Brand Image ? Brand Identity Guru -

Home
>
Branding
>
Brand Image ? Brand Identity Guru

Brand Image ? Brand Identity Guru

Having a brand image is not a "have or have not" proposition. Everyone has one. The problem is that you might have more than one brand image, depending on whom you ask. You know yourself, but depending on whom you talk to, others may think you're something completely different. That's when a brand image company can help. You need to consider hiring a brand image company that identifies your most powerful brand image and then works to make it your only brand image. The phrase "brand image" gained notoriety when sales patterns began to show that feelings and visuals associated with brands were powerful motivators to purchase products. It isn't just products that consumers buy. It's their associated personalities and values.

People like people who are like them and value the things they value. The same goes for brands. People will buy products whose brands represent things they value and like, whether it's fun, power, money, intelligence or numerous other qualities. Sometimes, a brand can be powerfully focused when it's associated with an actual person who has the same type of attributes with which a company is trying to brand a product, such as, for instance, Chunky Soup and Philadelphia Eagles quarterback Donovan McNabb: hearty, strong and reliable.

Great brand images are instant, positive and unique among competitors. Brand images can be reinforced through such vehicles as packaging, ads, promotions, customer service and word-of-mouth.

Good brand images are easy to see. Volvo is a good one. Immediately you think "safety." That's a brand image. A weak brand image, on the other hand, elicits a slower and less certain reaction. What does GM stand for? Who knows? But GM has a few strong sub-brands. Everyone knows what a Corvette is about?HIGH-SPEED FUN!

To measure how strong your brand is copy and paste: (http://brandidentityguru.com/bightml/brandmasterpiece.html). Then click "Take the brand strength test". This is a short survey that measures the strength of any company's brand. It's a great tool to see where you are today.

Scott White is President of Brand Identity Guru (http://www.brandidentityguru.com), a leading brand consulting and market research firm located in Easton, Massachusetts, USA, near Boston. Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation.

Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations. Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Simon (America's largest shopping mall manager) and many others, including numerous emerging growth companies.

Scott White is a very enthusiastic speaker and has the gift of being able to explain the principles of branding in a compelling and entertaining manner so that people at all levels can understand.

In The News:

USA Today
Palin the 'hockey mom' is just an exercise in political branding
guardian.co.uk, UK - Sep 5, 2008
This was a cold-bloodedly deliberate attempt at political branding. Palin referred to herself a hockey mom in her carefully scripted and vetted acceptance ...
Video: Palin Takes Slap at Obama in Convention Speech AssociatedPress
Black GOP Delegate: Sarah's Real Blackvoices
DAVID FRUM: Palin's Working Class Appeal The Week Daily
Cinematic Happenings Under Development - OpEdNewsall 1,857 news articles

Hindu
Brand theory
Hindu, India - 3 hours ago
Whistler’s feat has mutated into a powerful force within the current art world — one that forms the very pulse of contemporary society — building Brand ...

Calaveras Enterprise (subscription)
Selling a city: Branding Angels Camp
Calaveras Enterprise (subscription), CA - 15 hours ago
By Krissi Krob A crowd of merchants and residents gathers in Utica Park for Roger Brooks’ presentation on city branding. Enterprise photo by Krissi Krob As ...

Palin's brands shake up presidential race
Bizjournals.com, NC - Sep 5, 2008
Sarah Palin has shaken the presidential race in good part to the quick branding of herself as a small-town "hockey mom" to rural and swing voters while ...

DailyTech
Microsoft’s Windows advertising, minus the Windows
Financial Times, UK - Sep 5, 2008
That’s about all there is to say about the start of Microsoft’s biggest-ever branding campaign, which hit TV screens on Thursday evening in the US. ...
Seinfeld-Windows TV Ad Anything But 'Delicious' Slashdot
Digital Life Bill and Jerry Chat as Confusing Windows Blitz Begins CIO Today
Gates, Seinfeld, Yada, Yada CRN
eFluxMedia - Gizmodoall 503 news articles

Ottawa Business Journal
Employment Branding: Applying Classic Branding Principles To ...
Ottawa Business Journal, Canada - Sep 5, 2008
What does your brand say about you and your company and what role does your brand play in attracting and retaining the best talent? The power of branding is ...

Dexigner
Ours: Democracy in the Age of Branding
Dexigner - 21 hours ago
Parsons The New School for Design will present a timely exhibition exploring democracy as a global brand in Ours: Democracy in the Age of Branding. ...

Branding takes the bluetooth way
Business Standard, India - Sep 4, 2008
Indian firms are now using wireless technology to advertise and create brand awareness among consumers for their products. The concept is being used mainly ...

New Book, ForwardFast, Just Released by Health Science Branding ...
PharmaLive.com (press release), PA - Sep 5, 2008
4, 2008 – Stinson Brand Innovation, Inc. announces the release of a new business book, ForwardFast: The 6-Step Model to Accelerate Your Health, Science, ...

Koch Logistics Conveys Smarter Supply Chain Management With Re ...
PR Web (press release), WA - Sep 5, 2008
St. Paul, MN (PRWEB) September 5, 2008 -- Koch Logistics' branding program isn't just a new logo. It's an expression of the company's evolution to a key ...

branding - Google News