this article are likely to... Read More

How a Book is Born: One Authors Story

Not all books come out whole, all at once. In... Read More