Starbucks Coffee Company

Starbucks Coffee Company was founded in 1971 by three businessmen in Seattle, Washington who had a love for coffee and tea. It was important to them that the city of Seattle to have access their coffee.

The Starbucks Coffee Company grew slowly but by 1981 had 4 retail stores and a roasting plant that sold whole bean coffee in Seattle only.

By 1983 the marketing manager had a vision of re-creating the magic and romance behind the Italian coffee bar and wanted to test out the concept of selling espresso by the cup. When Starbucks Coffee opened its 6th store in downtown Seattle, the idea had become a hit. Within 2 months the new store was serving over 700 customers a day and it was selling 3 times more than the whole bean locations.

In 1987, the owners of Starbucks Coffee Company decided to sell their coffee business along with the name to a group of local investors for $3.7 million.

The new investors were told that they would open 125 Starbucks coffee stores in the next five years. Starting from a base of 17 stores in 1987, the company expanded rapidly to Vancouver, Portland and Chicago.

By 1991 Starbucks had expanded into the mail-order catalogue business, licensed airport stores and expanded further into the state of California.

In 1992 the company went public and after the initial public offering, Starbucks continued to grow at a phenomenal pace that no one had ever seen in the coffee world before. By 1997 the number of Starbucks Coffee stores grew tenfold, with locations in the US, Japan and Singapore.

Starbucks initiated several successful product and brand extensions including offering coffee on United Airlines flights. They also began selling premium teas through its Tazo Tea Company and offering people the option to purchase starbucks coffee online to enjoy at home.

They began distributing whole bean and ground coffee to supermarkets through an agreement with Kraft Foods. They also produced premium coffee ice cream with Dreyers. Starbucks even sold CDs in its retail stores.

Starbucks began turning its name into a household word not through advertising but through word of mouth. In fiscal 2004, Starbucks opened a record 1,344 stores worldwide. The once small regional roaster, Starbucks Coffee Company, now has more than 9,000 locations in 34 countries serving over 20 million customers a week.

Copyright © 2005 Perfect Coffees.com. All Rights Reserved.

This article is supplied by http://www.perfectcoffees.com where you can purchase starbucks coffee online, tea, cups, mugs, coffee makers, delicious desserts and sugar free desserts online. For a free monthly coffee newsletter with articles like these go to: http://www.perfectcoffees.com/newsletter.html

Wendy's Raises Its Coffee Profile
Wall Street Journal - 1 hour ago
By JANET ADAMY Wendy's International Inc. is pushing further into specialized coffee drinks with a major new coffee program in Mississippi and iced-coffee ...

Cup of coffee (or 2 or 3) is not so bad after all
Detroit Free Press, United States - 21 hours ago
We like our caffeine, specifically in coffee, so much surely it's gotta be bad for us. Well, yes and no. Here are some of coffee's contradictions. 1. ...

Coffee protects women from cancer of the uterus: Study
NDTV.com, India - Sep 6, 2008
PTI Japanese researchers have discovered a good reason for women to drink coffee, they say it protects them from cancer of the uterus. ...
Exercise may cut risk of various cancers Tehran Times
Regular exercise can cut cancer risk Times of India
all 15 news articles

Times Online
'Drug-smuggling' Tory MP forced to eat coffee whitener
Independent, UK - Sep 5, 2008
The MP, who was hiking through jungles with a friend, was released only after he was forced at gunpoint to swallow handfuls of Coffee-mate – which resembles ...
Coffee-loving MP Michael Fabricant mistaken for cocaine trafficker Times Online
Tory MP Michael Fabricant forced to eat coffee whitener at gunpoint Telegraph.co.uk
Cocaine, Coffee & The British MP ShortNews.com
The Sun - guardian.co.ukall 63 news articles

Caffeine buzz: Rider makes most of coffee fixation
St. Joseph News-Press, MO - 2 hours ago
by Rick Dunaway When he’s not spending time in the saddle during seemingly endless training sessions, Danielson keeps busy with his own line of coffee. ...

Coffee Growers Are More Important Than Coffee Makers
Corsavoo.com, France - 4 hours ago
Globally, the coffee beans are grown in over 70 countries, only with an output to make it the world's second largest commodity in dollar volume only after ...

Community Coffee's Louisiana Plant Still Shut, Awaiting Pwr
CNNMoney.com - Sep 4, 2008
Community Coffee Company's roasting plant in Port Allen, Louisiana , remains without power after Hurricane Gustav struck the state Monday, the Baton Rouge ...
Lessons Learned: This Time, New Orleans VARs Were Ready CRN
Our Views: A hard hit in Louisiana 2TheAdvocate
all 1,622 news articles

VietNamNet Bridge
Ministry needs VND32.8 trillion for coffee bean
VietNamNet Bridge, Vietnam - 13 hours ago
The goal is to have 50-70 percent of Vietnamese coffee beans to be traded at international transaction floors and 10-15 percent to be consumed locally by ...

Fylde mayor to have a coffee for cancer
Blackpool Citizen, UK - 13 hours ago
By Tyrone Marshall » Fylde’s first citizen will be one of thousands of people having a special cup of coffee on September 26 as part of a Macmillan Cancer ...
Time to put the kettle on Harborough Mail
all 2 news articles

Your Memories - We were all in the coffee house joking around when ...
Scotsman, United Kingdom - Sep 6, 2008
"On a Sunday, we would go to the West End Coffee House, on Shandwick Place, where they would occasionally put on a jazz set and you could buy a cup of ...

Wind Chimes and more...

Windchimes for great gifts!

11 Effects of Caffeine on The Body