Follow Up Letter for Past Customers - Why and How to Write It

Following up with your past customers is a proven way to make a lot of extra sales. You can simply write a promotional offer about one of your other products in the form of a follow up letter, and then send it to your customers email list.

Since your customers have already done business with you and like and trust you, they are more likely to buy something from you again. That's why selling to your previous customers is much easier and more cost effective than gaining new customers.

Email marketing is the easiest, fastest, and most affordable way to follow up with your customers. The cost of sending email letters is zero. You can also automate 95% of your email marketing campaign and follow up system to save a lot of time.

Writing a follow up email letter is not rocket science. Simply explain some of the most important benefits of your product and then provide your customers with a link to your online sales letter to learn more.

All of us receive some promotional emails every now and then. Some of them are very powerful, while others are poorly written and boring.

If you save effective email messages that you receive on your computer, soon you'll have a collection of sample killer follow up messages to learn from. Read them carefully to discover their secrets to success, and then use that formula for your own follow up messages.

To your success!

Ladan Lashkari

About The Author: Ladan Lashkari is a respected Internet marketing expert, and the owner of http://www.FreeNewsletterIdeas.com/ where you'll find free newsletter templates, creative newsletter ideas, honest reviews, and helpful resources to start your own highly profitable email marketing campaign.

In The News:
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/campaigner-offers-travel-agents-best/story.aspx%3Fguid%3D%257B49AA688F-FB6F-4434-8AB8-493CC9FCE5EA%257D%26dist%3Dhpprcid=1258101751ei=6sn2SIDYIqjk6gOJtsWRCQusg=AFQjCNEIbFy1Rcc1q4T5Wh_HcJwYWmwrmACampaigner Offers Travel Agents Best Practices for Improving ROI b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr16 hours ago/nobr/fontbrfont size=-1bEmail marketing/b is an easy way for travel agents to send targeted communications to customers -- letting them know of what is going on in their area. 1. b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.businesswire.com/news/google/20081015005029/encid=1258101751ei=6sn2SIDYIqjk6gOJtsWRCQusg=AFQjCNHuXgFj9DkEGvIKyS-C-KSARzVWNACampaigner Joins BtoB Magazine’s bEmail Marketing/b Webinar: B-to-B b.../b/a font size=-1 color=#6f6f6fnobrBusiness Wire (press release)/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1258101751hl=ennobrall 17 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://uk.sys-con.com/node/711545cid=1258175032ei=6sn2SIDYIqjk6gOJtsWRCQusg=AFQjCNF-kb_xfqz3r35goSUEhWTmgRYzXwAIT Launches Powerful bEmail Marketing/b amp; Anti-Spam Solution/abrfont size=-1font color=#6f6f6fSYS-CON Media,nbsp;NJnbsp;-/font nobr12 hours ago/nobr/fontbrfont size=-1bEmail/b usage will exceed 1 trillion pieces of correspondence annually by 2011. How do you make your bemail marketing/b stand out in a cost-effective manner? b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/online-gourmet-retailer-sees-significant/story.aspx%3Fguid%3D%257B61DB4BB0-BEBE-46DB-8DF8-FF6D9DE73355%257D%26dist%3Dhpprcid=1258222934ei=6sn2SIDYIqjk6gOJtsWRCQusg=AFQjCNHNpI-MevZOT7v3XgVpHmN_1HVJdgOnline Gourmet Retailer Sees Significant Increase in Online Orders b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr9 hours ago/nobr/fontbrfont size=-1The online retailer of gourmet popcorn products and gifts chose the combined solution to better manage bemail marketing/b campaigns and significantly increased b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.ibtimes.com/prnews/20081015/ait-launches-powerful-email-marketing-anti-spam-solution.htmcid=0ei=6sn2SIDYIqjk6gOJtsWRCQusg=AFQjCNFe4DjI_utfHNLoZUHFIcRloqL8rgAIT Launches Powerful bEmail Marketing/b amp; Anti-Spam Solution/abrfont size=-1font color=#6f6f6fInternational Business Times,nbsp;NYnbsp;-/font nobr12 hours ago/nobr/fontbrfont size=-1bEmail/b usage will exceed 1 trillion pieces of correspondenceannually by 2011. How do you make your bemail marketing/b stand out in acost-effective manner? b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.techlinks.net/blogs/announcements/archive/2008/10/15/brightwave-marketing-launches-targeted-messaging-services-practice.aspxcid=0ei=6sn2SIDYIqjk6gOJtsWRCQusg=AFQjCNFjHbK9pSR4kslESgHZtJRjDX67GQBrightWave bMarketing/b Launches Targeted Messaging Services Practice/abrfont size=-1font color=#6f6f6fTechLINKS (press release),nbsp;GAnbsp;-/font nobr5 hours ago/nobr/fontbrfont size=-1BrightWave bMarketing/b, an award-winning agency specializing in the strategic optimization of bemail marketing/b and other targeted messaging programs, b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.smartcompany.com.au/Blog/Brendan-Lewis-Blog/20081014-Web-based-email-marketing.htmlcid=0ei=6sn2SIDYIqjk6gOJtsWRCQusg=AFQjCNGyE4j5JIErrJNhBEISRR258IYLhwWeb-based bemail marketing/b/abrfont size=-1font color=#6f6f6fSmartCompany.com.au,nbsp;Australianbsp;-/font nobrOct 14, 2008/nobr/fontbrfont size=-1Among the product set he has developed is an bemail marketing/b solution. And every once in a while when we get together, he suggests I should be using it to b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/smartfocus-digital-brings-customer-insight/story.aspx%3Fguid%3D%257B1DCFAC67-EA94-4B6D-9EF3-958184510690%257D%26dist%3Dhpprcid=1257254153ei=6sn2SIDYIqjk6gOJtsWRCQusg=AFQjCNHeqhTgsxXIugYbH7riCLhul0B3yAsmartFOCUS DIGITAL Brings Customer Insight to Digital bMarketing/b b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobrOct 13, 2008/nobr/fontbrfont size=-1LAS VEGAS, Oct 13, 2008 (BUSINESS WIRE) -- smartFOCUS DIGITAL, a leader in bemail/b and digital bmarketing/b software, today announces the immediate worldwide b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/meritdirect-adds-smartfocus-customer-knowledge/story.aspx%3Fguid%3D%257B26621009-3C59-4AE2-8B40-9D92505F7192%257D%26dist%3Dhpprcid=1257254153ei=6sn2SIDYIqjk6gOJtsWRCQusg=AFQjCNHp0zRPs1X6PDUUanTZCmktgbXMTQMeritDirect Adds smartFOCUS Customer Knowledge Solutions to MeritBase/a font size=-1 color=#6f6f6fnobrMarketWatch/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1257254153hl=ennobrall 21 news articles/nobr/a/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.businessinberkshire.co.uk/pool-story.php%3Fnewsid%3D5621cid=0ei=6sn2SIDYIqjk6gOJtsWRCQusg=AFQjCNFSQp1hdk-zB4qL2WL_94Dq9MdcEgUsing bEmail Marketing/b to ensure customers are tuned in/abrfont size=-1font color=#6f6f6fBusiness in Berkshire (press release),nbsp;UKnbsp;-/font nobrOct 14, 2008/nobr/fontbrfont size=-1LiaiseOnline are currently revamping our online communications, using our EmailLabs bemail marketing/b platform to ensure those who are new to our world can b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.bignews.biz/%3Fid%3D787976%26keys%3DEmailAppending-DataAppending-EmailLists-EmailAppendcid=0ei=6sn2SIDYIqjk6gOJtsWRCQusg=AFQjCNFW8KUXncz0WLub6gWNGr9mtBIZugInfoAppenders Unveiled Revamped Website/abrfont size=-1font color=#6f6f6fBigNews.biz (press release),nbsp;MAnbsp;-/font nobr5 hours ago/nobr/fontbrfont size=-1b.../b B2B mailing lists, B2B bemail/b lists, and CRM solutions, InfoAppenders delivers ultimate bemail marketing/b solution to establish target audience, b.../b/font/div/font/td/tr/table
table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.digitalresponsemedia.com/news-1-email-marketing-news/branding-guidelines-essential-in-email-marketing-370.aspxcid=0ei=6sn2SIDYIqjk6gOJtsWRCQusg=AFQjCNGruWxm5Y9N7Oz6ETfEEGH_pYhi3ABranding guidelines quot;essentialquot; in bemail marketing/b/abrfont size=-1font color=#6f6f6fDigital Response Media,nbsp;UKnbsp;-/font nobrOct 14, 2008/nobr/fontbrfont size=-1It is important for businesses to set out and stick to branding guidelines when undertaking an bemail marketing/b campaign, an expert has said. b.../b/font/div/font/td/tr/table
email marketing - Google News


Wind Chimes and more...

Windchimes for great gifts!

How To Set Up an Ezine Encyclopedia

Do you read all your Ezines? Or do you file... Read More

3 Essential Tools for Email Marketers

Marketing your business with email is an art.It's very easy... Read More

Combating List Building Frenzy: Take The Time To Promote

It is an accepted fact among the experts now that... Read More

A Little Secret That Produces BIG Results

What if I told you that with each passing day,... Read More

Five Profitable Ways To Use Your Follow Up Autoresponder

What? You are not using a Follow up Autoresponder? Then... Read More

7 Ways Email Can End Your Business Relationships Before They Start

Too often, people forget they're anonymous in the internet world.... Read More

Email Deliverability Tips

Ensuring requested opt-in email is delivered to subscriber inboxes... Read More

Should You Publish a PAID E-zine?

Many of my clients ask me whether they should publish... Read More

E-mail Whitelist Etiquette

A big-time dilemma is brewing online. In an understandable attempt... Read More

5 Quick Tips to Get Your Ezine Rolling in the Right Direction

Publishing your own ezine is critical to establishing a long... Read More

12 Tips For Writing Winning E-mail

Learning to write more effective e-mail is a valuable skill... Read More

Analysing Autoresponders

An autoresponder is an automatic or software-mailing program. Why... Read More

Direct Marketing Strategies for Holiday Email Promotions

Tis the season to leverage customer interest data for successful... Read More

The Ultimate Business Network: One Secret Power of the Masters

Dear Friend:If you're out there networking and have been for... Read More

A Lesson In Email: The Money Is In The List... With The Back-End Sales

Firstly, back-end sales is eMail Marketing at its best, so... Read More

Essential Rules For Effective Email Marketing

If you want an email campaign to succeed, you don`t... Read More

How to Laser Your Email Messages

If you're in business and use email, you've likely learned... Read More

8 Quick, Hot Reasons You Should Offer an E-mail Course Today

1. E-mail courses are generally quick and easy to create.... Read More

Online Marketing Through Newsletters

So you want to start publishing an online newsletter? Why?... Read More

Taking Email Marketing To The Next Level

How to use the latest e-messaging strategies to increase profits.Many... Read More

E-mail 101: The Dos and Donts

Even though many people have been writing e-mails for a... Read More

How Opt-in Email Marketing Helps You In Your Online Business

The consumer of today is increasingly bombarded by marketing messages... Read More

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your... Read More

Email: When You Dont Get a Response

The lack of an email response is an issue I... Read More

Internet Tip of the Week: Mistakes Count Against You

Before the advent of email most of us, other than... Read More