Do What Works -

Home
>
Branding
>
Do What Works

Do What Works

"Can you hear me now?"

You'd be hard pressed to find someone in the US who doesn't know the company behind that question.

So why do big companies, like Verizon, hammer us with the same message over and over? Because it works. And it can work for your company too. But it takes time and repetition to get your message out and heard by your target market.

Most small business owners will try something once then give up. They expect customers to come pounding down the door to their business after just one message.

It won't happen.

How do you help your customers hear your message? Think long term. Before taking the first step to getting the word out about your product or service, determine the time frame.

Consider at least a six-month time frame for executing your actions to deliver your message. Then identify the steps you will take -- identify how, who, what and when. Spread those steps out so you are taking action at least once a week. Remember that consistency in delivering your message is key.

Place the steps on your calendar (a wall calendar that you see every day is great for this) and execute them based on your plan.

About the Author

Denise O'Berry frequently speaks to professional organizations, is the author of three booklets, and several "how-to" manuals. She writes a weekly small business column, hosts an online small business owners forum and is called upon regularly by publications such as Entrepreneur, Bank Rate Small Business, Florida Trend, Inc., various newspapers, radio and television to provide expert comments on small business issues.

http://www.whatspossible.com
http://www.justforsmallbusiness.com
http://www.deniseoberry.com

In The News:

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://carolinanewswire.com/news/News.cgi%3Fdatabase%3D001news.db%26command%3Dviewone%26id%3D3656%26op%3Dtcid=1273011634ei=-EEnSYesFqiY6AOj_6VCusg=AFQjCNG9ZJVuK32sIMI8paD0jupaAiZsSQHoly Cow bBranding/b Wins International Award/abrfont size=-1font color=#6f6f6fCarolina Newswire (press release),nbsp;NCnbsp;-/font nobr4 hours ago/nobr/fontbrfont size=-1Cary, NC: Holy Cow bBranding/b, Inc. announced today that the firm was recognized with a silver award by the International Davey Awards for their work on b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://triangle.dbusinessnews.com/shownews.php%3Fnewsid%3D171292%26type_news%3Dlatestcid=1273011634ei=-EEnSYesFqiY6AOj_6VCusg=AFQjCNH5dq6mk8bDl-jLYqDMHw7fEQfgcgZ promotion amp; design Receives Two International Design Awards/a font size=-1 color=#6f6f6fnobrdBusinessNews Triangle (press release)/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1273011634hl=ennobrall 2 news articles/nobr/a/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://zine.artcal.net/2008/11/republic-branding-equality-and.phpcid=1272663023ei=-EEnSYesFqiY6AOj_6VCusg=AFQjCNGeFJ2yemiDWgTRd7eutU_QIGLfnQimg src=http://news.google.com/news?imgefp=CrIRXsar9SgJimgurl=zine.artcal.net/upload/2008/11/p8montage2.jpg width=80 height=52 alt= border=1brfont size=-2ArtCal Zine/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://zine.artcal.net/2008/11/republic-branding-equality-and.phpcid=1272663023ei=-EEnSYesFqiY6AOj_6VCusg=AFQjCNGeFJ2yemiDWgTRd7eutU_QIGLfnQRe:Public - Aaron Harvey, Proposition 8 and bBranding/b Equality/abrfont size=-1font color=#6f6f6fArtCal Zine,nbsp;NYnbsp;-/font nobrNov 20, 2008/nobr/fontbrfont size=-1By Hrag Vartanian | Features, News | November 20, 2008 Since the crushing passage of LGBT rights activists and their allies have been protesting the vote b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://creativity-online.com/%3Faction%3Dnews:article%26newsId%3D132743%26sectionName%3Dfeaturecid=1272663023ei=-EEnSYesFqiY6AOj_6VCusg=AFQjCNFdoTJxhSBQvOYZOJ-yBK5lXvhKEgShepard Fairey Has A Posse/a font size=-1 color=#6f6f6fnobrCreativity/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1272663023hl=ennobrall 2 news articles/nobr/a/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.kbc.co.ke/story.asp%3FID%3D54001cid=1272932245ei=-EEnSYesFqiY6AOj_6VCusg=AFQjCNGMXf0LpCrm1Rr4lDv4p0kf85J7VwBalala decries funding delays for tourism re-bbranding/b/abrfont size=-1font color=#6f6f6fKenya Broadcasting Corporation,nbsp;Kenyanbsp;-/font nobr13 hours ago/nobr/fontbrfont size=-1Tourism minister Najib Balala has decried the delays in the release of Ksh 1 billion by treasurer meant for the marketing and re-bbranding/b of the tourism b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.kbc.co.ke/story.asp%3FID%3D54017cid=1272932245ei=-EEnSYesFqiY6AOj_6VCusg=AFQjCNGhlpmoLCI8-EZzoPbM7RYMmZ7DTQPlans to construct museum in Kogello/a font size=-1 color=#6f6f6fnobrKenya Broadcasting Corporation/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1272932245hl=ennobrall 2 news articles/nobr/a/font/div/font/td/tr/table

branding - Google News