Why Would I Buy Your Book? Six Steps to Your Tell and Sell - Part 2

How would you like to have countless people clamoring for your book and willing to visit your Web site to buy them? How would you even like to presell your self-published book before they are finished?

Most authors and entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame!

Six Steps to Build your Book's Bullet Proof "Tell and Sell"

Part one of this article is available at www.bookcoaching.com/freearticles/article-184.shtml or article-184@bookcoaching.com.

4. Add a sound bite that makes your message memorable so your listeners want to buy your book

You have only a few seconds to impress your potential book buyer. These days no one has time to listen to the full story. People want a information delivered in a few seconds that is easy to understand and that switches on their mental light bulb. For the media, a group, or individual potential book buyer, you need to make your "Tell and Sell" a grabber for the phone or in writing. TV, Radio, and Print media want your message in 10 seconds. Your other audiences will listen to a 30-60 second message.

Author's Tip: Customize for each audience. Intrigue your audience with connecting the sound bite with a newsworthy topic. In my monthly ezine, I wrote a piece about "The World is Flat" and how we authors must get ourselves up-to-date and use the Internet to connect with others world-wide--or we will waste our time writing books that don't get read.

Compare your book to a famous one. Call it a companion piece to a famous author's top title. Your potential buyer will want your book because it is in good company.

Example: "Write your eBook" picks up where Dan Poynter's "Self Publishing Manual" leaves off. It's the nuts and bolts you need to market; design and fast-forward write a book that sells.

5. Put them all together, they spell your own "Tell and Sell" that you memorize to share enthusiastically with everyone you meet. Next time someone asks you, "What's your book about?"

Example: "Write your eBook or Other Short Book--Fast!" helps authors and small business people who want to write a saleable book brand their business, become known as the savvy expert, make a difference in people's lives and make a good living.

They can save themselves from headaches, disappointments, and money down the drain and short cut their time. This book picks up where Dan Poynter's "Self Publishing Manual" leaves off. It's the nuts and bolts you need to design, fast-forward write and design a book that sells.

6. Revise your "Tell and Sell." Circle each descriptive word and put them on a paper in order of importance. These would include benefits and features. If they aren't the most descriptive (include benefits that start with "see yourself..." or "feel yourself...") People love visuals. Finally, get your sound bite into a shorter format. With the rest of your "Tell and Sell" read it aloud. If awkward, change it. Of course, practice until it feels natural, a part of you. Think of your "Tell and Sell" with its sound bite as money because every time you use it, your potential audience considers buying it.

Short. Revised Example: "Write your eBook or Other Short Book-Fast!" is the sequel to Dan Poynter's "Self-Publishing Manual." It helps authors and small business people to shortcut their time and money to write, publish, and promote a top-selling book. So they can brand their business, be known as the savvy expert, make a difference in people's lives, and make a great living.

Author's Tip: Make your Tell and Sell appear spontaneous and natural, full of excitement, not rehearsed.

The Big Benefits of Knowing and Sharing your "Tell and Sell"

When you know your "tell and sell" before you write your book, you'll be marketing while you write. You'll improve your book because you will write more organized and focused copy that makes it easy for your buyer to understand. Every chapter will prove your "Tell and Sell." You will also write faster, because with focus, you'll need far less edits and rewrites.

If your book is already written, consider the "Tell and Sell" as a short sales blurb for your email or Web site promotions and whatever other audience you meet in life.

Judy Cullins ©2005 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q & A at http://www.bookcoaching.com and over 185 free articles.

Email her at Judy@bookcoaching.com
Phone: 619/466-0622 -- Orders: 866/200-9743

Book Marketing – How to Make More Money With Your Books
Corsavoo.com, France - 1 hour ago
Sounds like marketing 101, doesn’t it? Guess what, it is. Look at who’s buying your product now and who you want to add to that list. ...

Conservative Book Marketing vs Progressive Book Marketing
Huffington Post, NY - Sep 5, 2008
Take book publishing for example. The conservatives have--what looks to me to be--an assembly line of book marketing. They place a book at the beginning of ...

Christian Organization Unites the Millions Who Live with Invisible ...
American Chronicle, CA - 4 hours ago
Lisa loves being an entrepreneur online and has taken her knowledge of internet and book marketing to a new level with www.scrapbookmyadoption.com where she ...

VietNamNet Bridge
The “marketing-woman� of Vietnamese literature
VietNamNet Bridge, Vietnam - 12 hours ago
Why did you decide to translate this book? Although my main work revolves around research, criticism and lectures on modern Vietnamese literature, ...

Mark Sanderson at large in a world of books
Telegraph.co.uk, United Kingdom - 34 minutes ago
This is apparently what marketing men in publishing call mutton dressed as lamb or, if you prefer, pulp processed as beautiful prose. ...

Dell To Sell Its Computer Factories
Slashdot - 5 hours ago
And we've gotten quite good at it over the years, despite the fact that, perhaps even more than Dell, we do spend a lot of time and energy on marketing, ...

Hindu
Making a difference
Hindu, India - 4 hours ago
In many ways the choices and decisions made by these women-run Independents are financial no-nos because they are editorially, rather than marketing, ...

Book lovers have reason to rejoice
Vancouver Sun,  Canada - 15 hours ago
According to publisher Palgrave Macmillan, it's the first book to look at the marketing strategies that enable the modern art market to generate ...

Michael Dirda on 'Anathem'
Washington Post, United States - 12 hours ago
This is as it should be: Good books are good books, period. Everything else is just marketing. Which brings me to my quandary. ...

B-School Experts Provide Roadmap to Success in Their New Book "The ...
MarketWatch - Sep 5, 2008
Following business school, she transitioned into a career in marketing and has since worked in marketing roles at companies such as Charles Schwab, ...

Wind Chimes and more...

Windchimes for great gifts!

Marketing Your Book on Radio