Your e-Book - 7 Best Reasons to Create Your First e-Book

1) Speed to market - One of the biggest problems with regular books in the book store is that you have to get the book in the bookstore (a publisher or distribution house) and then you have to get the book out of the bookstore (people buying your book). This process from conception of idea to sale of your book can take years. With an e-Book the process from conception to sale can be done in days.

2) Ratio of cost to profit - You can spend hundreds and even thousands of dollars getting your book published. Then you may get $1 - $2 profit a book. Once you have the necessary software, the only thing that creating an e-book will cost you is time and effort. Because you are selling information in the form of electrons over the internet, you get all the profit.

3) An e-book increases your "expert-ability" - The written word creates credibilty and expert status. Once you have written just one small e-book, you can include "Author of...................." for the rest of your career and life.

4) An e-book is a "gem" of a prospect generator - At BuildingYourIdealPractice.com we teach in the Get Clients - Full Practice Training tele-classes the importance of having a gem to offer prospects. A free e-book can become your signature call to action (your main gem) that encourages prospects will give you their contact information in order to receive your information.

5) It's simple when you know how - and easy to learn. Once you know the simple steps, you can do it as many times as you want. You may have heard me say before that "if you can write a 7 - 10 item grocery list, you can write an article." It's true. Here is what an e-book is, boiled down to the basics - write 7 tips in your area of expertise - take a tip and add some meat to it with explanation, example, story and application - do this for all 7 tips and you have a 7 chapter e-book, just add an introduction and conclusion.

6) An e-book never sleeps - Because an e-book is sold and delivered on the internet, you have a 24 hours a day, 7 days a week, worldwide product. And as if that is not enough, when you include other ways to contact you, engage you, and spend money with you, you then have a 24/7 international salesperson that never sleeps.

7) Massive leverage - Here are just a few of the products you can turn an e-book into - a CD package, an audio on your website, small articles on your website and newsletter, and other peoples websites and newsletters, an e-program, a workbook in a home study course, etc. And that's just the beginning.

Practice building mentor coach Jeff Herring, MS, LMFT is the President of BuildingYourIdealPractice.com, empowering private practice professionals to build, market and live the practice of their dreams. You are invited to subscribe to the free Getting Clients Newsletter and our free monthly Practice Building Tele-Seminar.

In The News:


Times Online

The death of the book, yet again
Financial Times, UK - Sep 5, 2008
It comes with 100 classics loaded for free, and more books can be bought through Waterstone’s newly launched eBook scheme. You have to do this through a ...
What's the story with ... e-books? The Herald
Ebook readers: it’sa war story Times Online
Stuart Kelly: From Great Expectations comes Neverending Story Scotland on Sunday
guardian.co.uk - Crosscutall 9 news articles

BusinessWeek

E-books don't furnish a room
Independent, UK - Sep 4, 2008
Nobody seems to feel neutrally about the e-book. The debate is about to get even more personal. Sony's eReader went on sale at Waterstone's yesterday. ...
One-Stop eServices for Perseus Clients Publishers Lunch Deluxe
all 9 news articles

guardian.co.uk

Happy Ending For E-book?
Sky News, UK - Sep 3, 2008
A new electronic gadget is being launched that could change the way we read books forever. Ebook: Will it shake up the book market? ...
Sony’s Electronic Book Reader Gives A Glimpse Of Tomorrow's ... TopNews
They still haven't cracked the ebook guardian.co.uk
A library at your fingertips Times Online
The Press Association - Sky Newsall 14 news articles

E-books via the internet
Jakarta Post, Indonesia - Sep 4, 2008
Hereby, I would like to request President SBY rethink his new policy on electronic books via the internet for students of primary to senior high schools. ...

e-books take weight of learning off the shoulders of students
Irish Times, Ireland - Sep 3, 2008
First year students Megan Toland and Theresa Andrews at Caritas College demonstrate the e-book. A GROUP of 18 secondary school pupils yesterday became the ...

Words & ideas for the week of Sept. 7
Los Angeles Times, CA - 6 hours ago
Robert E. Relyea The veteran of over half a century in the film industry will present and sign his new book, "Not So Quiet on the Set: My Life in Movies ...

BBC News

HMV lifted by in-home boom
Financial Times, UK - Sep 5, 2008
Waterstone's has entered an exclusive partnership with Sony to launch its e-book reader in stores alongside a range of e-books. ...
Update: Waterstone's hampers HMV growth ShareCast
Grand Theft Auto 4 gives HMV a lift Telegraph.co.uk
HMV boosted by technology and games prior to Christmas Daily News Round-up (press release)
all 77 news articles

The Bookseller (subscription)

Waterstone's e-books open for business
The Bookseller (subscription), UK - Sep 4, 2008
Waterstone's e-book store opened for business today (4th September), with around 7000 titles available from its website as e-books, including titles from ...

The next phase of libraries rolls into town
Christian Science Monitor, MA - Sep 5, 2008
Rather than cede ground to search engines, e-book readers, and download services, more than 7500 US libraries are adopting their competitor’s tricks and ...

Reading Profit Into E-Book Move
Financial Post, Canada - Sep 2, 2008
Canadian retailers, such as Indigo Books &Music Inc., sell audiobooks on their Web sites and in their retail stores, but Mr. Neville does not see them as ...
e books - Google News

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