You, Marketing-Minded Financial Planner, Can Be an Author

After you've gotten in the groove of turning out articles and notes to reporters about your topic, take it to the next step: Write and self-publish a book about your topics.

Does this seem intimidating, or even impossible (not to mention expensive). Believe me, it isn't. I know, because I did it.

You can write the entire thing in a word processor, and a publisher will turn it into a book. It's not hard, and is less expensive than you might think.

A reputable self-publisher will create a book with a professional-looking cover and an ISBN number so you can sell it on sites like Amazon and Barnes & Noble. It's not likely to become a best-seller, but you might generate a little bit of revenue.

Besides, the point of the book isn't to top the New York Times charts. Instead, you can use it to grow your financial planning practice through marketing and publicity.

Being an author gives you automatic credibility with the media, most of whom would kill to have the time to write a book. You can even use the event of the book's launch to line up some local TV or radio interviews.

Give the book to everyone, including the media. Send it to your best clients and your best sources for referrals. Sell it for a cheap rate, if you can, when you give speeches to community or business groups. It's a powerful tool to build your reputation and get your name in front of prospects.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

Times Online
The death of the book, yet again
Financial Times, UK - Sep 5, 2008
It comes with 100 classics loaded for free, and more books can be bought through Waterstone’s newly launched eBook scheme. You have to do this through a ...
Ebook readers: it’sa war story Times Online
What's the story with ... e-books? The Herald
Stuart Kelly: From Great Expectations comes Neverending Story Scotland on Sunday
guardian.co.ukall 10 news articles

BusinessWeek
E-books don't furnish a room
Independent, UK - Sep 4, 2008
Nobody seems to feel neutrally about the e-book. The debate is about to get even more personal. Sony's eReader went on sale at Waterstone's yesterday. ...
One-Stop eServices for Perseus Clients Publishers Lunch Deluxe
all 9 news articles

Book Ends?
Times Online, UK - 14 hours ago
The new E ink technology allows the devices to be read even in bright sunlight and without the strain of reading a backlit screen. ...
Following the Reader The Bookseller (subscription)
all 2 news articles

guardian.co.uk
Happy Ending For E-book?
Sky News, UK - Sep 3, 2008
A new electronic gadget is being launched that could change the way we read books forever. Ebook: Will it shake up the book market? ...
Sony’s Electronic Book Reader Gives A Glimpse Of Tomorrow's ... TopNews
They still haven't cracked the ebook guardian.co.uk
A library at your fingertips Times Online
The Press Association - Sky Newsall 14 news articles

E-books via the internet
Jakarta Post, Indonesia - Sep 4, 2008
Hereby, I would like to request President SBY rethink his new policy on electronic books via the internet for students of primary to senior high schools. ...

e-books take weight of learning off the shoulders of students
Irish Times, Ireland - Sep 3, 2008
First year students Megan Toland and Theresa Andrews at Caritas College demonstrate the e-book. A GROUP of 18 secondary school pupils yesterday became the ...

The Dream Lives On: PlasticLogic's E-Newspaper Reader; Esquire's E ...
Washington Post, United States - 3 hours ago
The size of a piece of copier paper, it can be continually updated via a wireless link, and can store and display hundreds of pages of newspapers, books and ...

Andrew Keen on New Media: Google's tenth birthday present to ...
Independent, UK - 11 hours ago
Certainly, I could imagine Authonomy becoming a literary version of Apple's lucrative iTunes business for the sale of e-books. And while the site currently ...
Video: Tech Test: Google Chrome Lacks Polish AssociatedPress
all 353 news articles

A New Prospect For Novel Entrepreneurs!
Live-PR.com (Pressemitteilung), Austria - 19 hours ago
Resell Rights Revenue offers an all-embracing collection of high quality e-Books with resell rights. All of their e-Books that they sell are the latest ...

Selling Your eBook Resale Right - The Good, The Bad, The Ugly
Corsavoo.com, France - 10 hours ago
It varies depending on your situation, but most people will find that that the “bad” part of selling an eBook resale right is that it takes more time and ...
WARNING - Google Adwords Can Lead to Bankruptcy Corsavoo.com
all 2 news articles

Wind Chimes and more...

Windchimes for great gifts!

3 Powerful Types of eBooks That You Can Sell Online