Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"...

  • First the purpose and vision of my site was to have people volunteer some marketing stories...true case studies of business owners and how they promote business.
  • Then gathered the supplies for brainstorming. I had a sheet of paper, pencil and a dictionary/thesaurus.
  • Let the brainstorming begin!

    I love really clever, catchy and visual names. It comes from having a web design and creative background. The AIGA.org hosts a local networking event called "Brew" with the tagline "where ideas perculate". I loved it! And to mimic it's genius, here is where that spark of inspiration took me.

    ::: Start List :::

    ? "grill - where ideas sizzle"

    ? "water cooler"
    ...sidenote: i thought that's where people really talk openly

    ? "feedbag - serving up ideas"

    ? "your market draw"
    ...sidenote: i don't know how i got here

    ? "evoke"
    ...sidenote: now i'm just writing words, synonyms

    ? "persuade"
    ...sidenote: this is where the dictionary & thesaurus come in

    ? "convince"

    ? "share"

    ... a few minutes pass by
    ... a few more minutes pass by

    ? "Slice-A-Day.com"
    ...sidenote: visual images of pie and cake
    ...sidenote: slice is a portion of a bigger piece...hmm

    ? "Share Your Slice On Marketing"
    ...sidenote: tagline that explains and supports vision

    ::: End Brainstorming List :::

    • I like "slice" because you just get quick and small chunks to read... just enough to evoke a thought, to make you think, or to leave you wanting more.

    -----------------------------------------------
    Maya Sunpongco
    Slice-A-Day.com
    your slice on marketing

    In The News:

    Nature.com (subscription)
    Mercury needs re-branding
    Nature.com (subscription), UK - 6 hours ago
    Results are in from Messenger, the spacecraft that swooshed past Mercury in January. To my great disappointment there’s no mercury mentioned in the results. ...

    The value of branding becomes patent
    Financial Times, UK - 20 hours ago
    By Patti Waldmeir in Shanghai More companies are filing for patents in China - and suing to enforce patent rights there - than anywhere else in the world, ...

    TechRadar.com
    LG pumps £28 million into re-branding the former NEC Arena in ...
    TechRadar.com, UK - 7 hours ago
    What Mobilereports that the arena's re-brand is expected to be active from autumn. LG claims that the deal will enable it to get their brand name in front ...
    LG renames Birmingham's NEC as 'The LG Arena' Mobile Today
    all 3 news articles

    Pro Life BC introduces its new branding
    B.C. Catholic Newspaper, Canada - 3 hours ago
    Director James Borkowski elaborated on some of the meaning behind the brand, saying, "A signal is a consistent message usually providing direction or ...

    Deciphering the importance of branding
    St. Louis Post-Dispatch,  United States - 12 hours ago
    By Richard Pachter Branding has become an important part of marketing — or has it? As a way to convey meaning and value, the practice of creating a unique ...

    Beware of Branding Success
    Branding Strategy Insider, FL - 17 hours ago
    Becoming the number-one brand in any market brings with it new, potentially fatal dilemmas. The first is prominence: getting to the top puts you directly in ...

    TEAC appoints new marketing head, announces re-branding campaign
    Current.com.au, Australia - 19 hours ago
    “We re-launched the brand, but [need to] re-build the brand in terms of consumer confidence, because TEAC has always been a Japanese brand, but because of ...

    Board meetings, combine clinics keep Murray on the road
    The Prairie Star, MT - 3 hours ago
    Murray said they also helped neighbor, Duane Olson, bring in his cows and get his branding done, as well as sort pairs and put bulls in with the herd. ...
    Great Falls producer faces stray chemicals in organic pea crop The Prairie Star
    all 2 news articles

    SMEs to get aid with branding, packaging
    Malaysia Star, Malaysia - Jul 2, 2008
    “Tesco will provide the market access with Limkokwing University contributing the expertise on design and branding,” SMIDEC chief executive officer Datuk ...

    Moneycontrol.com
    Titan kicks off re-branding exercise
    Daily News & Analysis, India - Jul 3, 2008
    MUMBAI: With a new brand philosophy in place and 10 collections of watches in the pipeline, Titan Industries Ltd is aiming to reinvent its flagship brand ...
    Titan to unveil new brand campaign with Aamir Khan Moneycontrol.com
    Aamir Khan to do Titan ‘Be More’ Fibre2fashion.com
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    branding - Google News


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