Ethics? How To Take the Measure Business

When asked to write a small piece pertaining to ethics and integrity in the business world, my first inclination was to draw on personal experience.

Everyone has bad experiences to relate. We deal with a business, determine that we were treated shabbily therefore that business has no integrity. Or perhaps we disagree on the implementation of a refund, hence the business or owner has no ethics.

Rather than using ethics or integrity to describe business practices, a better definition might be "character".

My dusty old copy of Webster's New World Dictionary provides the following definitions for use in this context:

-ethics...the study of standards of conduct and moral judgment; moral philosophy.

-integrity...the quality or state of being of sound moral principle; uprightness, honesty, and sincerity.

-character...an individual's pattern of behavior or personality; moral constitution. moral strength; self-discipline, fortitude, etc. reputation.

If you will look at these definitions you can see that ethics relates to standards of conduct. Period. Ethics are...no good or bad comes into the mix. Integrity either is or isn't. Sound moral principle is relative to the observer or end user.

It stands to reason, therefore, that the best measure of good or bad practice falls to basic "character".

Okay, so what does all of this have to do with business. Well, I wish I had a nickel for every time someone has asked me the following questions:

"How do I tell if a business is good or bad?"

"How do I know where to shop?"

"Are they a good business?"

My response is always the same...check the fruit on the tree. What is the pattern of behavior? What is the company's reactive personality? Is the moral constitution flexible rather than rigid? Check the reputation.

The offline world provides numerous resources to determine the patterns and trends of businesses. Trade associations, chambers of commerce, better business bureaus etc.

In the online world, however, we are still treading murky waters when it comes to measuring the "character" of a business. By far, the best route to take are testimonials.

Testimonials on your website are powerful. But, they must be honest and sincere. Don't just make them up. Add a link back to the provider and it will increase your credibility TENFOLD!

Now I know what you're thinking, "Who wants to be answering tons of email for ME?" Nobody. That's why you use the technology available at your fingertips. With the permission of the author, use a line or two of their testimonial on your site with a link to an autoresponder for the full message.

Now, sit back and watch your credibility soar!

Patty Baldwin © 2001

About The Author

Patty Baldwin is a former Better Business Bureau executive and the owner of several online businesses. A successful net marketer, she invites you to visit any one of her sites at:

http://www.allbizservices.com

http://www.4bstrading.com

http://www.allbizwealth.com

patty@allbizservices.com

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table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://ap.google.com/article/ALeqM5g_KZb8_S_gNfkFXCP1ugx2cmAUxwD93KT5380cid=1256214458ei=1ubwSM6lDYLg6AOzj5DLAwusg=AFQjCNFjxvwsFORHb2otLf5fZAa7P5qUpwimg src=http://news.google.com/news?imgefp=zP5ApNt6ToAJimgurl=ap.google.com/media/ALeqM5hQRFOw7iPHaO9LRN3PGyj35rodng width=80 height=77 alt= border=1brfont size=-2The Associated Press/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://ap.google.com/article/ALeqM5g_KZb8_S_gNfkFXCP1ugx2cmAUxwD93KT5380cid=1256214458ei=1ubwSM6lDYLg6AOzj5DLAwusg=AFQjCNFjxvwsFORHb2otLf5fZAa7P5qUpwObama#39;s role in Ill. bethics/b bill was complicated/abrfont size=-1font color=#6f6f6fThe Associated Pressnbsp;-/font nobrOct 9, 2008/nobr/fontbrfont size=-1SPRINGFIELD, Ill. (AP) — Barack Obama likes to give himself star billing for his role in enacting bethics/b reforms in Illinois a decade ago, but he didn#39;t act b.../b/font/div/font/td/tr/table
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table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://cnews.canoe.ca/CNEWS/Canada/CanadaVotes/News/2008/10/10/7047731-cp.htmlcid=1256151858ei=1ubwSM6lDYLg6AOzj5DLAwusg=AFQjCNGoOg1iVULP6cEHeyv6e5sck5ZKzQimg src=http://news.google.com/news?imgefp=8IqGvMjpc68Jimgurl=cnews.canoe.ca/CNEWS/Canada/CanadaVotes/News/2008/10/10/DionCTV248.jpg width=58 height=80 alt= border=1brfont size=-2Canoe.ca/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.theglobeandmail.com/servlet/story/RTGAM.20081009.WBSpector20081009224236/BNStory/WBSpector/home%3Fcid%3Dal_gam_mostemailcid=1256151858ei=1ubwSM6lDYLg6AOzj5DLAwusg=AFQjCNFG0qx1DZr-oyYPIQY4iu8pspShrAThe Dion video and journalism bethics/b/abrfont size=-1font color=#6f6f6fGlobe and Mail,nbsp;Canadanbsp;-/font nobrOct 10, 2008/nobr/fontbrfont size=-1If there was any breach of journalism bethics/b in Halifax today, it was ATV anchor Steve Murphy#39;s agreement to start the interview over again. Twice. b.../b/fontbrfont size=-1a href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://canadianpress.google.com/article/ALeqM5hPcgoh9WssRIkL5_Them8HkPkNIAcid=1256151858ei=1ubwSM6lDYLg6AOzj5DLAwusg=AFQjCNEzkidItpPoECv2sL3UVjvATKpdgACTV defends decision to air fumbled Dion interview/a font size=-1 color=#6f6f6fnobrThe Canadian Press/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1256151858hl=ennobrall 30 news articles/nobr/a/font/div/font/td/tr/table
ethics - Google News


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