10 Tips for Writing Web Copy -

Home
>
Copywriting
>
10 Tips for Writing Web Copy

10 Tips for Writing Web Copy

One of the most important aspects of a website today is the webcopy - sometimes called the sales letter.

In days gone bye, banners and graphics were all important but now it's the words that do the selling.

This short article will give you some pointers about writing good webcopy.

You must know your target audience. How old are they? are they married? single? professional people? etc

You must know your product or service inside out. From this knowledge you will be able to list all the features of the product and from the features all the benefits. You sell by quoting the benefits - NOT the features.

You must be able to come up with a Unique Selling Propostion (USP)- that is the outstanding reason or benefit why your product or service is better than your competitors.

You must know what your Most Wanted Response is (MWR)- i.e. do you want your visitor to order your eBook, or join your newsletter,or download a free report?

Your ability to write good, interesting headlines may be critical to your success. It is said that 8 out of 10 visitors will only scan your headline and if it doesn't interest them, they click away. Tests have established that one headline can be 18 times more successful than another headline.

For your body copy you could discuss a problem (which your product or service will solve) or tell a story. We all like to read stories - don't we? Use small words and small paragraphs. Write as if you are telling your best friend something she/he is desperate to know.Use plenty of white space as this makes your text easier to read.

Place your guarantee in a prominent position - don't hide it in a PS at the bottom of your webpage.Be clear what it is i.e. 30 days no questions asked, or maybe 90 days...Whatever it is, make sure that your visitor knows about it.

Testimonials must also be placed near the top of your webpage as this can give greater credibility to your product or service.

Be precise when you get to the close and you're asking for your MWR. Make sure your visitor knows exactly what to do.

So you have written your webcopy and it's not as successful as you hoped.

What do you do then?

You change something - I would change the headline first and track the results. If it is still unsuccessful then change the headline again and track the results. Change and track until you have the winning combination.

The short version of the Coywriters Formula is :

A. for attract i.e. get your visitors attention

I. for interest i.e. keep their attention

D. for desire i.e. make them want your product or service.

A. for action i.e. get a response - get your Most Wanted Response!

As you visit websites look for eye-catching headlines or phrases which interest you. Look keenly at the subject lines of emails even spam! When something impresses you, make a note of it in a "swipe file". This is a file where you can turn for inspiration when the ideas are not comimg.

About The Author

To find other tips, advice, together with tools and resources to help your web marketing business visit http://www.affiliate-resources.net

In The News:

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.bizcommunity.com/Job/196/15/85649.htmlcid=1276777176ei=C0U1Sf3HEqGO6AOh0pChDQusg=AFQjCNGkejKuqCXtCR_GercYmA-BbmBGZwSearch bCopywriter/b/SEO/PPC/abrfont size=-1font color=#6f6f6fBizcommunity.com,nbsp;South Africanbsp;-/font nobr7 hours ago/nobr/fontbrfont size=-1Excellent opportunity for a Search bCopywriter/b to join a large media planning and buying agency. Ideally you will have worked on a variety of clients with b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.bizcommunity.com/Job/196/16/85655.htmlcid=1276777176ei=C0U1Sf3HEqGO6AOh0pChDQusg=AFQjCNGltAJ2nebwyLKTP2pcI5E7KeekUASearch Engine Optimisation Consultant/a font size=-1 color=#6f6f6fnobrBizcommunity.com/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.bizcommunity.com/Job/196/15/85648.htmlcid=1276777176ei=C0U1Sf3HEqGO6AOh0pChDQusg=AFQjCNGIa6pZJ0Sy49UDUnCRePiyCaMYwASearch Manager/SEO Manager/a font size=-1 color=#6f6f6fnobrBizcommunity.com/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.bizcommunity.com/Job/196/15/85657.htmlcid=1276777176ei=C0U1Sf3HEqGO6AOh0pChDQusg=AFQjCNFbbPCdhTEoMVFIVQfVQ4B6ieWOMgSEO Assistant/Search Executive/a font size=-1 color=#6f6f6fnobrBizcommunity.com/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1276777176hl=ennobrall 4 news articles/nobr/a/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.prlog.org/10148045-dell-coupons-and-promo-codes-offered-by-copywriting-web-site.htmlcid=1275587161ei=C0U1Sf3HEqGO6AOh0pChDQusg=AFQjCNEEixqClR8_ejid-euwFVd5MqmW5gDell Coupons and Promo Codes Offered By bCopywriting/b Web site/abrfont size=-1font color=#6f6f6fPRLog.Org (press release),nbsp;Romanianbsp;-/font nobrNov 28, 2008/nobr/fontbrfont size=-1PRLog (Press Release) – Nov 28, 2008 – Power Communications, the online bcopywriting/b firm, is offering clients and visitors Dell coupons and promo codes. b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.prlog.org/10147775-abandoned-online-shopping-carts-topic-of-marketing-podcast.htmlcid=1275587161ei=C0U1Sf3HEqGO6AOh0pChDQusg=AFQjCNGSTKiQPnTneBKspQxWRPaSQJOw9QAbandoned Online Shopping Carts Topic of Marketing Podcast/a font size=-1 color=#6f6f6fnobrPRLog.Org (press release)/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1275587161hl=ennobrall 2 news articles/nobr/a/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.ibtimes.com/prnews/20081113/a-timely-new-book-for-the-recession-how-to-get-a-successful-business-website-built.htmcid=1269820220ei=C0U1Sf3HEqGO6AOh0pChDQusg=AFQjCNH12aZJMMJlDUTVjKSW1U_MSUHksgimg src=http://news.google.com/news?imgefp=asbRJh_95FoJimgurl=www.ibtimes.com/data/prnews/18892.jpg width=53 height=80 alt= border=1brfont size=-2International Business Times/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/VistaPrint-Takes-Creative-Services-Online/story.aspx%3Fguid%3D%257B83D2EEC4-DDE8-4E31-921C-C93191EBF4FB%257Dcid=1269820220ei=C0U1Sf3HEqGO6AOh0pChDQusg=AFQjCNEkrQBw-eHKt_Whe6rv7BWW9UrQiwVistaPrint Takes Creative Services Online With Website Design/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobrNov 13, 2008/nobr/fontbrfont size=-1Website design integrates VistaPrint#39;s renowned creative and bcopywriting/b services with the company#39;s first electronic product. b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.prweb.com/releases/businesswebsite/book/prweb1609524.htmcid=1269820220ei=C0U1Sf3HEqGO6AOh0pChDQusg=AFQjCNFoJ8I14MW9Ol5aQnVnE2UGS9jlkwA Timely New Book for the Recession - How to Get a Successful b.../b/a font size=-1 color=#6f6f6fnobrPR Web (press release)/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1269820220hl=ennobrall 14 news articles/nobr/a/font/div/font/td/tr/table

copywriting - Google News