Domain Name Trademarks

As your Internet business grows, the value of your domain name increases. The issue of a domain name trademark should move to the top of your list. You need to guard against unscrupulous competitors that may try to incorporate your domain name in their meta tags to obtain search engine rankings under your name. If you have a domain name trademark, you can go after these individuals and compel the search engines to remove their listings.

What Is A Trademark?

A trademark is a distinctive item that is used to identify a logo, product, device, package or service. The trademark identifies the item as being provided by a particular firm. To protect these items you can obtain a mark from the patent and trademark office that prohibits others from trying to gain economic advantage from your mark.

Domain Name

The patent and trademark office views domain names in a unique way. The office views the "http://www" element as a part of the file transfer process, not your domain name. The ".com", ".net", etc., designations are considered top-level domain identifiers and are also disregarded for the purpose of a domain name trademark. For example, our domain name is http://www.sandiegobusinesslawfirm.com. If we submitted the domain name for registration, only the "sandiegobusinesslawfirm" portion would be considered for a mark.

Locators Cannot Be Registered

A domain name is a locator for file pages. When you type in your domain name, a server locates and displays files. If a domain is used solely for this purpose, it will not be granted a mark. Instead, the domain name must be incorporated into the site. For instance, Amazon is recognized as an online bookstore and the site actually has the word "Amazon" on every page. Since "Amazon.com" is more than a locator, Amazon can apply for and receive a trademark. If Amazon used the domain name, bookstore.com, the company would be able to register "Amazon", but not "bookstore."

Generic and Descriptive Terms

Domain names that are generic or descriptive in nature cannot be registered because they fail to designate a distinctive product or service. For example, "sandiegobusinesslawfirm" is comprised of generic terms and describes who and where we are, to wit, a San Diego business law firm. This domain name cannot be trademarked. The same result would occur with bank.com, book.com, advice.com, etc.

You may be thinking, "What about 'Coke?' "Coke" is a trademarked term because it is a distinctive term for a soft drink product. It just so happens that a brilliant marketing plan has convinced most people to refer to soft drinks as "cokes", even if they actually prefer another brand!

Trademarks are an important factor in protecting your Internet business. Armed with a trademark, you can keep competitors from pulling traffic off the search engines when people search for your site.

Richard Chapo is with http://www.sandiegobusinesslawfirm.com - a law firm providing legal advice to California businesses. This article is for general education purposes and does not address every facet of the subject matter. Nothing in this article creates an attorney-client relationship.

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table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.techdirt.com/articles/20081009/1142502506.shtmlcid=0ei=8h3ySLbvL6bU6gOE3pnaAwusg=AFQjCNE1SdAYus2M6x7_oPatSpkgjrRV2QKentucky#39;s Gambling bDomain Name/b Grab Sets A Terrible Precedent/abrfont size=-1font color=#6f6f6fTechdirtnbsp;-/font nobrOct 10, 2008/nobr/fontbrfont size=-1Last month, we wrote about a bizarre lawsuit in Kentucky, where a judge gave the government the ability to seize the bdomain names/b of numerous online b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.ihotdesk.com/article/18819909/Domain%2520extension%2520registration%2520%2560complicated%2560cid=0ei=8h3ySLbvL6bU6gOE3pnaAwusg=AFQjCNHVOMJqENEydlv8wyj_JS9zvc_sNgbDomain/b extension registration #39;complicated#39;/abrfont size=-1font color=#6f6f6fihotdesk - IT News,nbsp;UKnbsp;-/font nobrOct 10, 2008/nobr/fontbrfont size=-1A spokesperson for the Internet Corporation for Assigned bNames/b and Numbers said applying for a bdomain name/b is not as simple as going to a local registrar, b.../b/font/div/font/td/tr/table
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table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://internetcommunications.tmcnet.com/topics/enterprise/articles/42221-pro-doma-name-registrations-show-impressive-growth.htmcid=1255570202ei=8h3ySLbvL6bU6gOE3pnaAwusg=AFQjCNFjiatDJHJ6WBDSthwF8vCy4c8DJw.pro bDomain Name/b Registrations Show Impressive Growth/abrfont size=-1font color=#6f6f6fTMCnetnbsp;-/font nobrOct 8, 2008/nobr/fontbrfont size=-1This huge rise is indicative of untapped demand for .pro bdomain names/b for professional service firms who want to develop a brand bname/b online. b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://in.sys-con.com/node/703460cid=1255570202ei=8h3ySLbvL6bU6gOE3pnaAwusg=AFQjCNGA6ucsfXzlME-x24uRYtnnD0mW5QEnCirca Announces Surge in .Pro bDomain/b Registrations/a font size=-1 color=#6f6f6fnobrSYS-CON Media/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1255570202hl=ennobrall 8 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.ibls.com/internet_law_news_portal_view.aspx%3Fs%3Darticles%26id%3D57C024FF-3749-42AC-AF50-F5B0B0766746cid=0ei=8h3ySLbvL6bU6gOE3pnaAwusg=AFQjCNHEBGMdcdmcAXC9AvWmhoF39_GyCgINTERNET LAW - Trademark Infringements Of Magazine bDomain Names/b/abrfont size=-1font color=#6f6f6fIBLS INTERNET LAW (subscription),nbsp;CAnbsp;-/font nobrOct 8, 2008/nobr/fontbrfont size=-1In these cases, the complainants alleged that the infringing parties had no right to register and use bdomain names/b that were either identical or confusingly b.../b/font/div/font/td/tr/table
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