Personal Core Values: Your Key to Success and Happiness

Each of us has our own set of personal values; these are the things which we believe are important, which motivate us and to which we give priority. If I asked you what your personal values are, the chances are that you would struggle to find the answer. You would not be alone; in fact the majority of people would find it hard to answer this question satisfactorily.

The reality is that most of us are not fully aware of our own personal values. This is the same as saying that most people are not aware of what is important to them.

The problem is made worse by the fact that not only ourselves but also other people and other institutions have their own set of core values. People such as friends, partners and employers, each have values that have an effect upon us and our lives.

Consequently, we may find ourselves living our lives according to the values of other people instead of following our own values. For example, in the work place, you may find yourself following the values of your employer;- good timekeeping, increased production, profits, sales targets etc.. Yet how many of these values would you feel fitted with your own core values? Furthermore, if you spend your life meeting only the values of your employer, do you feel that would be a happy life?

Do you feel that meeting only the values of your employer would lead to a successful life? Well, that would be possible if you measured your success in terms of achieving targets set by your employer and gaining more pay or promotion as a consequence. But just look at how many people go through life with the feeling that true success is much more than earning money or promotion. People increasing measure success by other criteria. For most people, success is measured by something more than or other than financial gain. So for most of us, following an employer's values would not lead to what we feel to be a successful life.

This is not to say that the values of others are not important. They are important and it is important for us to recognise these values especially when they impinge or affect our own lives. However, it is more important for us to recognise our own personal core values.

It is by our own core values that we measure our success and happiness. It is they that tell us what is important in our lives.

As a Life Coach and counsellor, I encounter many people who are unaware of their own core personal values. I am able to undertake a values elicitation exercise with these people to help them discover their core values. The outcome of this exercise is often very revealing for them, it gives them an insight into what they really value and what motivates them. It can often indicate to them where their lives are not in accordance with their values and how they are striving to fulfil someone else's values. Usually, this is also a source of stress or frustration in their lives.

So I would recommend anyone who is looking to discover their own personal values in life to consider the services of a life coach. Your values really are your key to success and happiness.

Douglas Woods is a fully accredited Life Coach, teacher and counsellor. His website is dougwoods.com. Please feel free to visit, browse and find out more about his work.

In The News:


Times Online

WTA tour to allow on-court tennis coaching
Telegraph.co.uk, United Kingdom - Sep 4, 2008
On-court coaching will be allowed at all women's tournaments next season, apart from the four grand slams, in a move that will not please the ...
WTA to Feature On-Court Coaching Washington Post
WTA approves coaching during matches San Francisco Chronicle
WTA Tour allows on-court coaching next year The Associated Press
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Western Illinois sweeps Chicago State, McKay moves up in Western ...
Western Illinois University Athletics, IL - 1 hour ago
The win moves head coach Kym McKay up to the No. 3 spot in the Western Illinois coaching records for most wins with 72 (surpassing Jolene Vinson, 1993-98), ...
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USA Boxing national director of coaching Campbell steps down
ESPN - 23 hours ago
By Dan Rafael Less that two weeks after leading the US Olympic boxing team to its worst performance ever at the Beijing Games, national director of coaching ...

Washington Post

Beavers to face coaching legend today
Statesman Journal, OR - 13 hours ago
By Gary Horowitz • Statesman Journal It was a moment that speaks to the legend and longevity of Penn State coach Joe Paterno. When Lyle Moevao was asked ...
Fly Sweep leads to big plays for Rodgers, Beaver offense The Daily Collegian Online
Countdown to Beavers kickoff: A daunting challenge at Penn State The Oregonian - OregonLive.com
Penn State: Lions' flexibility tested by player suspensions Pittsburgh Post Gazette
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Boston College - Sound Off!
Atlanta Journal Constitution,  USA - 1 hour ago
Coaching: This team is extremely mentally tough and that’sa direct result of a mentally tough and confident coaching staff. We are going to be scary good in ...

Vols football: Cooper earns coaching staff's respect
Jackson Sun, TN - 13 hours ago
Cooper began preparing for a bigger role during the Vols' fall camp, but coach Phillip Fulmer was still concerned with his consistency during the offseason. ...

Patriots plan to adjust
Boston Globe, United States - 16 hours ago
His name was bandied about for head coaching positions. But in the biggest game of the season, Super Bowl XLII, the symphony of offensive precision the ...
Patriots Beat: McDaniels is back on the offensive MetroWest Daily News
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Patriots Josh McDaniels is the man with a plan The Patriot Ledger
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Woodbridge, Angelique give coaching to young players
Jakarta Post, Indonesia - 19 hours ago
Nine-time Wimbledon men's doubles champion Australian Todd Woodbridge and Indonesia's former No. 1 player Angelique Widjaja shared tennis tidbits and ...

Math wiz plans special coaching to raise funds
Times of India, India - 23 hours ago
"That will be my small contribution," said Anand who runs the "Super 30" classes for 30 poor IIT aspirants and provides them free coaching, food and lodging ...

Golden prospect: Van's the man to get Britain back on track
Independent, UK - 51 minutes ago
I felt we needed a higher level of coaching input across the board and Dave wasn't able to give that." Indeed not. Collins was never an athletics coach or ...
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