Now you know what you want your campaign to achieve, it's time to start thinking about content. This is usually where the faint hearted run for cover. Fear not. Creating content isn't as difficult as it first appears. Below are different methods you can employ to keep your newsletter content fresh, relevant and on target.

Just as a magazine has a certain look that will appeal to their subscribers, so must your email newsletter. Decide on a template design and stick with it so your subscribers know what to expect with each issue. Think about how magazines and newspapers have regular columns in each issue. Split your newsletter into bite sized pieces so the content is easier for readers to digest.

HTML or Plain Text? It's really a matter of personal preference, and what you think will most appeal to your readers. The jury is still out on whether one sells better than the other, but if in doubt offer two lists: one in plain text and one in HTML. Then let your subscribers decide.

Ready, Set, GO

You've defined your objectives, secured your content and designed your newsletter. Now all you need to do is put it together and launch it to your customers. For this you need a mailing list. Begin with your own in-house list-made up of people who have specifically requested to receive information from you. Set up a sign-up form on every page of your web site, advertise your newsletter in online ezine directories or in other newsletters, and announce your newsletter in your signature file--the tagline that is, or should be, attached to every email you send.

However you choose to build your list, don't ever, ever become a spammer. Never send your newsletter to anyone who hasn't specifically requested to receive it. Remember, Can-spam regulations require every marketing email to include an opt-out provision and a valid physical address. If you ignore these rules, you do so at your own risk.

Email newsletters, are possibly one of the most effective marketing tools available to online businesses. Exploit this opportunity and you're almost guaranteed to pull targeted customers to your site, create demand for your product, gather customer data and secure your company's success.

About The Author

Julia is an independent copywriter and consultant specializing in advertising and search engine marketing services. To learn more about how Julia can help boost your company's profits visit her site at www.juliahyde.com. You may also like to sign up for Marketing Works! Julia's monthly ezine. Visit www.juliahyde.com/form.html to sign up or email Julia for details.

info@juliahyde.com