|
|
|
|
|
|
|
|
|
|
|
Before the advent of email most of us, other than sending out cards for special occasions, would write very few letters. If we did write a letter, it was carefully prepared, and considerable thought went into it. Today, with computer access available to most people, we have tremendously increased our amount of written communication, and sometimes fall into a trap. There are seven words that will serve as our guide and help us to communicate more effectively.
Perhaps the first word to consider is "Brevity" - we receive and respond to more mail each day, than we would in a year, before the advent of the Internet. As we became experienced with email, we found certain shortcuts that we would never use in "pen and ink" communications.
Many people simply copy the entire note to which they are responding, and make their comments. Others might lift a pertinent paragraph and respond. This is acceptable practice. Let's face it - unless you are socializing with a friend, if someone asks a question, they want an answer, and don't really care if you had rain last night. But, you can be too brief in your replies. I get email all the time, and don't have a clue as to what they're referring to.
Criticism, whether perceived or real is probably next on the list. Some people write with a negative style, and while they are truly not being critical, their wording comes across that way. If you are making a suggestion to someone, or reporting a problem, if you expect positive results, be sure to couch your note in positive terms.
Patience - I had a person write me 4 times in one day about a perceived problem. Now, most of us are not sitting at the computer 24 hours a day just waiting to receive email. A person must be given ample time to respond. This may take a day or so, or even longer. When I didn't "immediately" respond, the notes got nastier and nastier. If you act this way, you may be simply written off as a "crank" or a "pain in the neck", and never get an answer. Patience pays - and if you do send a reminder, be civil.
Audience - since the web is truly world wide, remember that you may be speaking with a person limited in your primary language. While you don't want to appear condescending, your email should be written in short, concise sentences that are easy to understand. Words that have several meanings such as wound, produce or refuse should be avoided.
Morality is always a big issue. What may be acceptable to one person may not be to another. Never use language that is even border line. Many people think that if someone uses words that are not acceptable in "polite" society, you might not know how to express yourself any other way, and be considered ignorant.
Never use a "double entendre". We had a police chief of a neighboring town use the term "guido" in an internal memo to his staff. To many, the term "bennie" or "guido" simply means a summer resident. But this term was highly offensive to the Italian American community, and he quickly learned to choose his words more carefully.
Sarcasm - this is always a double-edged sword. While something may be said with the best of intentions, another may interpret it the wrong way. Your best bet is to avoid it. While on the subject, the use of humor has to be done very carefully. What may be extremely funny to you, could be extremely offensive to someone else.
Spam - most people get a number of emails every day, and much of it is unsolicited commercial email, which is immediately deleted. Always title your note so it doesn't blend in with all the other junk they receive. The spamsters are becoming more creative in this regard however, so you should probably try to give this a little extra attention.
There are of course many other things, which should be avoided, such as spelling mistakes, punctuation errors, and the use of ALL CAPS. Try to couch your communications so you are not guilty of making these basic mistakes. This is especially true if your email is going to multiple people. The anonymity of the web doesn't always allow us the luxury we enjoyed when all we wrote was with "pen and ink" and knew exactly who would be reading it.
Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips ? Monday. Wednesday. and Friday. Instructions on how to place an ad are in the Newsletter.
Subscribe at: http://adv-marketing.com/business/subscribe2 .htm.
Wind Chimes and more... The lack of an email response is an issue I... Read More Keeping your email lists fresh is critical to the success... Read More If you have auto response system set up for following... Read More Spam has been such a problem that email filters are... Read More There probably isn't a business person alive who hasn't at... Read More Have you ever accidentally lost an important file on your... Read More Here are the ten most important tips to ensure you're... Read More The best way to make money on the Internet is... Read More When I was first introduced to an autoresponder I thought... Read More Writing and publishing a successful newsletter is perhaps the most... Read More This is a little "beauty" of an idea if you... Read More Most email marketers know that it is important spam-check email... Read More The easiest way to acquire an email list for your... Read More Gartner estimates that half of the 5.5 trillion emails sent... Read More Tired of silly old email enquiries? Say hello to autoresponders!If... Read More In the world of ecommerce, millions of sites are fiercely... Read More What does the flu have to do with building your... Read More One of the things that the introduction of blogs has... Read More Let's give a definition to autoresponder first. So, what is... Read More You've probably heard the expression, 'the money isin the list'.... Read More A strange thing has been happening to newsletters online. They... Read More E-Mail is still the most widely used Internet tool available... Read More If there's one thing I've learnt in over 3 years... Read More Email newsletters are an excellent means of promoting the products... Read More At the recent Online Marketing Show, Adestra ran an email... Read More
Windchimes
for great gifts!
Email: When You Dont Get a Response
Tips to Bounce-Proof Your Email List
The Innovative Ways To Use Your Autoresponder
Will Microsoft Kill Free Email on the Net?
What Do Your E-Mail Messages Say About You?
Are You Backing Up Your BIGGEST Asset?
Ten Tips for Email Marketers
Building Your Own Goldmine - The Golds In The List
Ways to Use Autoreponders To Increase Your Profits
How to Start A Money Making Newsletter
The Name Squeeze ? Should You? Shouldn?t You?
Increasing Email Deliverability
Build or Buy--Should You Build Your Own Opt-in Email List?
Email Communication
An Aspirin or an Autoresponder!
Autoresponder Services that Boost Your Business
The Flu and List building Go Hand In Hand!
Are Opt-in Email Lists Still Valuable in this SPAM Age?
How to Choose the Autoresponder Right for Your Business?
A Guide To Automated Email Marketing
Writing Newsletters Online: How to Get it Right
4 Time-Saving E-Mail Tips!
How To Use a Message Sequence to Increase Your Sales
Viral Marketing - Your Key to Gaining New Clients
Summary of Adestras Presentation on Best Practice EZines at the July NEPA Conference
I got my first email account way... Read More
If you are serious about adding email to your marketing... Read More
If you are a REALTOR focused on residential sales who... Read More
When I was first introduced to an autoresponder I thought... Read More
Which email format is more effective to use, Text or... Read More
Coming as I do from a direct response and direct... Read More
Most folks starting out on the Internet have tried free... Read More
According to a study by the Winterberry Group, email marketing... Read More
Consider if you will the resources, the time and the... Read More
A chained auto-responder is a sequence of emails that gets... Read More
Your newsletter's success depends on its design. An attractive, easy... Read More
Another powerful reason for making the switch from using the... Read More
Answering emails can take up a significant portion of the... Read More
You are a home business entrepreneur. You have just built... Read More
Does it seem to you that when you view "openings"... Read More
Tis the season to leverage customer interest data for successful... Read More
If you're a small business owner you definitely need promotion.... Read More
Have You Considered The Power Of Email MarketingOld vs. NewIf... Read More
1. Write Your Objective - Before you write your sales... Read More
Further to my previous issues this subject continues - part... Read More
Years ago, I listened to Internet marketing "gurus" share that... Read More
The internet seems to be full of hyped up business... Read More
When I coach my clients on how to... Read More
Everyone who has been marketing online for sometime already know... Read More
Whether you've got 100 or 100,000 people on your email... Read More
Email Marketing |