Intranet Project ? RAD or Waterfall?

Building Bridges

I have often used the analogy of building a bridge to explain to business colleagues the difference between Rapid Application Development (RAD) and Waterfall.

Let's say that we are in the middle ages and the Mayor of Kingston-upon-Thames is evaluating whether or not to build a bridge over the river to the north side, to replace the current ferry. The whole area has been growing rapidly and a bridge at Kingston should give his town a lead against competing local towns like Ham and Richmond (who also have their own ferries).

However, building a bridge presents problems. Firstly, the bedrock north and south of the river are very different. Secondly, the river is still tidal at this point and its path continues to vary across the floodplain. Finally ? and perhaps most importantly ? there is no guarantee that the projected growth in cross-river traffic will indeed materialise ? or that people will wish to cross at this precise point, rather than further up, or down, river. A new bridge could prove an expensive white elephant and divert much-needed town resources away from other projects. The increased local taxes required could also scare the very businesses he is hoping to attract away to other local towns.

Option 1 - Waterfall

Waterfall, as a methodology, is all about building reliable systems. At each stage of the lifecycle, the results are correct. The Mayor's engineer believes that - when building a bridge - the result needs to be safe, sound and capable of lasting for decades. He recommends a design phase, which includes thoroughly testing the bedrock by driving piles and developing ways to limit the future variance of the river's course. During the build phase, the bridge would be tested to ensure it can take the loads that will be placed upon it and to deal with high winds or flood conditions. The engineer confirms that each stage would only start once the previous stage had been proved correct beyond reasonable doubt. The stone bridge will take five whole years to build (with a high upfront cost commitment). If the project were ever stopped, the value tied up in phases to date would be lost. The engineer reminds the Mayor that a collapsed bridge would not help his place in history!

Option 2 - RAD

RAD, as a methodology is all about building relevant systems. The argument runs that it is better to be there quickly with 80% of the functionality in 20% of the time, so as to take full advantage of the business opportunity. The Mayor's political advisors recommend the RAD option; to lay a pontoon bridge first alongside the existing ferry. This can be achieved in just three months, using a series of boats with a makeshift road surface and swing bridge lock for river vessels to navigate. The pontoon bridge allows the business model to be tested very quickly; If the expected benefits materialise, then further iterations of the bridge can be constructed later on. Sounds good, but of course (overall) the costs will be higher than waterfall if a full, stone bridge is ultimately required. In the meantime, if the river changes course, or floods impact the area, then the pontoon bridge will be washed away. His chief advisor reminds him that a bridge five years from now would not help his re-election prospects two years hence!

The Mayor's selected option

Hmm. Interesting, isn't it. Not a clear-cut decision. There are good arguments for either approach. The Mayor's decision will ultimately depend on (a) how sure he is of his own vision, (b) his financial and time constraints and (c) how changeable these factors are likely to be over time. In short, he has a trade-off decision of relevance vs. reliability.

Turning the analogy onto Intranet Projects

In the Developmen t Methodology chapter of my (free to access) Intranet Portal Guide, I explore these concepts in a bit more depth.

However ? put simply ? the answer for you will depend largely on how sure you are of your vision, the support of stakeholders, the availability of resources and the degree of change in your organisation and it's requirements.

If you are operating in a stable business environment and are well funded and supported, then waterfall offers real benefits. You could establish an Intranet Portal that is well founded, scalable and secure. If not, then RAD could offer you the means to make some progress now at low cost and use the results of your early work to build a stronger case for future investment. It also allows you to vary the approach ? or begin again ? should circumstances or requirements change.

Most Intranet evangelists will find themselves perhaps in a mixed situation, where there is support and funding but there is also the risk of rapid changes to the underlying business environment and requirements. Here, I would recommend a mixed approach: Use a waterfall project to establish the underlying portal infrastructure (as this platform will be the bedrock on which you will build and needs to stand the test of time). Then use a RAD method to build the content and applications (developing solutions that are timely and relevant to businesses operating in a fast-moving and competitive environment).

About the author:

David Viney (david@viney.com) is the author of the Intranet Portal Guide; 31 pages of advice, tools and downloads covering the period before, during and after an Intranet Portal implementation.

Read the guide at http://www.viney.com/DFV/intranet_portal_guide or the Intranet Watch Blog at http://www.viney.com/intranet_watch.

In The News:

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.practicalecommerce.com/articles/841-Copyright-Law-for-Ecommerce-Merchantscid=0ei=XRP0SKCqE6GO6APl5uGVDQusg=AFQjCNFprYssPAPcWMZv7yXnpPcpa6lErgimg src=http://news.google.com/news?imgefp=pZApmMQtleMJimgurl=www.practicalecommerce.com/uploads/images/0000/0632/5095803-1016x689.jpg width=54 height=80 alt= border=1brfont size=-2Practical Ecommerce (subscription)/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.practicalecommerce.com/articles/841-Copyright-Law-for-Ecommerce-Merchantscid=0ei=XRP0SKCqE6GO6APl5uGVDQusg=AFQjCNFprYssPAPcWMZv7yXnpPcpa6lErgCopyright Law for bEcommerce/b Merchants/abrfont size=-1font color=#6f6f6fPractical Ecommerce (subscription),nbsp;Grand Junctionnbsp;-/font nobr14 hours ago/nobr/fontbrfont size=-1The Internet makes copying photographs, artwork, and words easy, since a relatively unsophisticated user can just browse the web saving or copying nearly b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.itnewsonline.com/showprnstory.php%3Fstoryid%3D16494cid=1257286549ei=XRP0SKCqE6GO6APl5uGVDQusg=AFQjCNH7pJBjit-k_VCRiFExM21_ObkX3wNew Belk.com Web Site Debuts with Innovative Design, Enhanced b.../b/abrfont size=-1font color=#6f6f6fIT News Online,nbsp;Indianbsp;-/font nobr13 hours ago/nobr/fontbrfont size=-1quot;Our talented beCommerce/b team has partnered with the best beCommerce/b resources in the business to help us rebuild Belk.com from the ground up,quot; said McKay b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.furninfo.com/absolutenm/templates/NewsFeed.asp%3Farticleid%3D9444cid=0ei=XRP0SKCqE6GO6APl5uGVDQusg=AFQjCNGIUXJTLoW617YnkyykaKCogpipZgayr1 Partners with Reshare® To Offer Home Furnishings beCommerce/b b.../b/abrfont size=-1font color=#6f6f6fFurniture World Magazine (press release)nbsp;-/font nobrOct 12, 2008/nobr/fontbrfont size=-1ayr1, a leading beCommerce/b provider for the home furnishings industry, and Reshare Corporation, a pioneer in Collaborative Channel Commerce® (C3) software, b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/trademotion-announces-free-online-accessories/story.aspx%3Fguid%3D%257B26CCDD69-EA92-4AC5-870A-AAE845830F36%257D%26dist%3Dhpprcid=1255536284ei=XRP0SKCqE6GO6APl5uGVDQusg=AFQjCNHvMPraQXOyLLytIJtPiXYFtaeVywTradeMotion Announces Free Online Accessories beCommerce/b Product b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobrOct 8, 2008/nobr/fontbrfont size=-1We will continue to focus our products on reducing the dealers#39; overall technology spend while increasing their becommerce/b sales,quot; concluded Mr. Lucas. b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/ecommerce-software-motive-helps-retailers/story.aspx%3Fguid%3D%257B0DFD1F30-606E-4111-AF68-E891B4610B1F%257D%26dist%3Dhpprcid=1255538849ei=XRP0SKCqE6GO6APl5uGVDQusg=AFQjCNGPaz4TXaH_9-xaa34sUOM5-mEIxQbeCommerce/b Software From Motive Helps Retailers to Drive Bricks b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobrOct 8, 2008/nobr/fontbrfont size=-1Software development company, Motive Technology, has announced a new release of `MotiveShop#39;, its becommerce/b software solution for the retail sector b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://abcnews.go.com/Technology/wireStory%3Fid%3D5977757cid=1255255002ei=XRP0SKCqE6GO6APl5uGVDQusg=AFQjCNG0Rdjsd0NcFylSbKXZgb742_9z4gimg src=http://news.google.com/news?imgefp=wdZK2rhdWssJimgurl=a.abcnews.com/images/Technology/youtube_081008_mn.jpg width=80 height=60 alt= border=1brfont size=-2ABC News/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://blogs.zdnet.com/BTL/%3Fp%3D10354cid=1255255002ei=XRP0SKCqE6GO6APl5uGVDQusg=AFQjCNEqKaJqLnue8xcXzF_PSt3fJxIEywYouTube teams with iTunes, Amazon to offer be-commerce/b feature/abrfont size=-1font color=#6f6f6fZDNetnbsp;-/font nobrOct 8, 2008/nobr/fontbrfont size=-1Now, YouTube has partnered with Amazon and iTunes to to incorporate an be-commerce/b element into its video pages. The idea is that, with a click, b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/youtube-unveils-ecommerce-platform/story.aspx%3Fguid%3D%257BD0228E87-52C5-40C3-A1C7-6D7E3E538227%257D%26dist%3Dhpprcid=1255255002ei=XRP0SKCqE6GO6APl5uGVDQusg=AFQjCNGWyUbaMMxjMuVkaD65E1bQP1-2AwYouTube Unveils beCommerce/b Platform/a font size=-1 color=#6f6f6fnobrMarketWatch/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.eweek.com/c/a/Web-Services-Web-20-and-SOA/YouTube-Unveils-ECommerce-Platform-With-Amazoncom-Apples-iTunes/cid=1255255002ei=XRP0SKCqE6GO6APl5uGVDQusg=AFQjCNH0Wo6zBjsLvSGB7AgEiepjQW0lLgYouTube Unveils bE-Commerce/b Platform With Amazon.com, Apple#39;s iTunes/a font size=-1 color=#6f6f6fnobreWeek/nobr/font/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://localtechwire.com/business/local_tech_wire/venture/story/3702925/cid=1255255002ei=XRP0SKCqE6GO6APl5uGVDQusg=AFQjCNG3200wJWSej0ssfdpQqyuJi8vzPwStill looking for dollars, YouTube adds becommerce/b button to videos/a font size=-1 color=#6f6f6fnobrLocal Tech Wire/nobr/font/fontbrfont size=-1 class=pa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.xchangemag.com/hotnews/youtube-launches-e-commerce-platform.htmlcid=1255255002ei=XRP0SKCqE6GO6APl5uGVDQusg=AFQjCNGTyesV-B3H_UEQoiEenQdOm2gNJAnobrxchange Magazine/nobr/anbsp;- a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.ecommerce-journal.com/forum%3Fc%3Dshowthread%26ThreadID%3D560%26page%3D1cid=1255255002ei=XRP0SKCqE6GO6APl5uGVDQusg=AFQjCNFQCEK3I8o7q8gemMQC_lmjj_hM6AnobrEcommerce Journal/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1255255002hl=ennobrall 471 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.1888pressrelease.com/momentum-sports-launches-e-commerce-store-pr-77829.htmlcid=0ei=XRP0SKCqE6GO6APl5uGVDQusg=AFQjCNH8akCowc7fZJlJNGsQ7uQ1VngfNQMomentum Sports Launches bE-Commerce/b Store/abrfont size=-1font color=#6f6f6f1888 Press Release (press release),nbsp;TXnbsp;-/font nobrOct 10, 2008/nobr/fontbrfont size=-1Momentum Sports launches a new becommerce/b store for cycling and skateboarding products, in addition to adding additional functionality to a Web 2.0 Blogging b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://blog.auctionbytes.com/cgi-bin/blog/blog.pl%3F/comments/2008/10/1223698446.htmlcid=0ei=XRP0SKCqE6GO6APl5uGVDQusg=AFQjCNGd2nXb3-MqjFva9lfWns6mQNQ3kgimg src=http://news.google.com/news?imgefp=EZ3cUkNj7-4Jimgurl=blog.auctionbytes.com/blog/uploads/SequoiaCutExpensesOCT2008.JPG width=80 height=70 alt= border=1brfont size=-2AuctionBytes Blog/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://blog.auctionbytes.com/cgi-bin/blog/blog.pl%3F/comments/2008/10/1223698446.htmlcid=0ei=XRP0SKCqE6GO6APl5uGVDQusg=AFQjCNGd2nXb3-MqjFva9lfWns6mQNQ3kgPink-Slip Monday for bEcommerce/b with uBid, eBay Layoffs/abrfont size=-1font color=#6f6f6fAuctionBytes Blog,nbsp;MAnbsp;-/font nobrOct 10, 2008/nobr/fontbrfont size=-1b.../b electronics, supplies and toys for the kids. But shoppers - like venture capitalists and becommerce/b firms - are being smarter with their dollars./font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.hostingtech.com/%3Fm%3Dshow%26id%3D2611cid=0ei=XRP0SKCqE6GO6APl5uGVDQusg=AFQjCNFFa6Su3S-FYXj8Xll22S3sV2xZlwWebplus Shop Debuts bE-Commerce/b Promo/abrfont size=-1font color=#6f6f6fHostingTech.com,nbsp;KSnbsp;-/font nobrOct 10, 2008/nobr/fontbrfont size=-1Webplus Shop was created as an easy, affordable becommerce/b web hosting solution, for individuals and businesses building an online store quickly, b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.auctionbytes.com/cab/abn/y08/m10/i10/s02cid=0ei=XRP0SKCqE6GO6APl5uGVDQusg=AFQjCNGrbJzOnfOnYoNF8xeWY-xH1Fmlagimg src=http://news.google.com/news?imgefp=nIsy0EllfD4Jimgurl=www.auctionbytes.com/cab/abn/y08/m10/i10/images/alibaba_taobao.jpg width=80 height=38 alt= border=1brfont size=-2Auctionbytes/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.auctionbytes.com/cab/abn/y08/m10/i10/s02cid=0ei=XRP0SKCqE6GO6APl5uGVDQusg=AFQjCNGrbJzOnfOnYoNF8xeWY-xH1FmlagAlibaba Welcomes Competition in China#39;s bEcommerce/b Space/abrfont size=-1font color=#6f6f6fAuctionbytesnbsp;-/font nobrOct 10, 2008/nobr/fontbrfont size=-1Alibaba spokesperson Christina Splinder said competition would help grow the entire becommerce/b market in China. Splinder said the consumer becommerce/b b.../b/font/div/font/td/tr/table
ecommerce - Google News


Wind Chimes and more...

Windchimes for great gifts!

Working With Drop Shippers

Drop Shippers, the manufacturers or distributors who are willing to... Read More

Starting An E-Commerce Business

The development and expansion of the Internet has made business... Read More

Getting Started in ECommerce - Part One

In 2004, Enquiro.com conducted a study of the search behaviors... Read More

Government Buying and Selling on the Internet

Global Insight, a leading economic and financial forecasting company, (formerly... Read More

Direct Marketing isn?t all Brute Force

There are so many metrics surrounding direct marketing. So many... Read More

Why This Is The Perfect Time To Start Charging For Website Subscriptions

If you're a writer, researcher, subject matter expert, enthusiastic hobbyist,... Read More

Coupons & Rebates

Yes, it's true, coupons are not just for newspapers anymore.... Read More

The Secret Science Of Online Shopping

In theory you could create a retail web site with... Read More

Creating Legal Framework for E-commerce Taxation; non-tax statutes

We have to make amendments in existing substantive and procedural... Read More

Saving Money On Your E-commerce Site

After building and transferring many e-commerce sites it still amazes... Read More

How to Gain Your Visitors Trust

If you are serious about selling on the world wide... Read More

Maximize Your Froogling for Increased Website Profits

Are you familiar with Froogle? If you are an online... Read More

The Census and the E-Commerce Wave

Understanding business and product sales can sometimes put me in... Read More

Online Shoppers Say They?ll Buy from Small and Large E-Businesses Alike

As the holiday shopping season begins in earnest, consumers say... Read More

Why Arent People Buying From Your Ecommerce Website?

Your stock is tempting, your prices right - your ecommerce... Read More

Building eCommerce Websites That Work - Part 1

You want to succeed at eCommerce? Welcome to a very... Read More

Shopping Cart Features to Consider

Often the simplest Web stores have the most success. But... Read More

Intranet Portal ? Business Case ROI

The days of easy money are overIn these post-dot-com days... Read More

One Point Two Billion

In this surreal world of the internet, anyone, even you,... Read More

Dont Get Ripped Off Getting A Merchant Account

Far too many people get ripped off when setting up... Read More

How To Find the Best Merchant Account For Your Business

What a great idea! Start accepting credit cards and watch... Read More

How To Turn Any Product You Sell In To Residual Income

The concept of this is for you to offer a... Read More

How e-business and e-Marketing are Changing

Internet now days became a real marketplace and many many... Read More

Free Competition Analysis for E-Commerce Startup

For anyone who has completed research regarding e-commerce, there are... Read More

Increasing E-commerce Website Sales

With consumers purchasing billions of dollars of merchandise online each... Read More