E-marketplaces from Sellers Perspective -

Home
>
E-commerce
>
E-marketplaces from Sellers Perspective

E-marketplaces from Sellers Perspective

What is an E-marketplace anyway?

E-marketplace is a business to business web based venue, where buyers and sellers meet online, generate business leads and conduct business transactions. The e-marketplace features are tailored in a manner so that a large numbers of buyers and suppliers can be serviced as a community. A participant of an E-marketplace can be a buyer, a seller or both. Unlike an E-distribution portal which is oriented to assist suppliers selling their products or an E-procurement system which is focused on buyers solely, an E-marketplace is a platform which caters buyers and sellers equally. As a participant of an E-marketplace you are able to explore buying and selling opportunities, make sales offers and buy products and services, add products and services to aggregated e-catalog and use numerous other value added features.

E-marketplaces are tremendously beneficial to all businesses that decide to participate in them. However, the potential benefits that a company can accrue from an E-marketplace are directly proportional to the factor - how heavily the company uses the offered features of that E-marketplace. Naturally, a company that makes e-marketplace as its primary sales channel and integrates its sales resources to supply chain solutions of the E-marketplace avail more in sales and administrative overhead cost savings, reduced paper work, better customer service, reduced product distribution costs and online sales growth than a seasonal user of the e-marketplace.

A committed participant of an E-marketplace can benefit from and improve two primary factors of company productivity: Revenue Growth and Cost Savings.

Revenue Growth

Expand Customer Base

A seller, once registered with an E-marketplace, gets immediate access to a large community of prospective buyers of his products or services.

Revenue Increase from Existing Clients

Existing clients get faster and easier access to product information, quicker response to their requests, get better customer support and buy products online.

Revenue Increase from Value Added Services

Once an E-marketplace is set as primary sales channel, freed resources can be used to create more value added services for clients. Some of the services that the E-marketplace offers also can be utilized to generate more value.

Cost Savings

Order Processing Cost

The supply chain solutions of E-marketplace allow sellers to reduce order processing cost significantly. Studies show that cost of processing a purchase order can be reduced from US$ 70 down to US$ 6 only.

Sales and support costs

By automating sales and customer support processes companies can reduce over head costs over 25-30% easily.

Inventory keeping costs

Clearer visibility and forecasting ability allow companies considerably reduce inventory keeping costs.

Most executives agree that primary reason why they feel that the companies should participate in E-marketplace is its ability to streamline supply chain mechanism. Many inherent inefficiencies of supply chain process can be eliminated thanks to integrated to e-marketplaces supply chain solutions.

What sellers have to do in order to participate in E-marketplaces and reap numerous benefits that it can provide?

As most of the administrative and operational tasks are done automatically by the e-marketplaces, participation in them is not a difficult process.

These are the basic steps that a seller must take to participate in an E-marketplace:

Registration might be an easy job of filling up a form. It is much better to take some initial preparations before doing this.

Choose a good login name: your login can be used by the E-marketplace to give you subdomain name, i.e. login.e-marketplace_name.com.

Profile: A well-written profile increases company image.

Logo: your logo helps you brand your company.

Add your products or services to E-catalog

Most E-marketplaces furnish with easy to use forms or wizards for sellers to add their products to E-catalog. As the product and service classification used in the E-catalogs often is an industry standard, it is important to spend some times to find the perfect subcategories for your products or services. If you have any doubt contact the customer support of the E-marketplace. Fill up as many given fields are there for a product as you can. The more information buyer gets right away the faster his buying decision would be.

Create offers

Most sophisticated E-marketplaces have various sales platforms apart from the E-catalog inclusion. Make general sales offers, time sensitive offers (hot offers ? with offer expiry dates) and auction offers of your products and services. Determine the terms and methods of price, payment and shipment.

Decide how you will handle portions of the supply chain that you have to do offline.

Although, most of the supply chain process can be done online, not all e-marketplace offer a complete end to end solution. You also have to figure out what part of your back office can be integrated to the E-marketplace.

About The Author

Nowshade Kabir, Ph.D., is the founder, primary developer and present CEO, of Rusbiz.com, a global business to business e-commerce portal with feature like storefronts, aggregated catalog, e-marketplace, trade leads, internal messaging system supply chain solutions, etc. With a doctorate in Information Technology, Dr. Kabir has worked an advisor to government projects and has over 12 years experience in International Trade. An author of many B2B and business related articles; he publishes a bi-weekly E-zine for online business community. You can subscribe to his newsletter free of charge from http://www.rusbiz.com.

nowshade@rusbiz.com

In The News:

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.promotionworld.com/marketing/article/081014BottomLineTipsforCreatingaProfessionalOnlineeCommerceStore.htmlcid=0ei=_370SMzaG6Xg6gPC4JGWDQusg=AFQjCNFrrJzhBWM7luOojSPkUpg9Ju8iewBottom Line Tips for Creating a Professional Online beCommerce/b Store/abrfont size=-1font color=#6f6f6fPromotion World (press release),nbsp;CAnbsp;-/font nobr3 hours ago/nobr/fontbrfont size=-1by Joel Sussman If you’ve set your sights on the goal of building a profitable online becommerce/b store, your chances of business survival and success are b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.prweb.com/releases/2008/10/prweb1465644.htmcid=1257642006ei=_370SMzaG6Xg6gPC4JGWDQusg=AFQjCNEa4njpLBPh-pU2QXLFf7Le2Di6zwThanx Media#39;s Customers Enjoy Best-in-class Technology, Rock-solid b.../b/abrfont size=-1font color=#6f6f6fPR Web (press release),nbsp;WAnbsp;-/font nobr39 minutes ago/nobr/fontbrfont size=-1Today, Thanx Media, a leading be-commerce/b solutions company, announced it has signed 28 new customers looking to improve conversion rates, increase revenue b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.practicalecommerce.com/articles/841-Copyright-Law-for-Ecommerce-Merchantscid=0ei=_370SMzaG6Xg6gPC4JGWDQusg=AFQjCNFqx_YNc-eh0fKVdKe4yYjhtYBauAimg src=http://news.google.com/news?imgefp=pZApmMQtleMJimgurl=www.practicalecommerce.com/uploads/images/0000/0632/5095803-1016x689.jpg width=54 height=80 alt= border=1brfont size=-2Practical Ecommerce (subscription)/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.practicalecommerce.com/articles/841-Copyright-Law-for-Ecommerce-Merchantscid=0ei=_370SMzaG6Xg6gPC4JGWDQusg=AFQjCNFqx_YNc-eh0fKVdKe4yYjhtYBauACopyright Law for bEcommerce/b Merchants/abrfont size=-1font color=#6f6f6fPractical Ecommerce (subscription),nbsp;Grand Junctionnbsp;-/font nobr22 hours ago/nobr/fontbrfont size=-1The Internet makes copying photographs, artwork, and words easy, since a relatively unsophisticated user can just browse the web saving or copying nearly b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.furninfo.com/absolutenm/templates/NewsFeed.asp%3Farticleid%3D9444cid=0ei=_370SMzaG6Xg6gPC4JGWDQusg=AFQjCNH-Bvmj8c7gNxSIKQQnGWioGFuzmQayr1 Partners with Reshare® To Offer Home Furnishings beCommerce/b b.../b/abrfont size=-1font color=#6f6f6fFurniture World Magazine (press release)nbsp;-/font nobrOct 12, 2008/nobr/fontbrfont size=-1ayr1, a leading beCommerce/b provider for the home furnishings industry, and Reshare Corporation, a pioneer in Collaborative Channel Commerce® (C3) software, b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/trademotion-announces-free-online-accessories/story.aspx%3Fguid%3D%257B26CCDD69-EA92-4AC5-870A-AAE845830F36%257D%26dist%3Dhpprcid=1255536284ei=_370SMzaG6Xg6gPC4JGWDQusg=AFQjCNGGYrWuPXZFW4dwalRajAPdOg533ATradeMotion Announces Free Online Accessories beCommerce/b Product b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobrOct 8, 2008/nobr/fontbrfont size=-1We will continue to focus our products on reducing the dealers#39; overall technology spend while increasing their becommerce/b sales,quot; concluded Mr. Lucas. b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/ecommerce-software-motive-helps-retailers/story.aspx%3Fguid%3D%257B0DFD1F30-606E-4111-AF68-E891B4610B1F%257D%26dist%3Dhpprcid=1255538849ei=_370SMzaG6Xg6gPC4JGWDQusg=AFQjCNHbzwDBLYPH2kvm-dOVZ0eXI2p4zgbeCommerce/b Software From Motive Helps Retailers to Drive Bricks b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobrOct 8, 2008/nobr/fontbrfont size=-1Software development company, Motive Technology, has announced a new release of `MotiveShop#39;, its becommerce/b software solution for the retail sector b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.itnewsonline.com/showprnstory.php%3Fstoryid%3D16494cid=1257286549ei=_370SMzaG6Xg6gPC4JGWDQusg=AFQjCNGk-fn_Wv4Wz1AXO8Ew7xbBWzFh1QNew Belk.com Web Site Debuts with Innovative Design, Enhanced b.../b/abrfont size=-1font color=#6f6f6fIT News Online,nbsp;Indianbsp;-/font nobr21 hours ago/nobr/fontbrfont size=-1quot;Our talented beCommerce/b team has partnered with the best beCommerce/b resources in the business to help us rebuild Belk.com from the ground up,quot; said McKay b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://abcnews.go.com/Technology/wireStory%3Fid%3D5977757cid=1255255002ei=_370SMzaG6Xg6gPC4JGWDQusg=AFQjCNGojHtEz2M0P5q1S5KJ-j2kh6w6wgimg src=http://news.google.com/news?imgefp=wdZK2rhdWssJimgurl=a.abcnews.com/images/Technology/youtube_081008_mn.jpg width=80 height=60 alt= border=1brfont size=-2ABC News/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://blogs.zdnet.com/BTL/%3Fp%3D10354cid=1255255002ei=_370SMzaG6Xg6gPC4JGWDQusg=AFQjCNF4h4COyE-gORW4UO7xnfBax2Ys9gYouTube teams with iTunes, Amazon to offer be-commerce/b feature/abrfont size=-1font color=#6f6f6fZDNetnbsp;-/font nobrOct 8, 2008/nobr/fontbrfont size=-1Now, YouTube has partnered with Amazon and iTunes to to incorporate an be-commerce/b element into its video pages. The idea is that, with a click, b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/youtube-unveils-ecommerce-platform/story.aspx%3Fguid%3D%257BD0228E87-52C5-40C3-A1C7-6D7E3E538227%257D%26dist%3Dhpprcid=1255255002ei=_370SMzaG6Xg6gPC4JGWDQusg=AFQjCNFnVeUVLEXQAnJQiG6lR_OQ0Y_6MwYouTube Unveils beCommerce/b Platform/a font size=-1 color=#6f6f6fnobrMarketWatch/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.eweek.com/c/a/Web-Services-Web-20-and-SOA/YouTube-Unveils-ECommerce-Platform-With-Amazoncom-Apples-iTunes/cid=1255255002ei=_370SMzaG6Xg6gPC4JGWDQusg=AFQjCNF2Fkg0kY8gvvx_zyGZYPe3k_oDLAYouTube Unveils bE-Commerce/b Platform With Amazon.com, Apple#39;s iTunes/a font size=-1 color=#6f6f6fnobreWeek/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://localtechwire.com/business/local_tech_wire/venture/story/3702925/cid=1255255002ei=_370SMzaG6Xg6gPC4JGWDQusg=AFQjCNHf67J-pfZkGD_E-3q06jm7kLK-gAStill looking for dollars, YouTube adds becommerce/b button to videos/a font size=-1 color=#6f6f6fnobrLocal Tech Wire/nobr/font/fontbrfont size=-1 class=pa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.xchangemag.com/hotnews/youtube-launches-e-commerce-platform.htmlcid=1255255002ei=_370SMzaG6Xg6gPC4JGWDQusg=AFQjCNGuO33xSX-PmY33EJ4D4uZcL6PeMQnobrxchange Magazine/nobr/anbsp;- a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.ecommerce-journal.com/forum%3Fc%3Dshowthread%26ThreadID%3D560%26page%3D1cid=1255255002ei=_370SMzaG6Xg6gPC4JGWDQusg=AFQjCNFpuHDV4hO2WDDV-2YQ9Qmna62trwnobrEcommerce Journal/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1255255002hl=ennobrall 471 news articles/nobr/a/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.1888pressrelease.com/momentum-sports-launches-e-commerce-store-pr-77829.htmlcid=0ei=_370SMzaG6Xg6gPC4JGWDQusg=AFQjCNHdlUoUQWVLDyNxPgHCTrFKFvmTlgMomentum Sports Launches bE-Commerce/b Store/abrfont size=-1font color=#6f6f6f1888 Press Release (press release),nbsp;TXnbsp;-/font nobrOct 10, 2008/nobr/fontbrfont size=-1Momentum Sports launches a new becommerce/b store for cycling and skateboarding products, in addition to adding additional functionality to a Web 2.0 Blogging b.../b/font/div/font/td/tr/table

ecommerce - Google News

E-marketplaces from Sellers Perspective

E-commerce