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11 Things You MUST Know Before Hiring a Copywriter!

If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More

Kick-Start Your Juices

Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More

Can Honest Copywriting Succeed?

I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More

3 Reasons why Content is Still King

Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More

Fill Your Readers with Confidence

Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More

The Write Way To Grow Your Business

Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More

Step One for Copywriters: Understand WHAT to Say

Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More

Welcome Informed Criticism of Your Work

When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More

Dont Be Satisfied With Your First Draft

Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More

Four Things Every Web Site Headline Must Do

As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More

In The News:

Increase Profits Online By Using SEO Copywriting
dBusinessNews Los Angeles (press release), CA - May 15, 2008
For example: I want to write an article about SEO Copywriting and post it on ezine. I will write the article in such a way that all the keywords for my site ...

New Services Approach at Masterpapers.Com
RushPRnews.com (press release), Canada - 23 hours ago
Masterpapers.com has set underway a new service to help writers prepare quality articles, resumes, content writing and copywriting. ...

Ray Edwards, Copywriter Recommends Darrel Hawes To Business Owners ...
PR Web (press release), WA - May 16, 2008
Well-known copywriter and marketer Ray Edwards recommends the copywriting services of Darrel Hawes. Darrel is a student of Ray Edwards and has also been ...

Sail World
Advertising just ain’t what it used to be
Sail World, Australia - May 16, 2008
ICI Terylene and Vectis are to be congratulated on a few well-placed stickers and some snappy copywriting: 'A superior range of cloths that every yachtsman ...

How to Make an Emotional Connection Through Your Copywriting
American Chronicle, CA - May 5, 2008
"But how do you do it?" That was a question I was asked by a prospective client the other day. While he was a good writer, he was frustrated with trying to ...

New Professional Copywriting Service Ups the Ante For Unique ...
Emediawire (press release), WA - May 1, 2008
It's these kinds of proven results that Priceless Writers now bring to the professional copywriting services market for their clients. ...

New Report Helps Freelancers Put an End to Low-Paying Work
PR Web (press release), WA - May 14, 2008
The company's landmark e-book, "Stop Wishing and Start Earning: A Low-Risk Plan to Escape 9-5 and Launch a Profitable Copywriting Business," shows aspiring ...

Copywriting Techniques Across Industries
MarketingProfs.com (subscription), CA - Apr 21, 2008
I have a background doing freelance copywriting for article and white paper marketing in high tech, but I am trying to move into biotech. ...

Marketing Manager
Third Sector (registration), UK - May 14, 2008
... successful marketing activities or campaigns, you will also have experience of brand management and have strong writing, copywriting and editing skills.

Brafton
Outsourcing SEO 'saves time and adds value'
Brafton, MA - May 14, 2008
Last year, advice published by Marcutting Edge suggested that companies should consider outsourcing the copywriting aspect of their SEO endeavors. ...

copywriting - Google News

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