Top Ten Brainstorming Techniques for Business Success

We experience creativity every time a fresh idea pops into our minds. We recognize creative imagination in everything from a pastel painting to a business plan. By trying these ten tips, you will discover some amazing creative abilities that may surprise you.

1. Substitute someone else's perspective for yours. How would a teacher, lawyer, actor, artist, explorer, journalist, psychologist, engineer, homemaker, child, or accountant approach your idea or subject? Don't know? Ask them!

2. Look at your idea through the eyes of a critic. For each idea, make a list of all criticisms that may arise. Try to develop as many solutions as possible for overcoming obstacles or repairing weaknesses in your idea.

3. Connect your idea to other worlds or fields. Look at the worlds of Politics, Art, Science & Medicine, Hollywood, The Ice Age, Astronomy, Astrology, Ballet, Animation, The Army, Asia, Teaching, Music, Europe, and the like. Can you make an analogy, and what ideas can you draw upon from these fields and worlds?

4. Magnify your idea. What can you do to enlarge, expedite, extend, strengthen, exaggerate, dramatize, or improve your idea?

5. Simplify your idea. Can you condense, trim down, compact, minimize, or narrow your idea?

6. Change your idea. Modify the name, color, sound, shape, form, function, smell, taste, and properties of your idea.

7. Make your idea meet the needs and wants of the masses. Does your idea meet the basic needs and wants of more comfort, money, food, shelter, time, space, convenience, attractiveness, health, and beauty? If not, alter your idea to meet one if not all of these needs and wants.

8. Add more value. What will add more value? Add extra features, durability, safety, thickness, accuracy, guarantees, uses, and freebies.

9. Examine what others have done. Emulate professionals and experts who have had great success with a similar idea or product. Are you facing a problem that has already been solved? Use the past as a tool for experimentation and learning.

10. Flip a coin. When you cannot make a decision, flip a coin. Once the coin falls, use your intuition and gut to make a decision. If you feel comfortable with the result, go with it. If you feel uncomfortable with the coin toss, make the opposite decision.

About The Author

Bea Fields, Southern Pines, NC, USA; bea@fivestarleader.com

http://www.fivestarleader.com

Bea Fields is an Executive Coach and a Certified Guerrilla Marketing Coach. She is also a Consultant, Trainer, Public Speaker and author of the Five Star Leader e-course. Her area of expertise is that of Leadership Development and Marketing for Executives, Managers, Small Business Owners, and Political Leaders.

In The News:


Creativity blossoms
Boston Globe, United States - 7 hours ago
... 35 wooded acres off Sunset Rock Road, on Wednesday celebrated the grand opening of its newly completed Dahod Center for Community and Creative Learning. ...

Times Online

Wave of creativity
Times Online, UK - 13 hours ago
The evolution of Tuath/North is more akin to a creative journey than a straightforward self-build experience. “Around 10 years ago we saw the site in a ...

Tour de Fat bicycle parade rolls on creativity, sustainability
The Coloradoan, CO - 1 hour ago
Mateo Kowal, the Tour's creative director, said the event combines festivity with awareness. "It's about your more fun self, your more whimsical self, ...

For some, creativity just comes naturally
Carson Times, NV - 3 hours ago
Shannon O'Keeffe and her husband, Demian, seem unstoppable with their ideas and their creative energy. And the eclectic collection of "stuff" people give ...

Creativity, business conflict at Art Hop
BurlingtonFreePress.com, VT - 4 hours ago
By Adam Silverman, Free Press Staff Writer • September 7, 2008 The poster featured a photograph of a plastic baby doll, its eyes open, covered in a blanket ...

Businesses need creativity to prosper in hard times
Dayton Daily News, OH - 7 hours ago
By Alexandra Hazlett DAYTON — A hard economy means businesses need to be more efficient, and sometimes creative in the ways they cut costs and run their ...

That's the spirt: New jobs can stir creativity
Fresno Bee (subscription), CA - 6 hours ago
Fresno City college coach Tony Caviglia told The Bee last week that if he wasn't a football coach he'd want to be a winemaker. Which got The Local Scene ...

Aurora’s FAMFest provides venue for artists to show value of ...
Grand Island Independent, NE - 10 hours ago
"I think everybody has hidden creativity and often you don't have the opportunity to express it," Eckerson said. She said having this venue for FAMFest is ...

Creativity, courage needed in 1918 — just as they are now
Milwaukee Journal Sentinel, WI - 15 hours ago
In a time of economic stress, he took steps that demonstrated both political courage and creativity. As we experience similar stress today, ...

Washington Post

Beanie's injury tests Buckeyes' depth, creativity
ESPN - Sep 4, 2008
... so let's see how he handles the spotlight I've gotten more than a few e-mails from Buckeyes fans criticizing a lack of creativity among the coaches, ...
Video: Terrelle Pryor Might Play in Ohio State Opener AssociatedPress
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