Whats on YOUR Subscriber Thank-You Page?


When I coach my clients on how to get more business from their e-zines, I'm delighted to see that they spend time on creating content that builds a relationship with their readers. But I see many of these publishers overlooking the very beginning of their valuable relationship with their subscribers. For example, the "thank-you" page. If I sign up for your e-zine at your site, where am I taken afterwards? I hope it's not a page that only says something vague like "form received" or even worse, nothing, leaving me wondering whether my signup was successful. Create a thank-you page where new signups go to right after they complete the form. On this page, be sure to:

  • Thank me for signing up!

    Example: "Thank you for subscribing to [E-zine Name Here]!"


  • Let me know if I need to do anything else.

    For example, do I have to watch my e-mail inbox for a confirmation message? This is ESPECIALLY important if you use a double opt-in process that requires me to reply or click on a link in that e-mail in order to complete my sign-up. If you don't point this out on the thank-you page, there's a chance that I'll assume the e-mail I receive is just a welcome letter and won't open it.


  • Make it feel personal.

    Include your photo and signature if you can. Being personal helps me feel like I know you, and remember this is important because I'm more likely to BUY from those I feel I know and trust.


  • Ask for their ideas.

    This fast-forwards your relationship with your subscribers by already making them feel like you care. Something like this will do: "I'd love to hear what topics YOU would most like to see covered in upcoming issues of [E-zine Name Here]." Put your e-mail address right on the page and make it clickable.

    You can also insert an automatic subject line in the link such as "ezine_idea" by forming your link like this: mailto:yourname@yourwebsite.com?subject=ezine_idea. When someone clicks on that link, it will automatically create an e-mail addressed to you with the subject line "ezine_idea." This will help you keep these requests organized on your end.


  • Give me a special offer right then and there.

    Why not give them a discount on one of your products or services right there? For example, you could say, "I know you signed up for my e-zine to get great tips on [subject matter here]. Wouldn't you like to get started right away? My [book, special report, teleseminar etc.] will walk you through the entire process, step by step. And if you act right now, I'll give you a 10% discount. Cl1ck here to learn more."


  • Recommend someone ELSE's e-zine.

    No, that wasn't a typo. Find one or two other publishers whose target market matches yours but who aren't direct competitors, and cross promote each other on your thank-you pages. This process is also called "co-registration."

    The copy might read, "Don't miss these other two e-zines that I read regularly and highly recommend!" Then follow with brief descriptions and sign-up instructions.

    Several publishers I know with very large lists share that this method has been one of their best ways to gain subscribers faster on a regular basis. And your new subscribers will be happy to consider whatever other resources you recommend.

    • Remember, You're Laying the Foundation

    The point of all this? By taking extra care with your new signups, you lay the foundation for a long and profitable relationship with your readers.

    (c) 2003 Alexandria K. Brown

    ABOUT THE AUTHOR

    Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/

    In The News:
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/smartfocus-digital-brings-customer-insight/story.aspx%3Fguid%3D%257B1DCFAC67-EA94-4B6D-9EF3-958184510690%257D%26dist%3Dhpprcid=1257254153ei=CRL0SKTrJImE6QOepdiZDQusg=AFQjCNFLN1xkjULzipFm9cAoNIbAtMi71gsmartFOCUS DIGITAL Brings Customer Insight to Digital bMarketing/b b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr15 hours ago/nobr/fontbrfont size=-1LAS VEGAS, Oct 13, 2008 (BUSINESS WIRE) -- smartFOCUS DIGITAL, a leader in bemail/b and digital bmarketing/b software, today announces the immediate worldwide b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/meritdirect-adds-smartfocus-customer-knowledge/story.aspx%3Fguid%3D%257B26621009-3C59-4AE2-8B40-9D92505F7192%257D%26dist%3Dhpprcid=1257254153ei=CRL0SKTrJImE6QOepdiZDQusg=AFQjCNFGCL9i-3FyIWqH8b30ocqj1TfnxgMeritDirect Adds smartFOCUS Customer Knowledge Solutions to MeritBase/a font size=-1 color=#6f6f6fnobrMarketWatch/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1257254153hl=ennobrall 21 news articles/nobr/a/font/div/font/td/tr/table
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/ipost-presents-case-study-next/story.aspx%3Fguid%3D%257BCB5354CC-AC97-46EB-ABD1-D4250CF336E5%257D%26dist%3Dhpprcid=1257369508ei=CRL0SKTrJImE6QOepdiZDQusg=AFQjCNEHcD4FmWliKpvJ7BfKJZ_7EgAJiAiPost Presents Case Study of Next Generation of Predictive b.../b/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr8 hours ago/nobr/fontbrfont size=-1The case study reviews how Autotarget#39;s advanced behavioral targeting yielded a dramatic improvement in the impact of bemail marketing/b for Eastwood, b.../b/font/div/font/td/tr/table
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.brandrepublic.com/News/853026/Relevant-lucrative-email-marketing-video/cid=0ei=CRL0SKTrJImE6QOepdiZDQusg=AFQjCNEJjlBVyuvumvkvQTGfotYwQAcgxgRelevant and lucrative bemail marketing/b video/abrfont size=-1font color=#6f6f6fBrand Republic,nbsp;UKnbsp;-/font nobr13 minutes ago/nobr/fontbrfont size=-1b.../b Brand Republic 13-Oct-08, 16:38 Senior directors from Flybe, Zurich and Responsys are among those contributing in this online video on bemail marketing/b. b.../b/font/div/font/td/tr/table
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.earthtimes.org/articles/show/whatcounts-amp-message-systems-join-forces-with-powerful-email-marketing-solution,576421.shtmlcid=0ei=CRL0SKTrJImE6QOepdiZDQusg=AFQjCNGyjH2Aq8QY9HEGCc-PbHTzPyjIPQWhatCounts amp; Message Systems Join Forces With Powerful bEmail/b b.../b/abrfont size=-1font color=#6f6f6fEarthtimes (press release),nbsp;UKnbsp;-/font nobr14 hours ago/nobr/fontbrfont size=-1It will also provide the real-time APIs for transactional and triggered bemail marketing/b campaigns as well as the built-in monitoring, audit and security b.../b/font/div/font/td/tr/table
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.responsesource.com/releases/rel_display.php%3Frelid%3D42392cid=0ei=CRL0SKTrJImE6QOepdiZDQusg=AFQjCNEMXktPF_OOiqDtFerx7lDK1YSTdgGet better results from bemail marketing/b – Win an bEmail/b Worth £500/abrfont size=-1font color=#6f6f6fResponse Source (press release),nbsp;UKnbsp;-/font nobr11 hours ago/nobr/fontbrfont size=-1You can send the bemail/b from most bemail marketing/b software or as branded stationery from Outlook. “Our website also has bemail/b case studies with actual b.../b/font/div/font/td/tr/table
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.clickz.com/3631137cid=0ei=CRL0SKTrJImE6QOepdiZDQusg=AFQjCNE1UVjOO8i_VRGeTkKl7tlqekVlnQA Love/Hate Affair With bE-Mail Marketing/b/abrfont size=-1font color=#6f6f6fClickZ News,nbsp;NYnbsp;-/font nobrOct 12, 2008/nobr/fontbrfont size=-1I thought this was a very interesting statistic and could possibly be a reason that be-mail marketing/b is still such a successful medium for us today! b.../b/font/div/font/td/tr/table
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.marketwatch.com/news/story/sequel-sold-out-sales-20-conference/story.aspx%3Fguid%3D%257BA6AED1E3-27B8-44C6-907A-604CEFAAA223%257D%26dist%3Dhpprcid=1257272189ei=CRL0SKTrJImE6QOepdiZDQusg=AFQjCNHnrojYevd31QOFk8lZjq1FPsuWgwSequel to Sold-Out Sales 2.0 Conference Planned for March 2009/abrfont size=-1font color=#6f6f6fMarketWatchnbsp;-/font nobr14 hours ago/nobr/fontbrfont size=-1Genius.com is a Sales 2.0 leader, with over 500 corporate customers using Genius.com#39;s unique technology to automate bemail marketing/b and lead generation b.../b/font/div/font/td/tr/table
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.digitalresponsemedia.com/news-1-email-marketing-news/emails-are-not-just-for-marketing-366.aspxcid=0ei=CRL0SKTrJImE6QOepdiZDQusg=AFQjCNFEQGUAg2_7xF0552OYcByWlkOmtAEmails #39;are not just for bmarketing/b#39;/abrfont size=-1font color=#6f6f6fDigital Response Media,nbsp;UKnbsp;-/font nobr16 hours ago/nobr/fontbrfont size=-1bEmail marketing/b executives would do well to remember that messages are not just for promotional purposes, one expert has said. Writing on the bEmail/b Insider b.../b/font/div/font/td/tr/table
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.ibtimes.com/prnews/20081013/retailers-can-generate-2-9-million-in-additional-revenue-with-transactional-email-according-to-new-a.htmcid=0ei=CRL0SKTrJImE6QOepdiZDQusg=AFQjCNE5zTpFYEV4WeeY_3qYzTt01Rlz_QRetailers Can Generate $2.9 Million in Additional Revenue With b.../b/abrfont size=-1font color=#6f6f6fInternational Business Times,nbsp;NYnbsp;-/font nobr15 hours ago/nobr/fontbrfont size=-1The study, which draws on an extensivesurvey of bemail marketing/b executives, also finds that companies employing adedicated commercial on-premise system for b.../b/font/div/font/td/tr/table
    table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.earthtimes.org/articles/show/retailers-can-generate-29-million,576179.shtmlcid=0ei=CRL0SKTrJImE6QOepdiZDQusg=AFQjCNHmo903pQxjgAI2MhhavT54hkdMXwRetailers Can Generate $2.9 Million in Additional Revenue With b.../b/abrfont size=-1font color=#6f6f6fEarthtimes (press release),nbsp;UKnbsp;-/font nobr15 hours ago/nobr/fontbrfont size=-1The study, which draws on an extensive survey of bemail marketing/b executives, also finds that companies employing a dedicated commercial on-premise system b.../b/font/div/font/td/tr/table
    email marketing - Google News


    Wind Chimes and more...

    Windchimes for great gifts!

    Email Builds Brands

    Email - today's preferred business communication tool - provides you... Read More

    The Most Simple Way to Mask Your Email-address

    We all know that spammers are looking for your email-address.... Read More

    Tips to Build Your Email Address Database

    WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email... Read More

    Email Laws That Could Bring You to Jail Even if Youre Not Spamming

    First things first, I'm not a legal expert and so... Read More

    The Lazy Way To Build A Responsive Opt-In Email List

    If you're in business on the Internet to make a... Read More

    Save Time By Creating Email Signature Templates

    If you're like me, there are certain types of email... Read More

    You DO Have an Email List Dont You?

    No matter what type of business you operate, you need... Read More

    7 Key Items To Include In Your Email Signature File

    One of the most important and often overlooked methods of... Read More

    Email Hosting ? Learn How To Use eMail To Grow Your Business

    Email is a wonderful thing. It costs next to nothing... Read More

    Personal vs Professional Life Email - Dont Squander Your First Internet Impression

    My first email address was with compuserve.com back when you... Read More

    Lesson #1: Autoresponders 101

    What the heck is an autoresponder?An autoresponder is much like... Read More

    4 Steps To 1,000.. 2,000..3,000 Subscribers In Days!

    Everyone who has been marketing online for sometime already know... Read More

    Website Promotion Through Newsletters

    Website promotion is certainly a main focus of all business... Read More

    How to Structure an Email Follow Up Series

    Marketers the world over use follow up autoresponders toincrease sales.... Read More

    Viral Marketing Tips: Greeting Cards

    When we speak about viral marketing, we are not talking... Read More

    E-mail 101: The Dos and Donts

    Even though many people have been writing e-mails for a... Read More

    E-Newsletter Layout: Add White Space to Improve Readability

    White space in newsletters is like pausing in conversation. Take... Read More

    Why Use Permission-Based Email Marketing?

    The goal of all marketing is to attract interest in,... Read More

    The Moneys In The List - But How Much?

    The internet seems to be full of hyped up business... Read More

    An Aspirin or an Autoresponder!

    Tired of silly old email enquiries? Say hello to autoresponders!If... Read More

    Viral Marketing with Your Signature File

    Computer viruses are usually a bad thing. They can compromise... Read More

    All I Really Needed to Know About List Building I Learned From Stephen King!

    I have always been an avid reader of Stephen King's... Read More

    Do You Build Or Buy? (Tips On Leadgeneration)

    Every marketer needs leads, they are the lifeblood of your... Read More

    Its In The List! Thats Where It Is!

    Have you noticed the marketing frenzy? Have you felt the... Read More

    You Must Build A Customer List

    If you run (or plan to run) an online business,... Read More