Could Ray Kroc have founded McDonalds in the Era of Sarbaines Oxley?

Over regulation of our free markets is stifling our growth in America and killing the next superstar Entrepreneurs. Let's discuss just how bad it really is. Let's us discuss Ray Kroc, founder of McDonalds and the Father of Franchising. In this philosophical discussion let us look at history for a moment shall we? If Ray Kroc had to pay $45,000 to create disclosure documents to franchise right out of the gate, could he have still had the capital to do it? Would he have wanted too? What if he had to pay an additional $15,000 per year to stay registered in all the states; another $10,000 to $20,000 to keep up with the law changes and case law? Could he have actually stayed in business?

If Ray Kroc in those early days had to pay $25,000 for financial audits could he have survived? If the number of accountants willing to do audits were cut in half due to current errors and omissions insurance and peer review costs would Ray Kroc have been able to juggle that during his first five years traveling the country and sleeping in hotel rooms, while building the business? Remember Ray Kroc was not married to wealth like the late Sam Walton who toured the country in a motor home looking at sites and studying the competition. Ray Kroc and Sam Walton both had to do it the hard way, but Ray Kroc was doing it out of cash flow. With the current problems in complying with all the accounting audit issues in franchising after the most recent Sarbaines Oxley Law causing delays of necessary audits in a timely fashion due to fear of violations in the accounting industry, demand for more audits in all sectors causing serious supply and demand issues getting an audit done on time for franchise registration renewals is tough?

Could Ray Kroc have accomplished this too, along with the additional costs and state registration deadlines? Wait we are not done yet. If Ray Kroc had to comply with all these proposed rule changes and existing rules and revise his disclosure documents each time an attorney created case law which might be detrimental to the over all system, could he have survived in the first five years? Yes or No? If Ray Kroc had to deal with all the different state laws and contradictions in Federal Trade Commission rules, could he have done it? Remember his first stores were in "Cal-if-Forn-ia" (Arnold Humor) and Illinois. I submit to you that Ray Kroc could not have done what he did and McDonalds would never have come to be. I also submit to you that NPR would be closing it's doors and gone off the air this year if it were not for his wife's donations. Ronald McDonald House would not be available either. Millions of Americans would not have learned customer service or had that first job to teach them such important aspects business. The State of Idaho, where Simplot Potatoes grows it's crop would not have made the profits and paid the tax income which allowed that great state to prosper. The Beef industry would have also been severely impacted, how would that industry have faired in the heated mass media hysteria of Mad Cow or the droughts causing cattle to be taken to early slaughter. Those frivolous lawsuits in Canada about being fat would leave our Canadian neighbors with nothing to bitch about and we wouldn't want that? Also the reality of the need for tort reform example of spilt coffee would never have existed? Do you doubt what I am saying? Well then "Grinding It Out" Ray Kroc's book can be found still and it ought to be required reading for all Federal Trade Commission employees who have never had to make a payroll and any attorney who has never made a legitimate living in a business of their own before commentary on this proposed set of rules. It appears that the word smiths are out in full force and we are maintaining an on-going dialogue from a topic proposed in 1995, with comments in 1997 and 1999 at a time when much of the those comments are in fact irrelevant here in 2004. A more relevant discussion would be how best to separate out the business opportunity rules from the franchise rule and then close the Federal Trade Commission's franchising division all together since no problems perceived or known currently exist. Does anyone doubt this truth?

Perhaps another example, forget about Ray Kroc, the father of franchising for a moment, let's just say for the sake of argument that this current situation in the industry existed back then and Ray Kroc grew up an old bitter man and retired salesman? Forget that the McDonalds Big Mac is used by the International Monetary fund as a guideline for international cost of living standards in modern and developing nations. Think of the story "death of a salesman" and leave it at that. Put Ray Kroc in the same shoes as any of the current up and coming home grown entrepreneurial superstars of today, being stifled under a Tsunami of tort law and a Hurricane of over regulation. Why can't we end this storm, why are we unwilling to see the truth at the Federal Trade Commission? And that is just one of many agencies Ray Kroc would have to deal with today, think about it.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

In The News:


Nature.com (subscription)

Mercury needs re-branding
Nature.com (subscription), UK - Jul 4, 2008
Results are in from Messenger, the spacecraft that swooshed past Mercury in January. To my great disappointment there’s no mercury mentioned in the results. ...

Nation building and branding Malaysia
Malaysia Star, Malaysia - 21 hours ago
In fact, Malaysia should also brand itself as a place to work or retire in a tropical paradise that offers a lifestyle second to none. ...
Poverty looms in Isle of Riches Malaysia Star
all 2 news articles

Personal Branding: A Whole New You, Only Better
American Chronicle, CA - 5 hours ago
Successful people now are taking advantage of personal branding techniques to ensure that they make the grade when pitting themselves against others. ...

The value of branding becomes patent
Financial Times, UK - Jul 3, 2008
By Patti Waldmeir in Shanghai More companies are filing for patents in China - and suing to enforce patent rights there - than anywhere else in the world, ...

AsiaOne

Brand awards launch new Hall of Fame category
AsiaOne, Singapore - 4 hours ago
By Nicholas Fang Top local brands that have achieved success at the Singapore Prestige Brand Awards (SPBA) before can now aspire to enter a Hall of Fame. ...

Mobile Today

LG pumps £28 million into re-branding the former NEC Arena in ...
TechRadar.com, UK - Jul 4, 2008
What Mobilereports that the arena's re-brand is expected to be active from autumn. LG claims that the deal will enable it to get their brand name in front ...
LG has announced an eight-year sponsorship deal with Birmingham’s ... Mobile Today
all 5 news articles

Pro Life BC introduces its new branding
B.C. Catholic Newspaper, Canada - Jul 4, 2008
Director James Borkowski elaborated on some of the meaning behind the brand, saying, "A signal is a consistent message usually providing direction or ...

SMEs to get aid with branding, packaging
Malaysia Star, Malaysia - Jul 2, 2008
“Tesco will provide the market access with Limkokwing University contributing the expertise on design and branding,” SMIDEC chief executive officer Datuk ...

Downtown Lakeland teams with St. Louis firm to build branding
Bizjournals.com, NC - Jul 2, 2008
The Lakeland Downtown Development Authority has hired Kiku Obata & Company, a design firm based in St. Louis, to help establish its brand identity. ...

Calgary Herald

Robin Summerfield: Not jumping on the chuckwagon
Canada.com, Canada - 11 hours ago
But this cowboy branding doesn't heal after 10 days. It has become a tag we wear all year round. "I don't think we should be branded at all. ...
'Half-mile of hall' beckons sculptor Calgary Herald
all 2 news articles
branding - Google News

Brand Warfare is More of a War than You Think

We will discuss Brand Marketing for a minute. In this... Read More

Id Buy That: Getting A Brand Mindset

Feel that? The crisp tingle in the air? It's fall.... Read More

Brand Value - Brand Identity Guru

Successful Guru marketers have a secret weapon that they use... Read More

Franchising is Virtually Fraud Free

The number of complaints to the Federal Trade Commission on... Read More

Brand Equity

Brand equity can be defined in many different ways. I... Read More

Branding Junk Removal - He Did It, Can You?

What does it mean to be remarkable?Brian Scudamore, CEO and... Read More

Brilliant Branding Builds Business

Branding is more than product recognition or a simple logo.... Read More

Branding Services - Brand Identity Guru

Branding Services is a tactic that marketing executives and managers... Read More

Standing Under the Umbrella And Still Getting Wet

Make More Money Making a Name for YourselfCalling all realtors,... Read More

Image is EVERYTHING

The absolute foundation of your small business is your image.... Read More

Branding Advertising Agency

Branding used to be a fancy business word, but it... Read More

Intelligent Design comes from Brand & Account Planners

I've been reminded recently, rather forcefully, that not all reality... Read More

Internet Branding

Having been in the franchising business all my life and... Read More

A Lesson in Branding from Paris Hilton

I have never been a fan of Paris Hilton.I see... Read More

You?ll Bring a Parade of Business to Your Door!

Parades happen in every big city and many small towns.... Read More

Good Logos Make Great Sales Tools

Every day, the average person is exposed to millions of... Read More

Brand to Sell Well

Branding is an application of appropriate marketing techniques in the... Read More

Build Brand Value BIG Time

Ask your self this question, In which business are we... Read More

Your Business Logo and Color Scheme

My business logo and color scheme started one lovely spring... Read More

Three Brand Identity Myths That Will Bring Your Business Down

To begin, let's define "Brand Identity," which is the combination... Read More

Is It Legal? - Indecent Naming With Tradition

When Mitsubishi launched a new car with the name "Pajero"... Read More

John Deere and NASCAR; Excellent Use of Brand

We should all recognize the marketing efforts of John Deere... Read More

What is Private Franchising? It is Nothing Someone Made It Up

The Federal Trade Commission has an obligation to the general... Read More

Time To Revamp Your Visual Identity?

Look at your company logo. Does it fade into the... Read More

Into The Limelight

To stand out in a cluttered world, become a recognized... Read More