Sales Marketing: 10 High Impact Ways To Improve Your Customer Service

If you want to last a long time in business and succeed, you must learn how to make your customers happy.

You have to know who are your customers, what they want and keep in touch with them and their needs.

Let me suggest to you 10 ways to succeed in doing this.

1. Stay in contact with customers on a regular basis. Offer them a free e-zine subscription. Ask customers if they want to be updated by e-mail when you make changes to your Web site. After every sale, follow-up with the customer to see if they are satisfied with their purchase.

2. Create a customer focus group. Invite ten to twenty of your most loyal customers to meet regularly. They will give you ideas and input on how to improve your customer service. You could pay them, take them out to dinner or give them free products.

3. Make it easy for your customers to navigate on your web site. Have a "FAQ" page on your Web site to explain anything that might confuse your customers. Ask them to fill out an electronic survey to find out how make your web site more customer friendly.

4. Resolve your customers complaints quickly and successfully. Answer all e-mail and phone calls within an hour. If possible, you the owner of the business, personally take care of the problem. This will show your customers you really care about them.

5. Make it easy for your customers to contact you. Offer as many contact methods as possible. Allow customers to contact you by e-mail. Hyperlink your e-mail address so customers won't have to type it. Offer toll free numbers for phone and fax contacts.

6. Make sure employees know and use your customer service policy. Give your employees bonuses or incentives to practice excellent customer service. Tell employees to be flexible with each individual customer, each one has different concerns, needs and wants.

7. Give your customers more than they expect. Send thank you gifts to lifetime customers. E-mail them online greeting cards on holidays or birthdays. Award bonuses to your customers who make a big purchase.

8. Always be polite to your customers. Use the words your welcome, please, and thank you. Be polite to your customers even if they are being irate with you. Always apologize to your customers should you make a mistake. Admit your mistakes quickly and make it up to them in a big way.

9. Reward customers a point for every one dollar they spend. Let's say customers can get a free computer for 300 points. That means customers will spend $300 dollars on your products and services to get enough points to get the free computer.

10. Build strong relationships with your customers. Invite them to company meetings, luncheons, workshops or seminars. Create special events for your customers like parties, barbecue's, dances etc. This will make them feel important when you include them in regular business operations and special events.

Warmly,

I-key Benney, CEO

I-key, a Millionaire CEO from New York City is the creator of "Mscsrrr: Millionaire Secret Cash System", home based business, online investment opportunity (http://www.mscsrrr.com) which has helped thousands of ordinary people from all over the world to attain financial security and shining success during the past 2 yrs.

Mscsrrr Millionaire Cash System helps you to generate $1,500+/Week for life, from home or office, part time or full time. No large investment or hassles. Win $1000-$2000 free "cash".

In The News:

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/North-American-Retailers-Underperforming-Customer/story.aspx%3Fguid%3D%257B418A88A3-7B2C-4D27-A997-CC119F3F89D9%257Dcid=1272546257ei=F2IlSa_gCaGO6AOKz73eCwusg=AFQjCNHVRvwNGvM5KD9Ko1tD-2mOJ43C_gNorth American Retailers Underperforming in bCustomer Service/b b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr24 minutes ago/nobr/fontbrfont size=-1the leading provider of multichannel bcustomer service/b and knowledge management software on-premise or on-demand, today published its 2008 international b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Service-nowcom-Flys-Past-200th/story.aspx%3Fguid%3D%257B50306AB6-ABF6-459A-B8B1-C452D5998248%257Dcid=0ei=F2IlSa_gCaGO6AOKz73eCwusg=AFQjCNFqSnSBM4MM2lprI2dCItdiycDF3AbService/b-now.com Flys Past 200th bCustomer/b Milestone With Signing of b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr2 minutes ago/nobr/fontbrfont size=-1Today, we are proud to announce Red Robin as our 200th bcustomer/b.quot; bService/b-now.com is the pioneer of on-demand IT bservice/b management software. b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Ansell-Healthcare-Europe-Lands-2008/story.aspx%3Fguid%3D%257B0A2B1134-6622-4C2F-97F7-70F609B601EC%257Dcid=1272246220ei=F2IlSa_gCaGO6AOKz73eCwusg=AFQjCNHhCITMQnsa6Ls5Ndovm2p1Ob7UzQAnsell Healthcare Europe Lands 2008 Frost amp; Sullivan bCustomer/b b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr22 hours ago/nobr/fontbrfont size=-1quot;Ansell Healthcare is clearly leading the way for bcustomer service/b as many glove producers do not deal with end-users, and leave it up to the distributor. b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.ibtimes.com/prnews/20081119/ansell-customer-servi.htmcid=1272246220ei=F2IlSa_gCaGO6AOKz73eCwusg=AFQjCNFXrchzTrHjfi6CxhuACXtNRC4HwQAnsell Healthcare Europe Lands 2008 Frost amp; Sullivan bCustomer/b b.../b/a font size=-1 color=#6f6f6fnobrInternational Business Times/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Frost-Sullivan-Lauds-StatCom-Its/story.aspx%3Fguid%3D%257B7C0CFA20-7121-4603-83C3-728A047FBB45%257Dcid=1272246220ei=F2IlSa_gCaGO6AOKz73eCwusg=AFQjCNH7E7odyJguGrpMLbV7JsHjMpdynQFrost amp; Sullivan Lauds StatCom for Its Hospital Operations System/a font size=-1 color=#6f6f6fnobrMarketWatch/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1272246220hl=ennobrall 15 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://reporternews.com/news/2008/nov/19/biz-people-customer-service-can-make-or-break-biz/%3Fpartner%3DRSScid=1272445343ei=F2IlSa_gCaGO6AOKz73eCwusg=AFQjCNFrzd4BMKgp1XxkBI5pn7TPNtsbvwBiz People: bCustomer service/b can make or break a biz/abrfont size=-1font color=#6f6f6fReporterNews.com,nbsp;TXnbsp;-/font nobr8 hours ago/nobr/fontbrfont size=-1The Abilene office of the Better Business Bureau is an excellent source of information about bcustomer service/b. Steve Abel, president, provided the following b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.mmm-online.com/Customer-service-portals-spark-physician-interest-not-participation/article/121238/cid=1272369719ei=F2IlSa_gCaGO6AOKz73eCwusg=AFQjCNGqTluuzuLzRqiIDM-GJmmE_29WOAbCustomer service/b portals spark physician interest, not participation/abrfont size=-1font color=#6f6f6fMedical Marketing and Media,nbsp;NYnbsp;-/font nobr13 hours ago/nobr/fontbrfont size=-1Physician interest in bcustomer service/b portals like Merck bServices/b and Pfizer PRO is on the increase -- even though actual use decreased between 2007 and b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/V-Tech-Solutions-Awarded-7/story.aspx%3Fguid%3D%257B41110F2D-BD0F-450A-9689-309E4E38D4BA%257Dcid=0ei=F2IlSa_gCaGO6AOKz73eCwusg=AFQjCNF9HURabc4OXseyGzyw4omxnPeO4gV-Tech Solutions Awarded $7 Million+ Contract to Provide Call b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr8 minutes ago/nobr/fontbrfont size=-1With a diverse client base consisting of commercial, DOD, federal, and state and local governments -- V-Tech Solutions is devoted to bcustomer service/b and b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.businesstravelworld.com/page.cfm/action%3DArchive/ArchiveID%3D5/EntryID%3D1358cid=1272472296ei=F2IlSa_gCaGO6AOKz73eCwusg=AFQjCNEpQgC_8wlp9wCdQ4gD68JNwk-SkAimg src=http://news.google.com/news?imgefp=lREoFy8oxlYJimgurl=www.businesstravelworld.com/g/2008/ArchiveID_45/radiustbiz.jpg width=80 height=53 alt= border=1brfont size=-2Business Travel World/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Travelocity-Business-Expands-Global-Reach/story.aspx%3Fguid%3D%257BE8BE9CD1-6CF7-45F9-869F-E465320C8522%257Dcid=1272472296ei=F2IlSa_gCaGO6AOKz73eCwusg=AFQjCNGbnau4aLZjFGYZHaBVWP9FusZ2wgTravelocity Business Expands Global Reach with Radius/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr6 hours ago/nobr/fontbrfont size=-1To better serve existing and potential clients, Travelocity Business sought a partner with a similar view on bcustomer service/b, supported by flexible, b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/Sabre-Travel-Network-United-Airlines/story.aspx%3Fguid%3D%257B58A343AD-3774-4DF7-A0B7-8D225E698D9C%257Dcid=1272472296ei=F2IlSa_gCaGO6AOKz73eCwusg=AFQjCNE9ecXxtZ6hNfjYtuuZ9exOipaI5ASabre Travel Network, United Airlines Extend Distribution Agreement/a font size=-1 color=#6f6f6fnobrMarketWatch/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1272472296hl=ennobrall 16 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://blogs.timesunion.com/kristi/%3Fp%3D3591cid=1272318214ei=F2IlSa_gCaGO6AOKz73eCwusg=AFQjCNG1OsdsAOg8I5O0MaE8kmgotk0kGAbCustomer service/b: Macy’s, Crossgates/abrfont size=-1font color=#6f6f6fAlbany Times Union,nbsp;NYnbsp;-/font nobr20 hours ago/nobr/fontbrfont size=-1I’ve fallen behind a bit on these bcustomer service/b posts, due to being away, and I apologize for that. This one isn’t as juicy as our Kimberley’s post, b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://digital.asiaone.com/Digital/Features/Story/A1Story20081117-101182.htmlcid=1272159477ei=F2IlSa_gCaGO6AOKz73eCwusg=AFQjCNEpNHel8yDBuTSlXWSIRH0job4gfwimg src=http://news.google.com/news?imgefp=JAYbXiLSLMMJimgurl=digital.asiaone.com/a1media/digital/08Aug08/others/20080821.092313_call_centre.jpg width=80 height=40 alt= border=1brfont size=-2AsiaOne/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/CCA-Celebrates-Stellar-Achievement-Customer/story.aspx%3Fguid%3D%257B1D4697C4-89BC-446D-9148-91FDEFA4207E%257Dcid=1272159477ei=F2IlSa_gCaGO6AOKz73eCwusg=AFQjCNEfoKHwkq-orWlY-rQw15ojPhiuYgCCA Celebrates Stellar Achievement in bCustomer/b Contact/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobrNov 18, 2008/nobr/fontbrfont size=-1We are delighted that CCA members are responding in innovative ways and maintaining high standards of bcustomer service/b. Competition was intense this year b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://digital.asiaone.com/Digital/Features/Story/A1Story20081117-101182.htmlcid=1272159477ei=F2IlSa_gCaGO6AOKz73eCwusg=AFQjCNEpNHel8yDBuTSlXWSIRH0job4gfwbService/b quality rises at local call centres/a font size=-1 color=#6f6f6fnobrAsiaOne/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://callcenterinfo.tmcnet.com/analysis/articles/45707-survey-singapore-consumers-happier-with-contact-center-experiences.htmcid=1272159477ei=F2IlSa_gCaGO6AOKz73eCwusg=AFQjCNGn4rkqzubPI09VAeX98pnYCi5PuwSurvey: Singapore Consumers Happier with Contact Center Experiences/a font size=-1 color=#6f6f6fnobrTMC Net/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://call-center-software.tmcnet.com/topics/call-center-services/articles/45737-cca-recognizes-top-performing-uk-contact-centers.htmcid=1272159477ei=F2IlSa_gCaGO6AOKz73eCwusg=AFQjCNE7xU3yfc1SvqWNzZv-xpNe7pHbjgCCA Recognizes Top Performing UK Contact Centers/a font size=-1 color=#6f6f6fnobrTMCnet/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1272159477hl=ennobrall 7 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.broadbandreports.com/shownews/ATT-On-Customer-Service-Hot-Seat-In-CT-99181cid=1272296740ei=F2IlSa_gCaGO6AOKz73eCwusg=AFQjCNFBiyj0aEhhN1VEhMa-60ud1fHZzgATamp;T On bCustomer Service/b Hot Seat In CT/abrfont size=-1font color=#6f6f6fBroadbandReports.com,nbsp;NYnbsp;-/font nobr20 hours ago/nobr/fontbrfont size=-1b.../b down in front of bcustomer/b homes, and via CT Attorney General Richard Blumenthal#39;s ongoing investigation into poor ATamp;T bcustomer service/b in the state. b.../b/font/div/font/td/tr/table
customer service - Google News

Identify Your Silent Customer Service Message

With the growing number of people in every business sector,... Read More

4 Things Your Clients Want From Your Company

Sure, all clients are different. They have different kinds of... Read More

Dissatisfied or Rude Customers Can Be Satisfied Customers

On a recent airline flight I was an upset... Read More

Basic Levels of Consumer Integrity that Presently Permeates Society

Reality is not always pretty. But here is a tad... Read More

If Everyone Thinks They Give Good Service, Why Do We As Customers Think Its Poor!

First of all let's look at what customer service is... Read More

Customer Service - How Good Are YOU?

At 8.30 am a wealthy client (on his way to... Read More

Become a Customer Enthusiasm-Guru!

One thing all successful small business owners have in common... Read More

Accountants / Lawyers Do Yourself a Favor - What do Your Customers Want?

In my day to day practice in strategic human resource... Read More

Can Three Words In Websters Dictionary Be The Key To Customer Loyalty?

Are you concerned about customer loyalty? Are your customers so... Read More

Customer Service - A Lost Art?

Is customer service a lost art? Before you answer that... Read More

Revealed ? A Simple Formula For Success! Exceeding Expectations

Delight = Customer Expectation plus 1. This was the simple... Read More

Do You Want More Profits? - Follow The Golden Rules Of Providing Good Customer Service

Last night I was at my computer and a Skype... Read More

Renewing Customer Loyalty

Every business loses customers, but not many do much about... Read More

Develop Loyal Customers for a Lifetime ? part 1 (1 ? 10)

Traditional marketing strategies encourage business owners to continually grow their... Read More

Marketing as a Spiritual Practice

"Marketing as a spiritual practice." It sounds contradictory ? how... Read More

When a Customer Has Done Everything to Get Your Goat

You try to make your customers happy. You sincerely WANT... Read More

What Every Employee Should Know About How to See Customers Problems from Their Creative Side

Customer Service is a blessing and a curse; a blessing... Read More

The Art of Giving Great Service

Sales is tough to get right, and depends on retaining... Read More

11 Ways to Get What You Want - Be a Clever Customer!

We all want great service, whether we are buying our... Read More

Customer Service Has Moved Toward Customer Care

As I waited for an answer to my VCR inquiry... Read More

Is Your Food Establishment Clean?

Is your restaurant, bar or hotel clean? I mean really... Read More

Get Customers to Stop Calling You--12 Easy Ways to Save Money with Online Customer Support

Despite rumors to the contrary, the Web is not dead.... Read More

Wholesale Buyers Versus Retail Customers

Are wholesale buyers and retail customers really different? Frankly, there... Read More

Customer Service and Call Center Outsourcing, Whats The Buzz?

The buzz is all about customer service and call center... Read More

Customer Loyalty

Loyal customers are the foundation of almost every business. Going... Read More