|
|
|
|
|
|
|
|
Power Words And Phrases
I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence.
You can generally find alot of "power phrases" when reading good sales copy. I usually keep a notebook nearby so that whenever I come across a line or a phrase that I Iike in sales material, I write it down for possible future use.
They are also great for writers block too. When I am stuck in the middle of writing, I'll usually refer to my power phrases, and the next thing I know, the sentences sometimes start writing themselves.
Some examples of the power phrases I use include:
"Listen closely..."
"As you may already know..."
"Now, I don't know about you..."
"Well, I've got news for you..."
"Let me explain..."
"And best of all..."
"In fact..."
"Here's the bottom line..."
"Quite frankly..."
"Now, I know what you're thinking..."
"Take a deep breathe and relax..."
"The answer is yes..."
Power phrases can be used to grab and hold people's attention so that they keep reading. Some may even call these "hypnotic" phrases.
Even single words can invoke a reaction in some people that can be used to add "punch" to your sales material. I call these power words. Some power words to use in your marketing include:
Free, Powerful, Incredible, Easy, Shocking, Cheap, Revealed, Best, Uncovered, Hidden, Proven, Results, Revolutionary, Profits, Fantastic, Inside, Learn, Enhance, Hottest, New, Improved, Unbelievable, Ultimate, Offer, Master, Scientific, Private, Breakthrough, Save, Guaranteed, Tricks, You, Love, Limited, Special, Secrets
You can use power words to add punch to a headline, sentence, a short ad, or whatever fancies you.
Those are just a few of the power words and phrases that I have collected over the years.
Do yourself a favor:
Another power phrase...?
No really... do yourself a favor:
Always keep a notebook nearby and look out for words or phrases that capture your attention in sales material. Then write it down. If it captured your attention, it's sure to capture other people's attention too.
And over time, you'll have plenty of power words and phrases to choose from when writing your sales material.
They sure make life alot easier...
And profitable too!
Al Martinovic publishes a popular internet marketing newsletter at http://www.milleniummarketers.com and runs a successful home business at http://www.ineedsmokes.com
Wind Chimes and more... Web marketers: have you figured out that article marketing is... Read More Ripped content: well the term itself is self explanatory. Content... Read More Freelancing is a competitive business, especially in today's fast-paced, e-focused... Read More A few weeks ago I wrote some copy for a... Read More Your goal is to land a few nice, secure freelance... Read More Hone your writing skills to project a more professional business... Read More As with any business, becoming a freelance business plan writer... Read More Writers write just like painters, paint on canvas. This is... Read More Lets start with copyright infringement.It is easily explained as copying... Read More It is important in this new paradigm of political correctness... Read More Most of us spend our days persuading others to buy... Read More You've identified the benefits you offer your customers, but how... Read More If you own a shop in the middle of the... Read More Why Some People's Ads Almost Always Make MoneyDiscover the Master... Read More You can turn your $200 fee to write a press... Read More 1) Don't just hire a good designer. Hire someone who... Read More It doesn't matter if you're writing an article, a newspaper... Read More The difference between good copy and great copy is the... Read More As a freelance copywriter in New York, your work is... Read More This is a question that can be answered in a... Read More WHAT'S THEIR PROBLEM?How do you begin a dialogue with a... Read More If you write for a living, you deal with deadlines.... Read More l. Introduce yourself to the editor of your local newspaper.... Read More It's a common approach to writing copy. You begin by... Read More Just as great fiction is an art, so is great... Read More
Windchimes
for great gifts!
How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants
Is Your Content Provider Selling You Ripped Content?
Increase Freelance Sales With an Online Resume!
Getting Over Copy Shock
How To Find Freelance Copywriting Jobs
The Write Way To Grow Your Business
How You Can Become A Freelance Business Plan Writer
To Start Making Cash from Your Online Writing, You Must Draw Blood First
Copyright, Copyrighting, and Online Copyright Abuse - Save Yourself the Headache by Reading This!
Bullshit Avoid the use of the word Bullshit
Better Copy: The Interview is the Key
Writing Benefit-Driven Web Copy ? 4 Steps to More Sales
Why Your Advertising Copy is not the Most Important Part of Your Ad
Can 97% of Netpreneurs be Wrong?
Sowing the Seeds of Opportunity: How to Multiply Your Freelance (Writing) Work
9 Tips for Great Design of Your Marketing Materials
How To Write Headlines That Grab Your Prospects Attention
Three Tips For Magnetizing Your Copy
How To Become A Freelance Copywriter In New York
Can Anyone Succeed as a Freelance Copywriter?
Finding Your Clients Business Problem Leads to Better Copy
When Panic Attacks Writers
How to Write for a Paper or Magazine
Are You Asking the Right Questions in Your Copy?
Its Time To Start That Swipe File
Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven-sent and Hack
If you're hunting for a good freelance copywriter and have... Read More
8 Reasons to Outsource Your Copywriting
Thinking of hiring a staff writer? Think again. Below, I... Read More
Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting
Looking to chuck that full-time job for a life of... Read More
Quotations as Expressions in Life
Quotations are expressions, usually in the spoken form or in... Read More
Power Words And Phrases
I like to use power phrases when writing sales material.... Read More
Finding Your Clients Business Problem Leads to Better Copy
WHAT'S THEIR PROBLEM?How do you begin a dialogue with a... Read More
Dont Be Satisfied With Your First Draft
Sometimes it's a struggle to figure out what's the best... Read More
Copyright, Copyrighting, and Online Copyright Abuse - Save Yourself the Headache by Reading This!
Lets start with copyright infringement.It is easily explained as copying... Read More
A Quick Free n Easy Content Writing Course
I do not pretend that a one-stop shop solution to... Read More
13 Steps to a Slippery Slope Online Sales Letter
Many of the solo professionals whom I coach are people... Read More
How To Make A Career Out Of Copyediting And Proofreading
Do you possess the qualities of a good proof reader?... Read More
Copywriting Tricks: Nailing the Voice
Professional copywriters are well-familiar with what's commonly referred to as... Read More
Advice for Copywriters: How to Win the Freelance Bidding War
Are you a freelance copywriter working from home? If so,... Read More
The Secret to Web Copywriting Gurudom
Have you seen those copywriting gurus, working it on the... Read More
To Start Making Cash from Your Online Writing, You Must Draw Blood First
Writers write just like painters, paint on canvas. This is... Read More
Custom Writing Services: Market Overview
Market identification Custom writing services market is a sector of... Read More
Pulling Sales with Your Ad Copy
One of the best marketing tools available to your internet... Read More
Calls-To-Action: Making Them Fit Makes All the Difference
It was going so well, so what happened? Many copywriters... Read More
Should You Use Testimonials When You Create A Web Site?
You've probably seen web sites with testimonials - they can... Read More
How To Test The Body Of Your Sales Copy For Weaknesses
Your sales copy is the life source of your business.... Read More
The Power of Saying You Can
If you have children, you will doubtless remember saying to... Read More
How to Negotiate Rates with a Freelance Copywriting Expert
Lots of people who seek out my copywriting services are... Read More
Top 3 Rules for Writing Effective Copy
One thing all successful Internet marketers have in common is... Read More
7 Easy Tips on How to Improve Your Sales Letter Instantly
Would you like to get more sales from your online... Read More
Common Mistakes That Can Kill Your Web Copy
Sometimes learning what not to do is as important as... Read More
Copywriting |