|
|
|
|
|
|
|
|
Write Hard-Hitting Headlines With Magic Words That Sell
Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that make or break a headline respectively. If you think you have tried them all, check this out....
TOP 9 POINTS TO FOLLOW:
1. Stress on ADVANTAGE, RESULT, BENEFIT, PLEASURE, or VALUE
2. EMOTIONAL headlines that make people excited, scared or curious yield BETTER results
3. Your headline must be BELIEVABLE
4. Grab your customer's attention - set the TONE of the offer
5. Your customer should be able to FIND what he is looking for in your headline
6. Put your headline in QUOTATION marks. Studies show a headline attracts 28% MORE attention in quotes.
7. Begin each word in your headline with CAPITALS.
8. Headlines should ideally be within 35 to 40 words.
9. Your headlines should be in ACTIVE VOICE.
Things to Avoid:
1. Using the word "Cheap" in a headline or sales copy is not advisable. Instead of "Cheap" use "Rock Bottom Price", "Inexpensive" or "Incredible Low Price" etc.
2. DON'T USE ALL CAPITAL LETTERS
3. Don't use excessive punctuation!!!!!!!!
4. Don't try to get "everyone's" attention with the headline. - PRACTICE "target marketing"
5. Don't start a headline with a VERB.
Use these magic words in your headlines to attract attention immediately:
YOU
YOUR
FREE
BONUS
GUARANTEE
PROVEN
RESULTS< /p>
RISK-FREE
EXCLUSIVE
AMAZING
SENSATIONAL
BREAKTHROUGH
SECRETS
URGENT
AT LAST
FINALLY
JUST ARRIVED
ITS HERE
LATEST
FIRST
NEW
DISCOVER
REVEALED
MASTER
LAST CHANCE
HURRY
NOW
LIMITED OFFER
PROFIT
MONEY
MORE
BETTER
HIDDEN
REWARDS
FAST
W ANTED
YES
Ipsita Mukherjee is a freelance web copywriter.
3x24 - Your Newspaper and News Magazine, Germany - Aug 26, 2008
by Ray Edwards If you’re an employed copywriter, you can make a little or a lot of money depending on your skill level and how well you advertise yourself. ...
Corsavoo.com, France - Aug 26, 2008
And it is often so obvious, many copywriters forget about it. Or ignore it. Or do not pay enough attention to it. No, it's not having great bonuses. ...
PR Web (press release), WA - Aug 25, 2008
Monthly Copywriting Genius (www.monthlycopywritinggenius.com), a publication by AWAI (American Writers and Artists Institute), which focuses on top direct ...
3x24 - Your Newspaper and News Magazine, Germany - Aug 24, 2008
This article will specifically cover the sales letter because of its greatest impact, especially if you decide to do SEO copywriting. ...
AdAge.com (subscription) - Aug 24, 2008
By Lenore Skenazy Coca-Cola. I think we can all agree that's a pretty good brand name, right? It's not just the billions of ad bucks behind it. ...
3x24 - Your Newspaper and News Magazine, Germany - Aug 26, 2008
The copywriter’s job is to improve response to an offer. If your offer hasn’t produced any sales yet, what can be improved? Professionally written sales ...
Promotion World (press release), CA - Aug 26, 2008
That's why copywriting has achieved a prominent role in achieving the desired search engine ranking. The SEO copywriting is a well-grounded technique that ...
American Chronicle
American Chronicle, CA - Aug 26, 2008
AJ Vanderhorst owns Words w/ Verve, a freelance copywriting business. He grew up reading compulsively and writing numerous articles and stories. ...
3x24 - Your Newspaper and News Magazine, Germany - Aug 26, 2008
Sure… it’s pretty basic psychology, but it’sa great weapon in your copywriting arsenal. Mark Joyner talkes about this phenomena in his book Mind Control ...
American Chronicle
American Chronicle, CA - Aug 25, 2008
AJ Vanderhorst owns Words w/ Verve, a freelance copywriting business. He grew up reading compulsively and writing numerous articles and stories. ...
Wind Chimes and more... How can you gain credibility and exposure for you and... Read More I have been in the ad game for a long,... Read More Pretty or elegant? Good or scrumptious? Nice or delightful? There... Read More 1) Don't just hire a good designer. Hire someone who... Read More Do you ever have brilliant ideas for articles, books or... Read More Many of us have been asked to write an article... Read More If you have done your homework then you are ready... Read More Grab 'em and don't lose 'em. Every marketer knows that... Read More Quotations are expressions, usually in the spoken form or in... Read More It's true, we were all taught in school to express... Read More When you're writing or evaluating copy for a B to... Read More Back in the late nineties, the phrase 'Content is King'... Read More As a professional contractor who wears many hats, you owe... Read More Perhaps the most important benefit in the material that follows... Read More Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will... Read More Do you possess the qualities of a good proof reader?... Read More Ask any copywriter what the first commandment of copywriting is... Read More Subhead..How to bundle for valuable results without devaluing your productI... Read More If you have children, you will doubtless remember saying to... Read More One of the keys to writing good marketing copy is... Read More Hone your writing skills to project a more professional business... Read More As with any of the performing arts, an effective voiceover... Read More When you want to sell something?anything? you need to first... Read More Once a upon a recent time in a galaxy not... Read More The art of writing profitable classified adsEverybody wants to make... Read More
Windchimes
for great gifts!
Promote Your Business and Get Paid for Doing It!
Some Copy Tips From An Old Hand
?Super Adjectives? Boost the Power of Your Copy
9 Tips for Great Design of Your Marketing Materials
What a Ghostwriter Can Do for You
7 Formulas for Articles That GET READ!
Making Your Purpose Your Business Step #4 - Organizing & Developing Online Content
Five Keys To Leaner and Meaner Copywriting
Quotations as Expressions in Life
Is Your Web Copy Plain Talk?
Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them
3 Reasons why Content is Still King
Copywriting: Drafting Rules for Professionals
Top 8 Techniques - Secrets - Create Ad Copy For Your Business To Sky Rocket
3 Steps To Better Sales Copywriting
How To Make A Career Out Of Copyediting And Proofreading
Segmenting Your Target Audience Through Your Copywriting
Buy My Book for $27 and Ill Give You Bonuses Worth a Gazillion Dollars!
The Power of Saying You Can
Your USP is Useless
The Write Way To Grow Your Business
Writing Copy for Voiceovers
Who is Your Customer?
Beyond Once Upon a Time: Fairy Tales arent the Only Thing Needing Catchy Openings
Art Of Writing Profitable Classified Ads
Professional Copywriting Services - How to Provide Your Own
Just because you're running a small business doesn't mean you... Read More
Dont Forget The Copywriting
Copywriting And Content CreationOne of the most important, but often... Read More
Kick-Starting Body Copy
Several correspondents to our newsletter, AdBriefing, say that they are... Read More
Boost Your Conversion Rate In Three Steps
When I critique, edit or rewrite sales copy, I discover... Read More
Copywriting: Engage Prospects By Involving Their Senses
Imagine a bland, colorless existence. Where food had no taste,... Read More
Tomorrow?s Clichs Today
I went to Google and entered a couple of different... Read More
How You Can Find Freelance Children?s Writing Positions That Will Last
Freelance children's writing positions are always advertised. Rather, the schooling... Read More
Fill Your Readers with Confidence
Site visitors generally stay with you for as long as... Read More
How To Be Creative
Network marketing is an art as much as it is... Read More
Discover Your Creativity
You have a choice. Do you want to be constructive... Read More
Copywriting Makeover: Making An Emotional Connection - Part 2 of 2
In part one of this article series we began looking... Read More
13 Steps to a Slippery Slope Online Sales Letter
Many of the solo professionals whom I coach are people... Read More
Dissolving Buyer Scepticisim ... A Lesson In Copywriting
When making a purchasing decision, people have their "rip off... Read More
?Super Adjectives? Boost the Power of Your Copy
Pretty or elegant? Good or scrumptious? Nice or delightful? There... Read More
Top 7 Things To Do Before You Hire A Copywriter
Now that you've decided to hire a copywriter, how do... Read More
Freelance Writing As A Career
Most people would love to make a living from freelance... Read More
Finding Your Clients Business Problem Leads to Better Copy
WHAT'S THEIR PROBLEM?How do you begin a dialogue with a... Read More
A Copywriters Rant: Either You Get it, Or You Dont
Today I am having a rant inside of my own... Read More
How To Write Headlines That Get Attention
No doubt, the headline is the most important part of... Read More
3 Steps To Better Sales Copywriting
Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will... Read More
How Cliffhanger Paragraphs Capture Readers
About 50 years ago, movie serials kept theater crowds coming... Read More
7 Big Ticket Copywriting Secrets I Learned from Ted Nicholas
I recently sponsored and attended Joel Christopher and... Read More
3 Steps to Great Copy
Nothing irritates me more than being told that there are... Read More
How To Write Powerful Headlines
I want to tell you how I go about writing... Read More
Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting
Looking to chuck that full-time job for a life of... Read More
Copywriting |