Brand Strategy - Brand Value - Brand Identity Guru

Developing brand strategy is extremely critical. The most important asset your company has is its brand. Quite simply, for better or worse, it drives the direction of your business. You should definitely have a well thought out brand strategy in place. Unfortunately, too many companies don't have a brand strategy, or have an inconsistent brand strategy. A brand strategy company should realize there's probably a good reason you may not be paying attention to your brand strategy-you're busy running your business.

What you don't realize is that a proper brand strategy can make running your business easier and more profitable. A brand strategy is truly powerful, and a brand strategy company should be ready to help you find and develop the right brand strategy for your company.

Just how important is it that you hire someone who understands what makes a solid brand strategy? Consider this. Say you want to remodel your kitchen. If you were to do it yourself with no prior experience, it would take a lot of time and a lot of trial and error to get it right. That's why it's a better idea to hire a good contractor to get the job done right the first time and on budget. The same is true for brand strategy.

Creating the right brand strategy for your business requires research and a great deal of thought on how to creatively execute a brand strategy that captivates your audience. Then, it takes a talented group of creative branding strategy gurus to execute it. A branding company should be ready to be your "contractor" and develop a brand strategy that works for your business.

To measure how strong your brand is copy and paste: (http://brandidentityguru.com/bightml/brandmasterpiece.html). Then click "Take the brand strength test". This is a short survey that measures the strength of any company's brand. It's a great tool to see where you are today.

Scott White is President of Brand Identity Guru (http://www.brandidentityguru.com), a leading brand consulting and market research firm located in Easton, Massachusetts, USA, near Boston.

Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation. Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.

Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Simon (America's largest shopping mall manager) and many others, including numerous emerging growth companies.

Scott White is a very enthusiastic speaker and has the gift of being able to explain the principles of branding in a compelling and entertaining manner so that people at all levels can understand.

Palin the 'hockey mom' is just an exercise in political branding
guardian.co.uk, UK - Sep 5, 2008
This was a cold-bloodedly deliberate attempt at political branding. Palin referred to herself a hockey mom in her carefully scripted and vetted acceptance ...

Hindu
Brand theory
Hindu, India - 4 hours ago
Whistler’s feat has mutated into a powerful force within the current art world — one that forms the very pulse of contemporary society — building Brand ...

Calaveras Enterprise (subscription)
Selling a city: Branding Angels Camp
Calaveras Enterprise (subscription), CA - 16 hours ago
By Krissi Krob A crowd of merchants and residents gathers in Utica Park for Roger Brooks’ presentation on city branding. Enterprise photo by Krissi Krob As ...

ABC News
Palin's brands shake up presidential race
Bizjournals.com, NC - Sep 5, 2008
Sarah Palin has shaken the presidential race in good part to the quick branding of herself as a small-town "hockey mom" to rural and swing voters while ...
Don't Change That Channel, Folks Washington Post
all 788 news articles

DailyTech
Microsoft’s Windows advertising, minus the Windows
Financial Times, UK - Sep 5, 2008
That’s about all there is to say about the start of Microsoft’s biggest-ever branding campaign, which hit TV screens on Thursday evening in the US. ...
Seinfeld-Windows TV Ad Anything But 'Delicious' Slashdot
Digital Life Bill and Jerry Chat as Confusing Windows Blitz Begins CIO Today
Gates, Seinfeld, Yada, Yada CRN
eFluxMedia - Gizmodoall 509 news articles

Ottawa Business Journal
Employment Branding: Applying Classic Branding Principles To ...
Ottawa Business Journal,  Canada - Sep 5, 2008
What does your brand say about you and your company and what role does your brand play in attracting and retaining the best talent? The power of branding is ...

Dexigner
Ours: Democracy in the Age of Branding
Dexigner - 22 hours ago
Parsons The New School for Design will present a timely exhibition exploring democracy as a global brand in Ours: Democracy in the Age of Branding. ...

Branding takes the bluetooth way
Business Standard, India - Sep 4, 2008
Indian firms are now using wireless technology to advertise and create brand awareness among consumers for their products. The concept is being used mainly ...

New Book, ForwardFast, Just Released by Health Science Branding ...
PharmaLive.com (press release), PA - Sep 5, 2008
4, 2008 – Stinson Brand Innovation, Inc. announces the release of a new business book, ForwardFast: The 6-Step Model to Accelerate Your Health, Science, ...

Koch Logistics Conveys Smarter Supply Chain Management With Re ...
PR Web (press release), WA - Sep 5, 2008
St. Paul, MN (PRWEB) September 5, 2008 -- Koch Logistics' branding program isn't just a new logo. It's an expression of the company's evolution to a key ...

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