How to Manage Your Career Like a Business

Look upon yourself as a company with a product or service to sell. Understand your market and devise a dynamic marketing campaign, remembering that companies hire employees who offer them the best results and the best value for money.

Begin by identifying your skills, qualifications, and accomplishments. Adopt a customer-focused approach. What benefits and results can you offer employers? Are your skills marketable and up-to-date?

Employers are in the market for team-players and problem-solvers. They want to see evidence in your CV or resume of specific, quantifiable accomplishments.

Determine what additional skills you need to develop to make yourself more marketable. Take advantage of all opportunities for continuous learning and professional development.

Successful businesses win customers by developing a unique selling proposition. To give yourself a competitive advantage, analyse what other employees in your field are offering. It is not enough to emulate them; you must strive to differentiate yourself by offering something extra, something unique.

Try to assess yourself as objectively as possible in order to identify your marketable features. Analyse your performance appraisals and, if possible, enlist the help of a trusted friend or colleague to help you evaluate yourself.

Define and prioritise your short-term and long-term career goals.

Study recruitment websites and the appointments pages of newspapers to familiarise yourself with the current requirements of employers.

Your CV/resume should be fine-tuned regularly and kept up-to-date to enable you to make a swift and targeted response to any suitable job opportunity that arises.

Learn all you can about job search strategies, job-specific resumes, and professional interview techniques.

By adopting a planned and proactive approach, you will maximise your chances of landing the job that best fits your skills and personality, and increase the likelihood of achieving your long-term career goals.

Gerard McLoughlin, author of 'Four Minutes To Interview Success', has contributed career-related articles to hundreds of recruitment companies, websites and publications throughout the world, including: USA Today, JobBankUSA.com, US-Recruiters.com, etc.

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In The News:


Michigan Business Review - MLive.com

Washtenaw Contractors Association Career Expo hopes to attract ...
Michigan Business Review - MLive.com, MI - 17 hours ago
The peak between those two points was in 2000, when construction employment in July reached 211300, according to statistics from the state Department of ...

ZDNet Blogs

Things you’ve probably done this summer instead of work
ZDNet Blogs - 11 hours ago
Yet even those quietly plotting their escape might not have gotten far this summer, as the employment market struggled this summer, in part due to seasonal ...

Baby boomers find meaning in 'encore careers' at nonprofit groups
TMCnet - 5 hours ago
More than 750 people have found employment or housing in the four years he has managed the program. Nonprofit groups that want to capitalize on such ...

Ex-public servantdefends actions
The Australian, Australia - 9 hours ago
The inquiry was told Mr Flavell began discussions with private investors about the establishment of Careers Australia, a Brisbane training centre for ...

CMC considers charges against Flavell
Brisbane Times, Australia - 22 hours ago
The hearing, which began in July, has been told Mr Flavell began discussions with private investors about the establishment of Careers Australia, ...
Enough evidence to charge Flavell, inquiry hears ABC Online
all 5 news articles

"Get Hired" Career Program to Offer Insights on Jobs and Hiring ...
MarketWatch - Aug 22, 2008
... it will host "Get Hired," a careers program featuring Kelly Jensen, Omnicom Management Services, Mike Overby, Express Employment Personnel and Robert ...

NFF push to break down employment barriers
Stock and Land, Australia - Aug 26, 2008
"Under this new initiative, we're looking for constructive advice and insights we can apply to agriculture's experience – pairing ideal career opportunities ...

Native nonprofit to focus on green-collar careers
Indian Country Today, NY - Aug 25, 2008
The nonprofit is focusing on two main goals: educating the community and recruiting tribal members and veterans into training and employment nationwide. ...
Making the best of tough economic times Indian Country Today
all 2 news articles

Deccan Herald

Choices at the new career buffet
Deccan Herald, India - Aug 27, 2008
... century that indicated the startling possibility that students graduating then, would in their employment lives have seven Careers – Careers not jobs! ...

Police division: The Met at war
Independent, UK - 4 hours ago
... between two of their members that broke out yesterday into open warfare and threatens to bring a premature and ignominious end to both their careers. ...
careers employment - Google News

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