3 Steps To Turning OK eBook Sales Into Unbelieveable Results!

Have you noticed that 90% of "How To" information about creating
and marketing your own information-based products online is
basic beginner stuff?

Yet, every week we hear from those looking for help taking their
business to the next level.

It's true, the vast majority of dreamers never earn a cent
because they simply don't get started.

Most of the how to ebooks are aimed at this audience.

What about the large group who struggle to turn initial
success into a massive success?

Now - it's true, we all want to constantly improve our businesses,
meaning that we are never completely satisfied with our results.

Yet there is still a massive number of people who have achieved
some initial success - but not quite enough to both sustain and
grow their business to the next level.

Do you fall into one of the following categories?

- Working your online business part-time, hoping to replace
full-time job?
- Working your online business full-time, want to hire some
help to free up more of your time to focus on growth
- Finished testing your latest product or service, results
look positive, but you really need to ramp up quickly
to beat the growth curve.

Chance are you do fall into one of those categories - they tend
to fit most online entrepreneurs today.

It's so important to start with the end in mind.

Expect success, plan to achieve it and plan to exceed it right
from the early stages of your business planning.

Here are 3 steps you can take today to take your online business
marketing how to infoproducts to the next level.

Tip 1: Increase Your Profit Per Customer

Yes, the other PPC - profit per customer is the revenue generated
by each customer after subtracting costs such as marketing,
overhead and cost of product/cost of sales.

How do you increase your profit per customer?

Here are a few ways you need to put into practice immediately:

- Implement a post-sale autoresponder sequence that is setup to
expose multiple back-end offers relevant to your buyers
- Bundle multiple products and additional bonuses to increase
the price of your products without increasing cost
- Include a service offering related to your product as an upsell
or back-end sale to your offer
- Explore alternative product formats with higher perceived value
such as software, videos, audios or seminars

Tip 2: Pollinate Multiple Product Sites

Just as bees cross-pollinate flowers to help them grow, so will
your business benefit from multiple, related product sites
cross-marketing.

A master of this approach is the highly successful Yanik Silver

You'll find by visiting one of his sites, for example, his
tremendously successful Instant Sales Letters Site here:

http://www.infoproductcreator.com/part/ysa les.html

You will find cross-marketing for some of his other related sites
such as his "33 Days To Online Profits"

You won't just find pop-ups, but also links right in the sales
letter talking about his other related products.

Not only does this expose people to multiple products which enhances
his Profit Per Customer, but it also allows him to setup strong
links which help his search engine positioning

Tip 3: Setup and Support Affiliate Program

Folks, if you are not running your own affiliate program, and
supporting your affiliates - keeping contact as well as trainings,
then you are missing the boat on sales *** possibly as much as
100% or more increase in sales.

Over 50% of my traffic and sales come from affiliates.

There are many options including services such as Commission Junction
(www.cj.com), and software you use to manage your affiliate
programs, my favorites being:

1Automation Wiz for overall order processing, autoresponders and
affiliate management: http://www.infoproductcreator.com/part/ 1automationwiz

Ultimate Affiliate from Groundbreak.com:
http://www.infoproductcreator.com/part/gro undbreak

They both have trial periods so you can check them out before spending
a dime.

It's fair to say that every successful how to product marketer online
I know practices these 3 principles.

When work with ebook writers or other product entrepreneurs to increase
their success online through our consulting programs, we often
achieve incredible results by working on one of these 3 areas.

You can take your business to the next level too - and if you need
help, let us know, we'll be happy to share more information with
you.

Discover how to create your own best-selling eBooks,
Special reports or books to sell online ...AND keep
100% of the profits. Limited time complimentary access to
7-Part Minicourse will get you started quickly and
easily. Visit:
http://www.highertrustmarketing.com/

In The News:


Is a Kindle to books as an iPod is to tunes?
San Francisco Chronicle,  USA - Jul 4, 2008
The 10-ounce Kindle, which holds 200 e-books and can also tirelessly download daily editions of 19 newspapers and 346 blogs, is fielding pretty heady praise ...
The Amazon Kindle has not been a big seller to date, Examiner.com
Kindle seen as transitional technology United Press International
Missing the Kindle after a test run San Francisco Chronicle
Examiner.comall 10 news articles

Designs on digital
Calgary Herald,  Canada - 17 hours ago
On the other hand, Amazon won't disclose how many people have bought a Kindle, reduced to $359 US last week from $399, or how many e-books have sold for the ...

An Interview with Kevin Tipple Our Blogger Of The Month
Blogger News Network - 2 hours ago
I’m also seeing some authors and publishers relentlessly hyping the concept of e-books and pointing to the Kindle as proof positive of the grand dawning of ...
Book Sales in Decline as US Economy Contracts 24-7PressRelease.com (press release)
all 3 news articles

Illustrated Scifi e-Novel 'Earth Alien Chronicles'
PR.com (press release), NY - 17 hours ago
He decided to make it an e-book, and to publish it as a serial novel, to keep the size of download files sensible. The six published episodes have over 750 ...

New York Times

Electronic Papyrus: The Digital Book, Unfurled
New York Times, United States - Jul 5, 2008
By ANNE EISENBERG CONSUMERS like large displays on the mobile devices they use for reading an e-mail message or an e-book, but they also like to tuck those ...

Nick Hornby on why eBook readers are not the new iPods
Shiny Shiny, UK - Jul 4, 2008
Ask the average geek what he or she thinks of eBook readers and most of them will reply with a snort of derision and a roll of the eyes. ...
COMMENT: Are e-books finally challenging the paperback? Pocket-lint.co.uk
all 2 news articles

Calendar of literary events
Los Angeles Times, CA - 6 hours ago
Christina Schwarz ("So Long at the Fair") and Karen Essex ("Stealing Athena") sign their books, Vroman's Bookstore, 695 E. Colorado Blvd., Pasadena, ...

Seattle Post Intelligencer

E-books: Saviors for the heavy bookbag set
Seattle Post Intelligencer - Jun 27, 2008
But the new study doesn't address in depth a segment of the population that could embrace e-books sooner: the academic crowd. A portable book reader means ...
Price will have to fall for Kindle's fortunes to rise Seattle Post Intelligencer
all 7 news articles

New York Times

Read all 'e-book' posts in Crave
CNET News, CA - Jun 25, 2008
As a longtime fan of e-books (I used to read them on my PDA; now I read 'em on my smartphone), I've been waiting for a good deal so I could spread the word. ...
Home and Garden Advice, and a Little Music Besides New York Times
Could iPhone smoke the Kindle? CNET News
all 4 news articles

Amazon E-Book Sales To Hit $2.5 Billion In 2012; Will Add $330 ...
Washington Post, United States - Jun 23, 2008
We're not expecting any hard numbers for a long time, so here's some more speculation: Pacific Crest analyst Steve Weinstein argues that global e-book sales ...
Amazon: Analyst Sees $2.5B In E-Book Sales By 2012 Barron's Blogs
Wildly Bullish Analyst: Kindle is New iPod, Amazon Will Sell $2.5 ... Silicon Alley Insider
all 6 news articles
e books - Google News


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