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Branding ? Brand Identity Guru

Branding ? Brand Identity Guru

Brands are important aspects of any business, but unlike money or bricks, mortar and paperclips, a brand is an intangible aspect of business. It lives in people's heads and is defined by all of that person's contacts with a company. Improving a brand is, therefore, one of the best marketing tools available because it involves your whole company and in the end, creates happier customers, more loyalty and higher marketshare.

Hiring a branding company that specializes in brand image is best equipped to improve your brand with proven research and consulting services. Any successful effort to do these things must be built on a solid foundation. That foundation is your brand. Any kind of strategy without a solid brand under it, like a house, might work for a while, but in the long term, will crash to the ground. That's not what you or we want. Quite simply, a brand is the essence of what your company is and what your company appears to be to the outside world?your brand identity and ultimately your brand image. And if it's not solid and consistent, a branding company we'll help you get it there.

The Brand Analysis process includes:

· Brand Audit (internal and external)

· Constituency Audits and Benchmarking

· Competitive Analysis

· Target Market Research

· Positioning Assessment

· Brand Valuation/Benchmarking

· Brand Analysis

· Constituency Analysis

Brand Strategy

· Brand Architecture (blue print)

· Brand Nomenclature & Covenants

· Naming Research, Testing and Strategy

· Employee Mindset Shift

Brand Communications

· Core Messaging/Value Proposition

· Communications Strategy & Planning

· Communications Standards

· Web strategy and development

· Corporate Communications / Investor Relations

· Constituency Communications:

* Recruitment

* Human Resources

* Investors & Analysts

* Industry Experts and Peers

* Corporate Staff

* Clients

* Customers

* Partners

* Media

· Brand Roll-out

· Brand Books/Style Guide & Manuals

· Advertising Design & Implementation

· Logo Design & Identity Design

· Packaging Design

· Collateral /Signage Design

Consider hiring a branding company offering complete marketing solutions with a proven approach who's offerings include strategy planning, creative services, target market research, collateral creation along with graphic design and production and placing services for all types of media, web design and interactive.

Hiring a Brand Identity Team:

Consider a balanced group of innovative and results-driven professionals who have developed some of the world's leading brands and managed and evolved them as needed through the good times and bad times. They'll understand the challenges their clients face and are uniquely equipped to meet them with the best possible strategies. They're a close-knit group with both the creative and strategic leadership and know-how to make your branding, advertising and marketing efforts more successful than you thought possible.

To measure how strong your brand is copy and paste: (http://brandidentityguru.com/bightml/brandmasterpiece.html). Then click "Take the brand strength test". This is a short survey that measures the strength of any company's brand. It's a great tool to see where you are today.

Scott White is President of Brand Identity Guru (http://www.brandidentityguru.com), a leading brand consulting and market research firm located in Easton, Massachusetts, USA, near Boston.

Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation. Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.

Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Simon (America's largest shopping mall manager) and many others, including numerous emerging growth companies.

Scott White is a very enthusiastic speaker and has the gift of being able to explain the principles of branding in a compelling and entertaining manner so that people at all levels can understand.

In The News:

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/strategic-branding-firm-siegelgale-names/story.aspx%3Fguid%3D%257B0E73AF58-36EC-43CC-A62F-3AB547226251%257D%26dist%3Dhpprcid=1254857721ei=YHnrSOGtN4mE6QPy3JyACQusg=AFQjCNE0Y9S7860-MwIjxfi8eB2XnlTBYQStrategic bBranding/b Firm Siegel+Gale Names Matthias Mencke as b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr21 hours ago/nobr/fontbrfont size=-1NEW YORK, Oct 06, 2008 /PRNewswire via COMTEX/ -- Siegel+Gale, one of the world#39;s premier strategic bbranding/b firms, announced today the appointment of b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/running-press-founder-consulting-new/story.aspx%3Fguid%3D%257B1DD24C3B-93DE-4E46-AA32-7F46158D8101%257D%26dist%3Dhpprcid=1255100204ei=YHnrSOGtN4mE6QPy3JyACQusg=AFQjCNF06zqY3rb4PkmoEsiSQaZzpMObcwRunning Press Founder Consulting for New Indie Publishing Venture/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr3 hours ago/nobr/fontbrfont size=-1Winans Kuenstler provides premium editorial, production, and marketing services to self-funding authors as part of its Book-Driven bBranding/b program. b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.bizjournals.com/eastbay/stories/2008/10/06/daily9.htmlcid=1254869232ei=YHnrSOGtN4mE6QPy3JyACQusg=AFQjCNEpj-0cxpQaUc4oqIbc9BYuwYLa_wPacer International unveils bbranding/b, IT initiative/abrfont size=-1font color=#6f6f6fBizjournals.com,nbsp;NCnbsp;-/font nobr20 hours ago/nobr/fontbrfont size=-1b.../b and logistics company, which is made up of more than 10 acquired companies, will unify its different services under a single bbrand/b and a new logo. b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.greenbaypressgazette.com/apps/pbcs.dll/article%3FAID%3D/20081007/GPG03/810070527/1247cid=0ei=YHnrSOGtN4mE6QPy3JyACQusg=AFQjCNFON7FAMVPGG5QjPiKfyLKlxahFEAbBranding/b campaign finds area support/abrfont size=-1font color=#6f6f6fGreen Bay Press Gazette,nbsp;WInbsp;-/font nobr5 hours ago/nobr/fontbrfont size=-1By Richard Ryman â€¢ rryman@greenbaypressgazette.com â€¢ October 7, 2008 Brown County communities are lining up to support Green Bay bBranding/b Initiative#39;s b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.smalltimes.com/display_article/341758/109/ARTCL/none/none/1/Altairnano-branding-supports-focus-in-energy-storage/cid=1254971101ei=YHnrSOGtN4mE6QPy3JyACQusg=AFQjCNFHrYI85wPdiiYOy64EzBxf_1MpOgAltairnano bbranding/b supports focus in energy storage/abrfont size=-1font color=#6f6f6fSmall Timesnbsp;-/font nobr17 hours ago/nobr/fontbrfont size=-1Our new bbrand/b symbolizes our mission to be a global technology leader helping to bring the future of energy closer to today.quot; With its new tagline, b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.cdfreaks.com/news/15105-New-branding-and-SSDs-from-Traxdata.htmlcid=0ei=YHnrSOGtN4mE6QPy3JyACQusg=AFQjCNHh2-BOKkOgW_GL6KadeqKuA1iI8Qimg src=http://news.google.com/news?imgefp=saQ6KK7cS3wJimgurl=www.cdfreaks.com/userimages/traxdata_SSD.jpg width=80 height=57 alt= border=1brfont size=-2CD Freaks.com/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.cdfreaks.com/news/15105-New-branding-and-SSDs-from-Traxdata.htmlcid=0ei=YHnrSOGtN4mE6QPy3JyACQusg=AFQjCNHh2-BOKkOgW_GL6KadeqKuA1iI8QNew bbranding/b and SSDs from Traxdata/abrfont size=-1font color=#6f6f6fCD Freaks.com,nbsp;Netherlandsnbsp;-/font nobr6 hours ago/nobr/fontbrfont size=-1Traxdata just announced a new line of SSDs. The range includes both Ultra-S Plus Series multi-level cell (MLC) and Ultra-S Plus Series single-level cell b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.imra.org.il/story.php3%3Fid%3D40966cid=1255038531ei=YHnrSOGtN4mE6QPy3JyACQusg=AFQjCNEl-3EjY33bZkN8-TJ-8Hqu6ta7XwLeftist lawbreakers deface commercial billboards diplaying ads b.../b/abrfont size=-1font color=#6f6f6fIndependent Media Review Analysis (IMRA),nbsp;Israelnbsp;-/font nobr7 hours ago/nobr/fontbrfont size=-1afterwards, he is not new to activism. But this is one of his first stands quot;That was a mistake,quot; said Segev. In launching this initiative, Segev said, b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.taipeitimes.com/News/biz/archives/2008/10/06/2003425128cid=0ei=YHnrSOGtN4mE6QPy3JyACQusg=AFQjCNG27fUXvPGmt1fjXZJcwMPsub3mcgAcer head stresses bbranding/b at Taipei business seminar/abrfont size=-1font color=#6f6f6fTaipei Times,nbsp;Taiwannbsp;-/font nobrOct 5, 2008/nobr/fontbrfont size=-1By Elizabeth Tchii The future of business in Taiwan lies in bbranding/b, no matter how difficult it is to achieve, Acer Inc (å®ç¢) founder Stan Shih (æ–½æŒ¯æ¦®) b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://mjtimes.sk.ca/index.cfm%3Fsid%3D178045%26sc%3D3cid=0ei=YHnrSOGtN4mE6QPy3JyACQusg=AFQjCNF2b5u30fZ6x-YYCJUtGFE9JVoD7QCityâ€™s new bbranding/b initiative close to being ready/abrfont size=-1font color=#6f6f6fMoose Jaw Times-Herald,nbsp;Canadanbsp;-/font nobr20 hours ago/nobr/fontbrfont size=-1Moose Jaw is one step closer to putting the proverbial hot irons to the proverbial hide on its bbranding/b initiative. During the Sept. b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://supermarketnews.com/viewpoints/1006_retailers_consumer_brand/cid=1254846683ei=YHnrSOGtN4mE6QPy3JyACQusg=AFQjCNGfcMuA2KBRjQqZTrMAELm33Eog6wimg src=http://news.google.com/news?imgefp=RcRj0HcaDP4Jimgurl=supermarketnews.com/viewpoints/SN_Hamstralarge.jpg width=54 height=80 alt= border=1brfont size=-2Supermarket News/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://supermarketnews.com/viewpoints/1006_retailers_consumer_brand/cid=1254846683ei=YHnrSOGtN4mE6QPy3JyACQusg=AFQjCNGfcMuA2KBRjQqZTrMAELm33Eog6wRetailers Tap Consumer Marketers for bBranding/b Edge/abrfont size=-1font color=#6f6f6fSupermarket News,nbsp;NYnbsp;-/font nobr22 hours ago/nobr/fontbrfont size=-1While planning a weekly flier requires a lot of coordination and calculation, the process is more of a logistical exercise than one of bbranding/b or creating b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.forbes.com/feeds/ap/2008/10/06/ap5513792.htmlcid=1254846683ei=YHnrSOGtN4mE6QPy3JyACQusg=AFQjCNGJKFQrFSl8H0ZoxvdUvCdkgaQUQgGrocers fall amid Wall Street sell-off/a font size=-1 color=#6f6f6fnobrForbes/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1254846683hl=ennobrall 2 news articles/nobr/a/font/div/font/td/tr/table

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