Its Time For Some Steak

Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More

The Positioning of Success

Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More

The Brand Called You

The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More

Id Buy That: Getting A Brand Mindset

Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More

Are You Brand Worthy? Are You Brand Worthy?

Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More

Branding Is Not Selling Out: ITS SELLING IN

Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isn¹t in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More

Notable News - The Branding Myth

How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More

Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More

Ethics in Business: For Goodness' Sake Or Moral Branding?
Wall Street Journal - 1 hour ago
Your article isn't about ethics, but about the business decision to capitalize on ethical branding. And as we all know, branding is about persuasion, ...

Nouveau niche and hot button branding
Malaysia Star, Malaysia - 4 hours ago
At its best, Try-vertising is going nouveau niche and hot button branding. Trendwatching.com defines it as “it is a new breed of product placement in the ...

PIA Debuts Radio Ads in Agent Branding Program
Earthtimes (press release), UK - 14 hours ago
PIA's new radio ads complement the 251 print ads already available to PIA members as part of PIA's Main Street branding campaign. ...
PIA Promotes Besesparis to Senior VP, Communications Earthtimes (press release)
all 11 news articles

FACTBOX: Branding and product placement in Hollywood
Reuters - May 15, 2008
... "Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan," according to Brandchannel, an online magazine about branding. ...

AFP
US stops short of branding China a currency manipulator
AFP - May 15, 2008
WASHINGTON (AFP) — The United States Thursday accused China of keeping its yuan currency "substantially undervalued," but stopped short of branding Beijing ...

Tech Data launches TechSelect partner branding
eChannelLine, Canada - 9 hours ago
By Erin Bell Tech Data has announced its TechSelect Partner branding program, an initiative designed to help members in the TechSelect community of SMB ...

Endemol hires branding exec
Broadcastnow, UK - 5 hours ago
Endemol has strengthened its commitment to advertiser-funded programming with the appointment of its first executive director of branded entertainment. ...

Greenroom hires Reform for re-branding
Crain's Manchester Business, UK - 18 hours ago
“Although we’d grown attached to our old branding, we felt it time for a change to something that really reflects Greenroom’s experimental values and ...
Greenroom re-brands with Reform Creative Utalkmarketing
all 2 news articles

Earthtimes (press release)
Vertical Branding reports losses for Q1
Trading Markets (press release), CA - 17 hours ago
Nancy Duitch, CEO of Vertical Branding, said: "We clearly continued to grapple in the first quarter with some of the challenges that affected the fourth ...
Vertical Branding, Inc. Announces First Quarter Financial Results Business Wire (press release)
Announces First Quarter Financial Results (2º) InfoBolsa
Atrinsic Reports First Quarter Fiscal 2008 Results InfoBolsa
all 240 news articles

Howells on Target for branding role
C21Media, UK - 14 hours ago
London-based distributor Target Entertainment has promoted its current director of international licensing, Helen Howells, to the newly created role of ...

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