3 Essential Tools for Email Marketers

Marketing your business with email is an art.

It's very easy to get accused of spamming nowadays. Add to that the filters ISPs are using, and your message may not get through.

If you do it right, email marketing can become a very effective method of marketing your business.

Before you consider this method, there are three tools I consider absolutely crucial to your success.

1. Educate yourself.
Get accused of spamming and you could destroy your reputation forever.

Learn everything you can about email marketing and implement those strategies in your marketing campaign.

Here are two sites you can use to educate yourself about email marketing:

Email Results - http://www.emailresults.com/ - This site offers a newsletter, a directory of lists, and plenty of articles.

Email Education - http://www.emaileducation.com - Also offers articles to help you learn how to use email to market your business. You'll also get information on the latest trends in email marketing as well as the latest news.

2. Email Formatting Utility
Once you've written your email, you want to make sure it looks professional.

Check for spelling, grammar, and punctuation errors. Make sure it is easy to read.

You can use this utility to format your emails to the right width. It's not perfect, but it will save you plenty of time because you can format your text at different widths. Overall, it does a very good job.

http://www.jbmckee.com/formatit/index.html

3. Anti-Spam
Before you send your message out, you want to check to make sure it can get past the filters frequently used by ISPs.

There's a simple and easy way to check your message. SiteSell.com has created a new feature called Spam Check.

Basically, you can send your email as a test message and find out how the filters rank it. Then, you can make changes to your email before sending it to your list.

http://spamcheck.sitesell.com

Email marketing is a time consuming process. Done right, it can be a very lucrative tool in your marketing arsenal. These tools will help you make your email marketing efforts more effective.

Jinger Jarrett is a former newspaper reporter and military journalist who learned how to do business online the hard way. She will show you "How to Really Start Your Business in 30 Days". Get her free ecourse now. http://www.smallbusinesshowto.com

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table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.businesswire.com/news/google/20081202005361/encid=1276863129ei=PVA1SZfoE6Xg6gPdkeiTDwusg=AFQjCNG9fC23SsqYgXfrenlKtTqL4gACJgInfusionsoft Chooses Message Systems Delivery Manager to Improve b.../b/abrfont size=-1font color=#6f6f6fBusiness Wire (press release),nbsp;CAnbsp;-/font nobr2 hours ago/nobr/fontbrfont size=-1In 2007, Infusionsoft processed over $250 million in eCommerce sales and delivered nearly a half billion bemail/b messages for its bemail marketing/b customers b.../b/font/div/font/td/tr/table
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table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/CLX-Medical-Inc-Announces-Close/story.aspx%3Fguid%3D%257BFA670943-6F61-424F-8074-CE9A8D97A39B%257Dcid=1276870166ei=PVA1SZfoE6Xg6gPdkeiTDwusg=AFQjCNEMYqwomeW-nfVZaXE2Rw8Q1ArnDgCLX Medical, Inc. Announces Close of ThyroTest(R) Acquisition/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr1 hour ago/nobr/fontbrfont size=-1which is focused on the bmarketing/b and distribution of unique medical diagnostic testing products, today announced the close of the company#39;s acquisition of b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.prweb.com/releases/2008/12/prweb1690374.htmcid=1276806485ei=PVA1SZfoE6Xg6gPdkeiTDwusg=AFQjCNH0Dz1m9y7lD6ZwPBw0e3ZDhymIfwSmart bMarketing/b for 2009 - How To Get More Business from Smaller b.../b/abrfont size=-1font color=#6f6f6fPR Web (press release),nbsp;WAnbsp;-/font nobr6 hours ago/nobr/fontbrfont size=-1This is the area of quot;post click bmarketing/b.quot; Post-click bmarketing/b is what happens after a potential customer clicks on a link in bemail marketing/b, Google ads, b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.prweb.com/releases/e-mail-newsletter/service/prweb1680134.htmcid=1276441813ei=PVA1SZfoE6Xg6gPdkeiTDwusg=AFQjCNEe4AlmtcZSxso523N4UGC1p_kO8wimg src=http://news.google.com/news?imgefp=3AhXZi11dXsJimgurl=www.prweb.com/prfiles/2008/11/28/227083/gI_0_WorkflowN2RPublicaree.jpg width=80 height=48 alt= border=1brfont size=-2PR Web (press release)/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.prweb.com/releases/e-mail-newsletter/service/prweb1680134.htmcid=1276441813ei=PVA1SZfoE6Xg6gPdkeiTDwusg=AFQjCNEe4AlmtcZSxso523N4UGC1p_kO8wNews-to-Response Package Increases Relevance of Newsletter Content/abrfont size=-1font color=#6f6f6fPR Web (press release),nbsp;WAnbsp;-/font nobr21 hours ago/nobr/fontbrfont size=-1Based on this philosophy, Publicare#39;s bemail marketing/b experts develop and implement a newsletter process founded on a thorough analysis of real-world b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.skynews.com.au/business/article.aspx%3Fid%3D283007cid=1276307309ei=PVA1SZfoE6Xg6gPdkeiTDwusg=AFQjCNGTijTxYOyyFTSHAhiauvkUImtMRgbEmail marketing/b rises on back of economy/abrfont size=-1font color=#6f6f6fSky News Australia,nbsp;Australianbsp;-/font nobrNov 30, 2008/nobr/fontbrfont size=-1Emailing bmarketing/b is tipped to continue increasing as the economy slows, according to research company Frost and Sullivan. They predict it will grow from b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.theaustralian.news.com.au/business/story/0,28124,24729781-36418,00.htmlcid=1276307309ei=PVA1SZfoE6Xg6gPdkeiTDwusg=AFQjCNEySeEHqC2X_6cu-lo7u09-kKiM-AbEmail/b the latest internet ad tool/a font size=-1 color=#6f6f6fnobrThe Australian/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1276307309hl=ennobrall 2 news articles/nobr/a/font/div/font/td/tr/table
email marketing - Google News

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