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The True Purpose of a Tips Booklet

The True Purpose of a Tips Booklet

"My topic doesn't fit into a how-to tips format."

That comment shows up periodically, and did again this week. Even when a person has written a novel, there are ways to create a tips booklet that can help market that novel plus become its own new source of revenue. THOSE are the purposes of a booklet.

A booklet is a way for the reader to test out the information of the author, to see if it's something that leads to wanting more of what the author's got. It's a way to gently approach a topic that may be otherwise overwhelming or brand new. It's one format of the material, which can then be embellished, expanded, or otherwise modified by the author.

A booklet is NOT the consummate reference on a given topic. A tips booklet, in particular, is NOT a narrative philosophical statement or observation of something. It's a tips booklet, with how-to's in it.

Let's say you wrote a novel, set on a rural farm in midwest America, and you want to sell lots of copies of that novel, which common wisdom says is a challenge to do. One way to do it could be by writing a tips booklet about ways (tips!) to live a happy, fulfilling, and interesting life in rural America, or on a farm. That would certainly give the reader of your book more of a connection to what your book is about, wouldn't it, especially when you include some specific invitation that looks something like "for more about living on a farm in midwest America, you'll enjoy reading our book, "Life in a Corn Field."

Or you are interested in featuring the accomplishments of some noteable people of current or historical times. Instead of a treatise about them, it could be very useful to create a tips booklet that includes guidance based on what those people did to accomplish what they accomplished, for others to mirror in their own lives.

Once in a rare while there is a topic that simply does not lend itself to a tips booklet. It's usually something in science or math and focused on theory. It's at that moment you'll see a glaze come onto my face. Otherwise, let's talk about what your tips booklet is and can be.

Paulette Ensign has sold well over a million copies of her own tips booklet, "110 Ideas for Organizing Your Business Life," in four languages and various formats without spending a penny on advertising. From her San Diego, CA-based http://www.tipsbooklets.com, she assists individuals and groups transform their knowledge into tips booklets and other information products for marketing, motivating, and making money.

In The News:

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.nytimes.com/2008/10/13/business/media/13newsweek.html%3Fref%3Dbusinesscid=1257105949ei=5uLySIvjD4mE6QPzrZH0AQusg=AFQjCNHyjEfcax429ltJ_BiSn6faCI6XGgCampaign Articles From Newsweek Become bE/b-bBooks/b for Amazon Kindle/abrfont size=-1font color=#6f6f6fNew York Times,nbsp;United Statesnbsp;-/font nobr3 hours ago/nobr/fontbrfont size=-1Sarah Palin — bbooks/b that will not appear in print but will be available only as be/b-bbooks/b from Amazon.com for download to Amazon’s Kindle device. b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.sda-asia.com/sda/news/psecom,id,20465,srn,4,nodeid,1,_language,Singapore.htmlcid=0ei=5uLySIvjD4mE6QPzrZH0AQusg=AFQjCNEqjMluFuzNRdQ3Jj5Y9Ckr1S3uSASony Unwraps New bE/b-bbook/b Reader/abrfont size=-1font color=#6f6f6fSDA Asia Magazine,nbsp;Singaporenbsp;-/font nobr2 hours ago/nobr/fontbrfont size=-1Sony recently unveiled a new be/b-bbook/b reader with a built-in light and a touch-sensitive display, features that set it apart from Amazon#39;s competing Kindle b.../b/font/div/font/td/tr/table

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table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.pcworld.com/businesscenter/article/152180/octobers_coolest_gadgets.htmlcid=1257108313ei=5uLySIvjD4mE6QPzrZH0AQusg=AFQjCNH9QKjq5NehaLfNPHWDSoJTA5LskgOctober#39;s Coolest Gadgets/abrfont size=-1font color=#6f6f6fPC Worldnbsp;-/font nobr2 hours ago/nobr/fontbrfont size=-1The touch panel means users will be able to turn pages on-screen and also search through be/b-bbooks/b by using an on-screen keyboard and highlight passages using b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.pcmag.com/article2/0,2817,2332348,00.aspcid=0ei=5uLySIvjD4mE6QPzrZH0AQusg=AFQjCNE50ziQEPSdQEJQEyD53NwSTm173QHow Tech Has Changed Our Lives/abrfont size=-1font color=#6f6f6fPC Magazinenbsp;-/font nobr1 hour ago/nobr/fontbrfont size=-1Traditional paperbacks and hardcovers are now inching towards be/b-bbooks/b. With Amazon#39;s Kindle, we have access to more than 150000 be/b-bbooks/b at any given time. b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.internetretailer.com/dailyNews.asp%3Fid%3D28089cid=0ei=5uLySIvjD4mE6QPzrZH0AQusg=AFQjCNFhO4BiItML2WlsKGZQUtaPUWKTewBorders builds on its be/b-bbook/b strategy in exclusive deal with Sony/abrfont size=-1font color=#6f6f6fInternetRetailer.com,nbsp;ILnbsp;-/font nobrOct 10, 2008/nobr/fontbrfont size=-1Taking aim at Amazon.com and its Kindle electronic bbook/b reader, Borders Group Inc. will offer Sony’s new PRS-700 be/b-bbook/b reader in most of its 520 b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://pr-canada.net/index.php%3Foption%3Dcom_content%26task%3Dview%26id%3D52896%26Itemid%3D61cid=0ei=5uLySIvjD4mE6QPzrZH0AQusg=AFQjCNEn9y27VCIZIb04QGQq423Qhr6MPQBorders® Extends bE/b-bBooks/b Commitment; Carrying Sony’s New Reader b.../b/abrfont size=-1font color=#6f6f6fPR-CANADA.net (press release),nbsp;Montenegronbsp;-/font nobrOct 10, 2008/nobr/fontbrfont size=-1Borders®, the first retailer beyond SonyStyle® stores to carry Sony’s Reader Digital bBook/b beginning in 2006, has deepened its support of Sony and be/b-bbooks/b, b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://bleacherreport.com/articles/67395-basketball-coaching-clinic-e-books-princeton-offense-in-full-detailcid=0ei=5uLySIvjD4mE6QPzrZH0AQusg=AFQjCNF-1eGvPSvdxASFgpA8he2pobfmOgBasketball Coaching Clinic bE/b-bBooks/b: Princeton Offense in Full b.../b/abrfont size=-1font color=#6f6f6fBleacher Report,nbsp;CAnbsp;-/font nobrOct 10, 2008/nobr/fontbrfont size=-1If you like Princeton Offense then you will love the Eddie Jordan and Bryon Scott: New Jersey Nets Playbooks. They are worth the price of the this bebook/b b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.efluxmedia.com/news_Data_instead_of_paper_and_ink_E_books_growing_in_popularity_25268.htmlcid=1251943332ei=5uLySIvjD4mE6QPzrZH0AQusg=AFQjCNFXXf_AMu1wTJ4VjNRsQQh5HqrAsQimg src=http://news.google.com/news?imgefp=Q_r4I9BsTsUJimgurl=www.efluxmedia.com/content/news/news_25268.jpg width=80 height=60 alt= border=1brfont size=-2eFluxMedia/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.bangkokpost.com/gadget/gadget.php%3Fid%3D681cid=1251943332ei=5uLySIvjD4mE6QPzrZH0AQusg=AFQjCNFzzxtD27wvERrdNIpFeArRrnCC7QData instead of paper and ink: bE/b-bbooks/b growing in popularity/abrfont size=-1font color=#6f6f6fBangkok Post,nbsp;Thailandnbsp;-/font nobrSep 28, 2008/nobr/fontbrfont size=-1By Janne Terfruechte, dpa quot;Reading devices developed especially for be/b-bbooks/b should provide a pleasant reading experience,quot; says Gudrun Bolduan from the b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://features.csmonitor.com/books/2008/09/29/can-e-books-win-global-appeal/cid=1251943332ei=5uLySIvjD4mE6QPzrZH0AQusg=AFQjCNE7rO0kAxC-KuzZCpq7TKUuG0P7XwCan be/b-bbooks/b win global appeal?/a font size=-1 color=#6f6f6fnobrChristian Science Monitor/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.thestar.com/News/GTA/article/508001cid=1251943332ei=5uLySIvjD4mE6QPzrZH0AQusg=AFQjCNE8rQaI14rClVO1bMVAbbm8rP0wIgDigital reader meets skeptics at literary fest/a font size=-1 color=#6f6f6fnobrToronto Star/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.quillandquire.com/blog/index.php/2008/09/29/sony-reader-fails-to-wow-em-at-wots/cid=1251943332ei=5uLySIvjD4mE6QPzrZH0AQusg=AFQjCNE7iwncrKND1uIpEvlDyC_xE_DGoQSony Reader fails to wow them at WOTS/a font size=-1 color=#6f6f6fnobrQuill Quire/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1251943332hl=ennobrall 19 news articles/nobr/a/font/div/font/td/tr/table

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The True Purpose of a Tips Booklet

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