7 Ways to Self-Promote Within Your E-zine -

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7 Ways to Self-Promote Within Your E-zine

7 Ways to Self-Promote Within Your E-zine

We all know that an e-zine won't attract and keep subscribers without offering insightful, practical content. If you only drone on and on about how wonderful you and your services/products are, your readers won't stick around for long.

But let's think about WHY you began your e-zine in the first place. It was likely to use it as a vehicle to promote you and your services/products, right?

You have every right to toot your own horn in your e-zine, as long as you don't drown out the useful content your readers are looking for. You work hard on your e-zine, so let's make your e-zine work foryou!

Here are 7 simple ideas on how to accomplish this:

Make sure your MAIN ARTICLE always provides information that your readers will find valuable.

By having a main article as the foundation of your issue, readers will feel they got what they came for - helpful information. Try a list of top 10 tips, a "how-to" article, a list of resources, a review of a trend in the industry - that sort of thing.

So remember, if your e-zine is tonight's meal, your main article should be the entree. Any promotional info should be your side dishes!

Begin each issue with an EDITOR'S NOTE or PUBLISHER'S NOTE.

I began doing this during the fall of 2001, and have found it's the perfect place to let readers know about what's happening with me and my business, give them a taste of my personality, and announce any upcoming events or workshops. Because this is a personal message from you to them, and because it's NOT your main content, you have more leeway in being direct and self-promotional.

In your article, throw in LINKS to related articles you've written or been featured in, when appropriate.

Your readers will appreciate the additional information and resources, and it's one more chance for you to demonstrate your expertise and credibility.

Directly after your article, give a quick PROMO BLURB, mentioning your e-books, reports, or workshops, if you offer them.

Why right after the article and before anything else? If someone reads your article and says to themselves, "Gee, that was great information!" They'll be ready to hear what else you have to share on that subject.

A great lead-in for your blurb is: "Did You Like Today's Article? If you did, you'll LOVE my [e-book, report, upcoming workshop, etc.]..."

In each issue, offer a TESTIMONIAL from one of your clients or customers.

I saw another e-zine publisher doing this last year and thought, "What a great idea! She's giving her readers further reason to try her services."

I now also do this by featuring a short testimonial in each issue from someone who has bought my book and loves it.

Tell us what YOU'RE all about!

At the end of your ezine, take at least 10 lines and give a concise description of YOU and what you have to offer your readers.

For example, here's what I put at the bottom of every "E-zine Queen" newsletter:

Marketing writer and consultant Alexandria K. Brown, "The E-zine Queen," is author of "Boost Business With Your Own E-zine: 283 Secrets to Planning, Writing, Publishing, and Promoting an E-Mail Newsletter That Gets Results."

It's a step-by-step manual that walks you through the entire process. It's available, along with "The E-zine Queen Resource Report" (more than 219 e-zine promotion resources!), at http://www.ezinequeen.com/

In The News:

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table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.freepressreleases.co.uk/Press_Releases/Education/Long_Story_Short_School_of_Writing_Partners_with_Colorado_Free_University_2008091631307/cid=1246919292ei=-A_0SJGfLabU6gOd7KSbDQusg=AFQjCNGKzqTWZRI5QpwoDatqXcmWkK4s1gLong Story Short School of Writing Partners with Colorado Free b.../b/abrfont size=-1font color=#6f6f6fFree press releases (press release),nbsp;UKnbsp;-/font nobrSep 16, 2008/nobr/fontbrfont size=-1Known as the “nice” bpublishers/b in the highly competitive world of online bpublishing/b, they have 3000 subscribers to their bezine/b and publish its newsletter b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.siliconrepublic.com/news/article/11581/new-media/online-marketing-on-the-risecid=1256072105ei=-A_0SJGfLabU6gOd7KSbDQusg=AFQjCNEIGb6oFxBUBvjNx2d7Jip15PlQOAOnline marketing on the rise/abrfont size=-1font color=#6f6f6fSiliconrepublic.com,nbsp;Irelandnbsp;-/font nobrOct 10, 2008/nobr/fontbrfont size=-1The party also uses email alerts and publishes a regular bezine/b to keep the public up-to-date with new policy documents and statements. b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.americanchronicle.com/articles/viewArticle.asp%3FarticleID%3D77014cid=0ei=-A_0SJGfLabU6gOd7KSbDQusg=AFQjCNEoOSFtZeycrpzpqMo8xRJCiL6ymQTop 10 Webmaster Challenges/abrfont size=-1font color=#6f6f6fAmerican Chronicle,nbsp;CAnbsp;-/font nobrOct 9, 2008/nobr/fontbrfont size=-1You can publish an bezine/b on a weekly or monthly basis just to let your users be informed about the latest technology you´ve added to your site. b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.pacificmagazine.net/news/2008/10/01/ulamila-kurai-wragg-named-managing-editor-of-pacific-magazinecid=0ei=-A_0SJGfLabU6gOd7KSbDQusg=AFQjCNHZ6xSpScOB-9YqOJSb39C756sSrQimg src=http://news.google.com/news?imgefp=GzD9NaFc_h4Jimgurl=www.pacificmagazine.net/pm/news/2008/ulamilakuraiwragg.jpg width=60 height=80 alt= border=1brfont size=-2pacific/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://www.pacificmagazine.net/news/2008/10/01/ulamila-kurai-wragg-named-managing-editor-of-pacific-magazinecid=0ei=-A_0SJGfLabU6gOd7KSbDQusg=AFQjCNHZ6xSpScOB-9YqOJSb39C756sSrQUlamila Kurai Wragg Named Managing Editor Of Pacific Magazine/abrfont size=-1font color=#6f6f6fpacific,nbsp;HInbsp;-/font nobrSep 30, 2008/nobr/fontbrfont size=-1Earlier this year, it switched from being a bi-monthly print publication to an on-line only “beZine/b.” “Ulamila will play a key role in completing Pacific b.../b/font/div/font/td/tr/table

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://www.citywebshopper.net/articles/includes/redirect.php?url=http://blogcritics.org/archives/2008/10/02/054823.phpcid=0ei=-A_0SJGfLabU6gOd7KSbDQusg=AFQjCNFwePed-4YH2wdPvKkHMlG25IOxxQInterview with Gordon Clemmons, Editor of ShadeWorks/abrfont size=-1font color=#6f6f6fBlogcritics.org,nbsp;OHnbsp;-/font nobrOct 2, 2008/nobr/fontbrfont size=-1I own a company focused on the online world of the bpublishing/b industry, so it wasn#39;t too big a step to start an online magazine for horror writers. b.../b/font/div/font/td/tr/table

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7 Ways to Self-Promote Within Your E-zine

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